Duplicate Content

If you want your page to rank, creating appealing, informative and high quality content is key. This content also needs to be UNIQUE. If not, you might confuse the search engine, resulting in a duplicate content issue. We regularly write about this common issue, how to prevent and how to solve it.

SEO basics: What is thin content?

1 March 2018 by Michelle Foolen - 31 Comments

At Yoast, we like to say ‘Content is king’. By this, we mean that you cannot rank for any keyword if you don’t write meaningful and original content about it. In this SEO basics post, I’ll explain why you absolutely need content to make your site attractive for your visitors. Also, I’ll clarify why Google …

Read: "SEO basics: What is thin content?"
what is thin content

What is multilingual SEO?

30 January 2018 by Willemien Hallebeek - 18 Comments

If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO though. You’d better start thinking about multilingual SEO, if you want to be sure your website will be found and used well in other countries! Here, …

Read: "What is multilingual SEO?"
what is multilingual SEO

Low-quality pages and how to fix them

24 January 2018 by Michiel Heijmans - 22 Comments

Low-quality pages are pages that don’t contribute much to your SEO. In most cases, these pages add little value for your visitors as well. You can have different types of low-quality pages on your site, sometimes without even knowing it. Like thin content – pages holding little information – and duplicate content – pages showing the …

Read: "Low-quality pages and how to fix them"
Low quality pages

Closing a spider trap: fix crawl inefficiencies

12 October 2017 by Joost de Valk - 4 Comments

We recently made some changes to how yoast.com is run as a shop and how it’s hosted. In that process, we accidentally removed our robots.txt file and caused a so-called spider trap to open. In this post, I’ll show you what a spider trap is, why it’s problematic and how you can find and fix …

Read: "Closing a spider trap: fix crawl inefficiencies"
spider traps

Ask Yoast: Meta descriptions and excerpts

7 July 2017 by Joost de Valk - 5 Comments

When you’re running a large and busy website, it’s practical and time-saving if you can reuse some of your material. Both meta descriptions and excerpts use a brief passage to summarize the content of a web page. So, it could be handy to use the same text for both. But how do you do that? …

Read: "Ask Yoast: Meta descriptions and excerpts"
meta descriptions and excerpts

Metadata and SEO part 2: link rel metadata

9 March 2017 by Michiel Heijmans - 4 Comments

In the first post of our metadata series, I discussed the meta tags in the <head> of your site. But there’s more metadata in the <head> that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version …

Read: "Metadata and SEO part 2: link rel metadata"
metadata SEO link rel

Ask Yoast: Duplicate content issues on my shop?

22 February 2017 by Joost de Valk - 2 Comments

If you own an eCommerce site, you might wonder how to optimize your category pages and your product pages. Could you have the same content on your category page and your product pages? If you have the same content on multiple pages of your website, would Google know what to rank first? Or would it cause duplicate …

Read: "Ask Yoast: Duplicate content issues on my shop?"
Ask Yoast category and product pages duplicate content issues

Ask Yoast: Duplicate content on LinkedIn Pulse

28 November 2016 by Joost de Valk - 2 Comments

Social media is not only an important part of your marketing strategy, but it’s important for your SEO strategy as well. LinkedIn publishing platform Pulse is one of the many content publishing platforms out there. You can read stories and news from other publishers, and you can publish your own content. But could you publish …

Read: "Ask Yoast: Duplicate content on LinkedIn Pulse"
Ask Yoast AMP for small business owners


DIY: Duplicate content check

22 June 2016 by Michiel Heijmans - 10 Comments

Duplicate content might confuse Google. If your content is on multiple pages on your or other websites, Google won’t know what to rank first. Prevent duplicate content as much as possible. Perform a duplicate content check every now and then to find copied content. In the Advanced > RSS section of our Yoast SEO plugin, …

Read: "DIY: Duplicate content check"


Browse other categories