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Edwin Toonen

Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin



What is the difference between tags and categories?

Tags and categories help us structure our content. You can often find these in the visual metadata at for instance blog posts, or in a list of clickable links in the sidebar of a website. Tags are sometimes represented as a tag cloud, although most websites refrain from using that element these days. There is […]

Read: "What is the difference between tags and categories?"
What is the difference between tags and categories?




Yoast SEO 6.3: Giving you more context

13 February 2018 | 19 Comments Edwin Toonen

Something’s brewing at Yoast HQ. There’s no sign of spring yet, but we feel the need for a spring clean-up. Over the past few weeks, we’ve been looking critically at the Yoast SEO WordPress plugin and its many features and thinking: what’s this doing here? And should we get rid of that thing? Some of […]

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Yoast SEO 6.3: Giving you more context

Yoast SEO 6.2: Passive voice checks for French and Spanish

23 January 2018 | 16 Comments Edwin Toonen

Since launching the readability analysis way back when we’ve been steadily adding support for more and more languages. Today, with the release of Yoast SEO 6.2, we’re expanding our knowledge of languages again by introducing passive voice checks for the French and Spanish languages. Improving language checks At Yoast, we firmly believe that readability ranks. […]

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Yoast SEO 6.2: Passive voice checks for French and Spanish


Yoast SEO 6.0: More characters for your meta descriptions

20 December 2017 | 44 Comments Edwin Toonen

The end of the year is coming up fast. Today is the day we’re releasing the last update of Yoast SEO in 2017. It’s been a wild ride this year and we’re already working on big plans for 2018. But first, Yoast SEO 6.0. And yes, we’ve heard you loud and clear; we’ve extended the […]

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Yoast SEO 6.0: More characters for your meta descriptions