You’ve probably come across the term duplicate content quite a lot, but what is it? Duplicate content is content that lives in several locations — i.e., URLs. Duplicate content can harm your rankings and many people say that copious amounts of it can even lead to a penalty by Google. That’s not true, though. There …Read: "What is duplicate content?"
If you want your page to rank, creating appealing, informative and high quality content is key. This content also needs to be UNIQUE. If not, you might confuse the search engine, resulting in a duplicate content issue. We regularly write about this common issue, how to prevent and how to solve it.