At Yoast, we like to say ‘Content is king.’ By this, we mean that you cannot rank for any keyword if you don’t write meaningful and original content about it. In this SEO basics post, I’ll explain why you absolutely need content to make your site attractive for your visitors. Also, I’ll clarify why Google dislikes low quality or thin content and what you can do about it.
So what is thin content? Thin content is content that has little or no value to the user. Google considers doorway pages, low-quality affiliate pages, or simply pages with very little or no content as thin content pages. But don’t fall into the trap of just producing loads of very similar content: non-original pages, pages with scraped and duplicate content, are considered thin content pages too. On top of that, Google doesn’t like pages that are stuffed with keywords either. Google has gotten smarter and has learned to distinguish between valuable and low-quality content, especially since Google Panda.
What does Google want?
Google tries to provide the best results that match the search intent of the user. If you want to rank high, you have to convince Google that you’re answering the question of the user. This isn’t possible if you’re not willing to write extensively on the topic you like to rank for. Thin content rarely qualifies for Google as the best result. As a minimum, Google has to know what your page is about to know if it should display your result to the user. So try to write enjoyable, informative copy, to make Google, but first an foremost, your users happy.
Read more: SEO basics: What does Google do? »
Be the best result
We recommend writing meaningful copy about the keywords you’d like to rank for. If you keep a blog about your favorite hobby, this shouldn’t be much of a problem, right? If you write about something you love and know everything about, then it’s easy to show Google that your pages contain the expert answer they are looking for!
We do understand that every situation is different and that it’s not always possible to write an elaborate text about everything. For instance, if you own an online shop that sells hundreds of different computer parts, it can be a challenge to write an extensive text about everything. But at least make sure that every page has some original introductory content, instead of just an image and a buy button next to the price. If you sell lots of products that are very alike, you could also choose to optimize the category page instead of the product page or to use canonicals to prevent duplicate content issues.
How do we help you?
The Yoast SEO plugin helps you write awesome copy. It does that by providing content analysis checks. One of these checks is to write at least 300 words per page or posts. We also check if you haven’t used the same keyword before, which helps prevent you from creating similar content over and over. Another check that’s useful for this is our keyword density check. If your score is too high, you’re probably stuffing your keyword into your copy, giving it an unnatural feel. So make sure at least these bullets are green.
On top of that, you can use our readability check to make sure the quality of your text is good, and readers can easily understand the text you’ve written.
Really want to learn how to create content that ranks? Then our SEO copywriting training probably is what you need. It guides you through the entire process of keyword research and content creation, helping you to develop the skills to write awesome content for your website!
Keep reading: Content SEO: the ultimate guide »