Duplicate Content

If you want your page to rank, creating appealing, informative and high quality content is key. This content also needs to be UNIQUE. If not, you might confuse the search engine, resulting in a duplicate content issue. We regularly write about this common issue, how to prevent and how to solve it.


Closing a spider trap: fix crawl inefficiencies

12 October 2017 by Joost de Valk » - 4 Comments

spider traps

We recently made some changes to how yoast.com is run as a shop and how it’s hosted. In that process, we accidentally removed our robots.txt file and caused a so-called spider trap to open. In this post, I’ll show you what a spider trap is, why it’s problematic and how you can find and fix »

Category: Technical SEO
Tags: ,

Ask Yoast: Meta descriptions and excerpts

7 July 2017 by Joost de Valk » - 5 Comments

meta descriptions and excerpts

When you’re running a large and busy website, it’s practical and time-saving if you can reuse some of your material. Both meta descriptions and excerpts use a brief passage to summarize the content of a web page. So, it could be handy to use the same text for both. But how do you do that? »

Categories: Content SEO, WordPress
Tags: ,

Metadata and SEO part 2: link rel metadata

9 March 2017 by Michiel Heijmans » - 4 Comments

metadata SEO link rel

In the first post of our metadata series, I discussed the meta tags in the <head> of your site. But there’s more metadata in the <head> that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version »

Category: Technical SEO
Tags: , ,

Ask Yoast: duplicate content issues on my shop?

22 February 2017 by Joost de Valk » - 2 Comments

Ask Yoast category and product pages duplicate content issues

If you own an eCommerce site, you might wonder how to optimize your category pages and your product pages. Could you have the same content on your category page and your product pages? If you have the same content on multiple pages of your website, would Google know what to rank first? Or would it cause duplicate »

Categories: Content SEO, eCommerce, Technical SEO
Tags: , ,

Ask Yoast: Duplicate content on LinkedIn Pulse

28 November 2016 by Joost de Valk » - 2 Comments

Ask Yoast AMP for small business owners

Social media is not only an important part of your marketing strategy, but it’s important for your SEO strategy as well. LinkedIn publishing platform Pulse is one of the many content publishing platforms out there. You can read stories and news from other publishers, and you can publish your own content. But could you publish »

Category: Social Media
Tags: ,

Ask Yoast: importance of using excerpts

9 November 2016 by Joost de Valk » - 8 Comments

Ask Yoast AMP for small business owners

DIY: Duplicate content check

22 June 2016 by Michiel Heijmans » - 10 Comments

Duplicate content might confuse Google. If your content is on multiple pages on your or other websites, Google won’t know what to rank first. Prevent duplicate content as much as possible. Perform a duplicate content check every now and then to find copied content. In the Advanced > RSS section of our Yoast SEO plugin, »

Categories: Content SEO, Technical SEO
Tags: ,

Ask Yoast: www and duplicate content

3 June 2016 by Joost de Valk » - 6 Comments

Ask Yoast AMP for small business owners

If content on different urls is the same, search engines don’t know which url to show in the search results. We call this a duplicate content issue. And it can hurt your rankings! Unfortunately it happens more often than you’d think. Did you, for instance, ever think about the consequences of www or non www versions »

Categories: Content SEO, Technical SEO
Tags: ,

rel=canonical: the ultimate guide

10 May 2016 by Joost de Valk » - 38 Comments

canonical urls as a solution for duplicate content

Yoast SEO: hidden features

22 April 2016 by Joost de Valk » - 16 Comments

Yoast SEO

There are many choices on how to optimize your site. When we develop our Yoast SEO plugin, we don’t translate all these choices into settings. In fact, we try to make as few settings as possible! If we think something should always be on, it’s on. We call these features ‘hidden features’ because as a user you’re not necessarily aware of »

Category: WordPress
Tags: ,