Duplicate Content

If you want your page to rank, creating appealing, informative and high quality content is key. This content also needs to be UNIQUE. If not, you might confuse the search engine, resulting in a duplicate content issue. We regularly write about this common issue, how to prevent and how to solve it.

What is duplicate content? »

Did you know that duplicate or copied content can get Google to influence your rankings negatively? Here's what you can do about it!

rel=canonical: the ultimate guide »

The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!


Must read articles about Duplicate Content


Recent Duplicate Content articles

Find and fix keyword cannibalization in 4 steps

6 January 2020 | 21 Comments | Joost de Valk

As your site grows, you’ll have more and more posts. Some of these posts are going to be about a similar topic. Even when you’ve always categorized it well, your content might be competing with itself: You’re suffering from keyword cannibalization. At the same time, some of your articles might get out of date. To …

Read: "Find and fix keyword cannibalization in 4 steps"
Keyword cannibalization



Everyday website optimization: 6 tasks for your daily SEO routine

28 October 2019 | 4 Comments | Michiel Heijmans

Many of you log into your site every day, or, at the very least, once a week. But, if you’re managing a small business or one-man blog, you can’t (always) spend a lot of time on your SEO, you have other things to do! Here, we discuss several small yet impactful things you should try …

Read: "Everyday website optimization: 6 tasks for your daily SEO routine"
Sustainable SEO

Yoast SEO’s hidden features that secretly level up our SEO

If you use Yoast SEO on your website, you’re probably familiar with features like the SEO analysis or the snippet preview. You might even know that you can easily link to related posts or create redirects in the premium version of the plugin. But there’s (much) more. For instance, the Yoast SEO plugin has so-called …

Read: "Yoast SEO’s hidden features that secretly level up our SEO"
Research


5 link building DON’Ts you didn’t know about

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, …

Read: "5 link building DON’Ts you didn’t know about"
link building don'ts


Related sites sharing pages: what to consider?

28 December 2018 | Joost de Valk

Many of our readers manage multiple sites, in all kinds of different configurations and setups. It’s certainly viable, for example, to manage two or several sites to support the same business. In that case, you might save some time linking between the pages of these sites. Your sites could share the shop pages, and posts …

Read: "Related sites sharing pages: what to consider?"

Splitting your product pages by departure date

2 November 2018 | Joost de Valk

Running an eCommerce website isn’t always easy. You have to know a little bit about everything: digital marketing, technical SEO, copywriting, and so on… What’s more, you probably offer many products that are similar, so you have to make sure you avoid those dreaded duplicate content issues, and give extra thought to your keyword strategy. …

Read: "Splitting your product pages by departure date"

Duplicate Content

If you want your page to rank, creating appealing, informative and high quality content is key. This content also needs to be UNIQUE. If not, you might confuse the search engine, resulting in a duplicate content issue. We regularly write about this common issue, how to prevent and how to solve it.