Google Panda became a part of Google's Core algorithm

Google Panda part of Google’s core algorithm

Google Panda part of Google’s core algorithm

January 14th, 2016 – 7 Comments

Panda has become a part of Google’s core algorithm. This post discusses what that means for SEOs and webmasters. Amidst (or actually slightly before) all the kerfuffle about the changes to Google’s core algorithm this week, Jennifer Slegg posted a huge article about Google Panda, that’s really worth a look. It was vetted by people on Google’s webmaster team, and really does contain a lot of nice info. Most of it wasn’t new to me, but the fact that Panda had become a part of Google’s core algorithm  was.

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Bit of history

Google Panda, when it first came out (and was still called the “Farmer update”), was an algorithm that was run every once in a while. “Once in a while” was a few times a year, and being hit by Panda would thus mean that you could be waiting months before you got “redeemed”.

This meant that we could point at a specific “update” of Panda. This, in turn, meant we could see by the date on which changes happened to a site’s traffic whether that change in traffic was related to Google Panda or not and could study what had changed in how the Panda perceived sites. This has now changed slightly.

“Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals.”

Not real time

The fact that Google Panda is now part of the core algorithm doesn’t mean that it updates in real time. It just means that it’s no longer a spam filter that’s applied after the core ranking algorithm has done its work. What it does mean, is that we can’t say “this was Panda version X”. It still means we can keep track of changes (like the one happening last weekend) and say “this was because of the early January 2016 changes”. We will have to figure out, over time, whether we can reliably see if an update was in fact an update of the Panda part of the algorithm or not.

One of the questions I still have is whether they’ve changed how they run Panda in terms of timing too. I could understand it if they ran it bit by bit on sections of their index in stead of running it over their entire index all at once. This would mean there would be no pinpointing of dates at all anymore. Whether that’s the case is still unclear.

Much ado about nothing

In all, for normal users, this doesn’t change all that much if anything at all. A lot of it is just “SEO Semantics”. You have to make a site that’s high quality, with a good site structure and a good user experience. Easy does it, right?

If you haven't read it yet, read: ‘Google core algorithm update: brand terms’ »


7 Responses to Google Panda part of Google’s core algorithm

  1. Caroline Trudel
    By Caroline Trudel on 21 January, 2016

    Thank’s for keeping us up to date ;)

  2. Alessia
    By Alessia on 17 January, 2016

    Brilliant analysis as usual!

  3. riyazmoin shaik
    By riyazmoin shaik on 17 January, 2016

    Well now a days, google behaving rude, instead of updating their algorithm’s rather they could have created an new algorithm for spammer. We are not doing any spam still we are facing the issues as like spammed blog. i’m not at all happy with these updates

  4. Chris
    By Chris on 15 January, 2016

    Awesome update Joost.

    I’m also glad that they have incorporated Panda into their core algorithm.

    2016 is more of a focused push on awesome content.

    Let’s see how ranking are affected over the coming weeks.

    Stay Awesome!

  5. Prashant W
    By Prashant W on 15 January, 2016

    One more hurdle and quality check by Google. :)

  6. HotelRiccioneVacanze
    By HotelRiccioneVacanze on 15 January, 2016

    Thanks for the update, Joost. We’ve seen a lot of changes in this week, probably related to Panda. We’re trying to improve our content strategy, user experience and site structure, because we think it’s the key to boost our ranking and visits. Thanks again!

  7. Nicholas Dutko
    By Nicholas Dutko on 15 January, 2016

    I really didn’t like how Google used to do these updates so spread out because if I were to get dinged for something I couldn’t see the “fix” for months. It would really kill traffic. One day it is ok to do this or that and the next you got kicked down the Google rankings for it. This updating frequently is going to do more good than harm. Spammy websites will always exist as long as the internet shall live, but I feel that these more frequent updates will have better quality websites showing up higher and higher.


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