Writing content for another site as guest author or blogger can have many benefits. It could help you get more exposure, especially if you’re writing for a site that’s a lot bigger than yours. Working with other sites also gives you the opportunity to build potentially worthwhile (business) relationships and broaden your network. You might …Read: "Ask Yoast: Can I repost my guest-authored content?"
If you want your page to rank, creating appealing, informative and high quality content is key. This content also needs to be UNIQUE. If not, you might confuse the search engine, resulting in a duplicate content issue. We regularly write about this common issue, how to prevent and how to solve it.
Must read articles about Duplicate Content
It can happen to you: other people copy content from your site and republish it on their own site. You have gone the extra mile to write an awesome article for your website, when, all of a sudden, another website takes possession of it. It can be frustrating to see this happen, and it happens more …Read: "What if people copy content from your site?"
You’ve probably come across the term duplicate content quite a lot, but what is it? Duplicate content is content that lives in several locations — i.e., URLs. Duplicate content can harm your rankings and many people say that copious amounts of it can even lead to a penalty by Google. That’s not true, though. There …Read: "What is duplicate content?"
As your site grows, you’ll have more and more posts. Some of these posts are going to be about a similar topic. Even if you’ve always categorized it well, your content might be competing with itself: you’re suffering from keyword cannibalization. At the same time, some of your articles might get out of date, and …Read: "Content maintenance for SEO: research, merge & redirect"
Keyword cannibalization means that you have various blog posts or articles on your site that can rank for the same search query in Google. If you optimize posts or articles for similar search queries, they’re eating away each other’s chances to rank. Here, I’ll explain why keyword cannibalism is bad for your SEO, how you …Read: "Keyword cannibalization"
The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!Read: "rel=canonical: the ultimate guide"
There are many occassions when you may want to put a PDF on your site. For example, when you’ve made an online magazine, when an article you wrote was featured in a book or magazine, or when you’ve written detailed instructions for a DIY project. So far, so good. But things can get a bit …Read: "Ask Yoast: Canonical for PDF magazine"
Getting rid of duplicate content is a very important task for an SEO. This article discusses common causes & how to identify and fix duplicate content.Read: "Duplicate content: causes and solutions"
At Yoast, we like to say ‘Content is king.’ By this, we mean that you cannot rank for any keyword if you don’t write meaningful and original content about it. In this SEO basics post, I’ll explain why you absolutely need content to make your site attractive for your visitors. Also, I’ll clarify why Google …Read: "What is thin content?"
This guide discusses what hreflang is, what it is for and gives in-depth information on how to implement it for your multilingual websites.Read: "hreflang: the ultimate guide"