Site Speed

Your website’s speed has an impact on almost every bit of “performance” of your website. Speed impacts rankings, it impacts conversions and average pageviews per visitor, basically, not working on your page speed means you’re losing money. Which is why we obsess about it and that is what we write about it in this section.


Must read articles about Site Speed

Performance optimization in an HTTP/2 world

22 December 2016 by Joost de Valk » - 28 Comments

HTTP/2

A revolution is currently going on in the underpinnings of the web. HTTP, the protocol your browser uses to connect to your site, has a new version: HTTP/2. This is not something that should concern the average user, but for web developers, it changes how we do performance optimization entirely. In this short article, I want to »

Category: WordPress
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Ask Yoast: why and how to minify your JS and CSS

21 November 2016 by Joost de Valk » - 6 Comments

Ask Yoast major SEO update

If you check your site speed with Google PageSpeed Insights you might get the advice to minify your Javascript (JS) and Cascading Style Sheets (CSS) files. Your JS files contain the code for the interactive elements of your website. And in your CSS files you specify the design of your pages. Minifying those files will decrease your page »

Category: Technical SEO
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How to reduce HTTP requests to speed up your WordPress site

4 November 2016 by Jimmy Comack » - 24 Comments

Reduce http requests

Having a website, online shop or blog that’s fast is a must nowadays. A fast website doesn’t only give your visitors a much better experience, but it also helps your website to rank. Sending fewer HTTP requests to the server can improve the loading times of your website. But why is that? What are HTTP »

Category: WordPress
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How to get Google to crawl your site faster

26 October 2016 by Joost de Valk » - 5 Comments

google crawl speed

A question that often pops up for sites that are chasing “hot topics” is: how to get Google to crawl our site faster? This could be either because you have a big site and want to see changes faster or because you’re optimizing a news site. There are a few things you can do to »

Category: Technical SEO
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W3 Total Cache high-risk XSS vulnerability

23 September 2016 by Michiel Heijmans » - 27 Comments

Just today, WP Media pointed us to a high-risk XSS vulnerability in W3 Total Cache (W3TC). This was a very popular WordPress plugin that has over 1 million active installs. Although it’s a very popular plugin, it hasn’t been updated in over six months. We stopped recommending it a while back for WP Rocket, a W3 Total Cache »

Category: WordPress
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DIY: Optimize your browser cache

20 June 2016 by Michiel Heijmans » - 21 Comments

Browser caching is the way a browser stores files from your website on a local computer. Browser caching makes sure all files load without unnecessary server connections, which is much faster. In this article, we’ll tell you how to check if that browser cache works and how to optimize it in WordPress. We’ll tell you how we approach »

Categories: Technical SEO, WordPress
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Ask Yoast: Google PageSpeed score

21 March 2016 by Joost de Valk » - 2 Comments

Ask Yoast AMP for small business owners

In Ask Yoast we handle your SEO question! This time we received a question from Stefan Wohlert from Venlo, just around the corner here in the Netherlands. He asks: “How important is the Google PageSpeed score for SEO?” In this video we explain what this score means for your site’s SEO: Focus on a fast website »

Category: Technical SEO
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Managing a growing blog: technical SEO

27 January 2016 by Marieke van de Rakt » - 15 Comments

As a blog starts growing, you’ll need to do more things to keep the technical aspects of your SEO covered. The first thing you should do, whether your blog is big or small, is installing our Yoast SEO plugin. That pretty much covers everything concerning technical SEO. We made it that simple. But, as your blog or »

Category: Technical SEO
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Site speed: tools and suggestions

26 January 2016 by Joost de Valk »

Site speed is one of the factors that determine whether you get a good ranking in Google. While site speed is not the most important ranking factor, its importance seems to be growing. A slow website will also result in a slower crawling rate, so Google indexes pages on your site at a slower rate. New »

Category: Technical SEO
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Weekly SEO Recap: Google & HTTPS, Bing no longer nice

19 June 2015 by Joost de Valk » - 24 Comments

Joost's weekly SEO recap

An interesting week this one, including an update that seems to have quite a bit of impact. There are also some nice new features in Google Trends, possible labels for slow loading sites and some more annoying news about Bing and keywords. A Google update It wasn’t Panda, it wasn’t Penguin, though both are still “to come”, but »

Category: Technical SEO
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