Rich Snippets archives

Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big blocks of rich — often visual or action-oriented — content, depending on what you look for. In this …

One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you must add your NAP details, your store/location …

You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich results or rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the …

Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what they are. But, for SEO newbies, a rich snippet is a really vague term. What is it exactly? Time to explain what they are, why they’re important for SEO and how you can get them for your …

Today, we’re adding a NEW and FREE training course to Yoast SEO academy: Structured data for beginners! Want to get noticed in Google? Want your pages to stand out from the other search results? Then you need colorful, rich results that entice people to click. To show rich results for your website, search engines need …

You probably know the feeling. You’re Googling for a term you’d (like to) rank for and you see a competitor that has a search result that looks incredible. It has star ratings or an image, or both. Or it might have a video, or some other thing. These are so-called rich results. They stand out …

You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at an exciting …

Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one, it’s good to keep in mind that not all sites need an FAQ. …

Today, it seems that everyone is talking about Schema as being the next hot thing. It has a rich history, and it took a long while for it to gain momentum. Talk of a machine-readable web started when the internet was still in its infancy. It was Sir Tim Berners-Lee — the computer scientist best …

August 1 is World Wide Web Day. On this date, back in 1989, the world wide web was born at the CERN lab in Switzerland. Something that started as a way to share knowledge between scientists, has grown out to something none of us can imagine life without. And because the web is such an …