Site Speed

Your website’s speed has an impact on almost every bit of “performance” of your website. Speed impacts rankings, it impacts conversions and average pageviews per visitor, basically, not working on your page speed means you’re losing money. Which is why we obsess about it and that is what we write about it in this section.

Site Speed

Must read articles about Site Speed



Checking mobile site speed and SEO with Google Lighthouse

6 February 2018 by Edwin Toonen - 3 Comments

Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with as SEOs, developers, and site owners. Measuring page speed has always been something of a dark …

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Category: Technical SEO
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measure mobile site speed google lighthouse

3 SEO quick wins to implement right now

10 January 2018 by Michiel Heijmans - 22 Comments

We’re all ready for a new year of increasing sales, lifting engagement and giving our website the best effort possible. It only seems right to give you a three-step rocket of SEO quick wins, to kick-start your website for 2018. In this post, I will show you three things you can do right now to …

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SEO quick wins

Ask Yoast case study: Looking for a holiday home?

18 December 2017 by Michelle Foolen

Today’s case study is about renting holiday homes. There are a million holiday homes out there in all shapes and sizes. So what about a castle? A reader sent us a link to the site of a beautiful castle, located in France: Chateau de Lastours. The rooms and apartments are for rent. Let’s have a …

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Ask Yoast case study: renting holiday home

How to perform an SEO audit. Part 3: Site speed & Engagement

7 December 2017 by Michiel Heijmans - 12 Comments

This week, we’ve been showing you how to perform an SEO audit on your website. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. In part 1, I talked about user experience and content SEO and in part …

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Create a website with SEO in mind: Technical pointers

19 October 2017 by Michiel Heijmans - 17 Comments

After a lot of its and buts, you have finally decided to create a website. A personal website for yourself, or that long overdue website for your business. You know you have to think about design and should supply well-written texts. You’ve already been inquiring about that thing called hosting. You may even have called …

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start your website from an SEO perspective: technical pointers

Where SEO and UX meet on your site

6 October 2017 by Michiel Heijmans - 25 Comments

At Yoast, we think SEO only works when you use a holistic approach. Just optimizing your page titles isn’t enough. It’s also about site speed and user experience (UX), and great content is obviously a huge part of it. In a holistic approach, SEO has a lot of “teammates” that have to work together. In …

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Where SEO and UX meet on your site

Ask Yoast case study: SEO for a quality brand

11 August 2017 by Meike Hendriks - 39 Comments

With our Ask Yoast case studies we help clients with their SEO by reviewing the website and giving clear advice and hands-on tips. Those clients send us their website because they’re curious what improvements can be made to improve the overall rankings. This time, we reviewed the website of a high-quality sun protection brand: Calypso. …

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Ask Yoast Case study: SEO for architects

13 July 2017 by Meike Hendriks - 11 Comments

In our Ask Yoast case studies we give SEO advice for websites in a specific market or industry. This time: the website of Slemish Design Studio Architects, the business site of an architect duo. The architects told us that they get great responses from their clients, but is their website optimized for search engines as …

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seo for architects

Page speed as a ranking factor: what you need to know

4 April 2017 by Edwin Toonen - 33 Comments

It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible. Don’t wait, do it now. I mean it. Work on your mobile SEO. For …

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