Rich Snippets archives - Page 3 of 3

Recent Rich Snippets articles

A story about Schema, structured data and robots

17 April 2019 | 4 Comments | Edwin Toonen

Once upon a time, there was a little robot who came to a website to try to figure out what it was all about. The robot read some words and followed some links and thought: “Well, there are a lot of mentions of this particular word, so the page must be about that!” She sent …

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Yoast SEO Schema FI

Structured data for recipes: getting content read out loud

23 May 2018 | 18 Comments | Edwin Toonen

Do you have a recipe site? If so, you might already be using structured data to mark up your recipes so they can get highlighted in the search results. Good work! But, Google recently made some changes that might make your implementation incomplete. It also expanded the possibilities of structured data for recipes by bringing …

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structured data for recipes

Elements of the Google Search Engine Results Page

26 February 2018 | 20 Comments | Marieke van de Rakt

Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. Still, the page can look rather different depending on what you’re searching for. And, which of those results are paid for and which are not – the organic ones? In …

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elements of the search results pages of google

Google’s snippets and the length of your meta description

20 December 2017 | 47 Comments | Joost de Valk

You might have noticed: Google has made search results snippets longer. In the past it showed up to ~160 characters, now it can be much, much longer. We’re currently researching what this means for site owners. We’ve also changed the Yoast SEO recommendations for meta description length in expectation of the results of that research. …

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Meta description

Local business listings with Schema.org and JSON-LD

25 November 2016 | 13 Comments | Edwin Toonen

One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a …

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JSON-LD for your website

Rich results for products with Schema.org structured data

14 November 2016 | Edwin Toonen

You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich results, or rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the …

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online customers - brand ambassadors

Use JSON-LD to add schema.org data to your website

2 November 2016 | 10 Comments | Michiel Heijmans

In this post, we’ll shed some light on Schema.org and JSON-LD. What is it and how can you put it to use for your website? There are many ways to let Google and other search engines know what your page is about. Next to writing awesome content, which should always be your starting point, we …

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JSON-LD for your website


App interstitials, snippets & knowledge panel

4 September 2015 | 15 Comments | Joost de Valk

Next to Google getting a new logo, there was also actual news this week. Like… Google increased the height of its search box. Yes, really. Shocking, right? There’s more: Do you have app interstitials? Drop them. If you run a site that has an app interstitial, a popup asking the user to install your iPhone / Android …

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