Google Panda

Google Panda is an algorithm aimed at lowering the ranking for low quality sites. It was first released in February 2011. As Google Panda gets refreshed every so often, we blog about it and try to analyze which changes each new iteration brings.

Like its sibling Google Penguin, Google Panda has run with intervals of several months up to almost a year, but when it’s run its impact is often huge, causing major changes in the search results.


Must read articles about Google Panda

How to properly delete a page from your site

16 September 2017 by Joost de Valk » - 3 Comments

how to delete pages properly

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If not, and you deliberately deleted that content, serving a 410 header would actually be »

Category: Technical SEO
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Weekly SEO recap: it’s not Panda, not Penguin, it’s… Brands!

15 January 2016 by Joost de Valk » - 8 Comments

Joost's SEO recap

Google core algorithm update: brand terms

14 January 2016 by Joost de Valk » - 23 Comments

Google updated its Google Webmaster Guidelines

Over the weekend we saw an incredibly big shuffle in Google search results. I wrote about it earlier this week, as we were researching what happened. I’ll be honest: we’re still researching. But let me update you on what we know and don’t know about this Google core algorithm update. What we know We know »

Categories: Analytics, Content SEO
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Google Panda part of Google’s core algorithm

14 January 2016 by Joost de Valk » - 7 Comments

Google Panda became a part of Google's Core algorithm

Panda has become a part of Google’s core algorithm. This post discusses what that means for SEOs and webmasters. Amidst (or actually slightly before) all the kerfuffle about the changes to Google’s core algorithm this week, Jennifer Slegg posted a huge article about Google Panda, that’s really worth a look. It was vetted by people on Google’s webmaster team, and »

Category: Content SEO
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What happened to my rankings!?

9 December 2015 by Michiel Heijmans » - 10 Comments

seo tools

One of the most asked questions in our site reviews is “What happened to my rankings!?”. Although we have the possibility of using all kinds of great tools to analyze your website, this question remains one of the toughest ones to answer. Google isn’t always clear about why some sites rank better than others. In this article, »

Category: Technical SEO
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Keyword density in a post-Panda world

25 November 2015 by Joost de Valk »

keyword stuffing is not a good idea in a post-Panda world

The Yoast SEO plugin helps you to optimize your text for the keyword you want to be found for. In Yoast SEO 3.0 we made some big changes in our content analysis. In this post we’ll discuss the adaption of our Yoast SEO keyword density check and the possibility to optimize for multiple keywords in »

Categories: Content SEO, WordPress
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Weekly SEO Recap: AJAX crawling and Panda

16 October 2015 by Joost de Valk »

Joost's Weekly SEO Recap

After this week’s launch of our first Basic SEO training, it’s now time to sit back and relax. For about two minutes. The next milestone is our upcoming Yoast SEO release which we’ve determined, because of the sheer amount of new features in it, will be called Yoast SEO 3.0. Luckily, the search engines took it »

Categories: Content SEO, Technical SEO
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Google Panda & low quality pages

5 October 2015 by Joost de Valk » - 15 Comments

Google panda

While reviewing websites, quite often we find sites that already have become a victim of Google Panda’s algorithm, or run the risk of getting “Pandalized”. A site runs the risk of being hit by Panda when it has a lot of low quality pages. In this post I want to give you some quick insights into what »

Category: Technical SEO
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Weekly SEO Recap: Google app indexing & rel=author

2 October 2015 by Joost de Valk » - 1 Comment

Joost's Weekly SEO Recap

At Yoast, we’ve been ridiculously busy getting ready for all the product launches we’ve got coming up, like our new eBook and our upcoming Basic SEO training course. Luckily, we also still have time to look at the news because Google has been rather busy and there was other stuff to tell too, regarding new Apple releases. »

Categories: Content SEO, Technical SEO
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Weekly SEO Recap: antitrust ranking factors

18 September 2015 by Joost de Valk » - 3 Comments

Joost's Weekly SEO Recap

I write this knowing that next week I’ll be in Munich with many friends of the SEO industry for SEOktoberfest, a conference unlike any other. We’ll talk shop with some of the best and brightest minds in our industry and to say I’m excited is an extreme understatement. Google loses antitrust case in Russia These headlines »

Category: Technical SEO
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