Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin


7 ways to improve product descriptions in your online store

7 September 2021 | 4 Comments | Edwin Toonen

These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But, creating a shop doesn’t equal success. There are a lot of moving parts before you can celebrate sale after sale. One of those is writing […]

Read: "7 ways to improve product descriptions in your online store"
7 ways to improve product descriptions in your online store

WooCommerce SEO 14.4: a product-specific SEO analysis

7 September 2021 | 4 Comments | Edwin Toonen

WooCommerce is one of the most popular platforms to run an online store on. It gives you everything you need to build a successful store — well, almost everything. WooCommerce can use a little help to get the most out of it. One of the tools that can help you maximize its performance is the […]

Read: "WooCommerce SEO 14.4: a product-specific SEO analysis"
WooCommerce SEO 14.4: a product-specific SEO analysis

Yoast SEO 17.1: an update on page titles

7 September 2021 | 6 Comments | Edwin Toonen

One of our core philosophies is keeping you and your site up to date with the latest changes in Google’s inner workings and policies. These last couple of weeks saw an interesting new development, with Google rewriting many titles in the SERPs. In Yoast SEO 17.1, we are making a couple of small changes that […]

Read: "Yoast SEO 17.1: an update on page titles"
Yoast SEO 17.1: an update on page titles


Yoast SEO 17.0: SEO in your mother-tongue

24 August 2021 | 4 Comments | Edwin Toonen

When we say SEO for everyone, we mean that. We’ve built our tools in such a way that everyone — from beginner to expert, and tiny one-person companies to huge companies — can get a fair chance in the search results. But there’s more because SEO for everyone also means helping you improve your content […]

Read: "Yoast SEO 17.0: SEO in your mother-tongue"
Yoast SEO 17.0: SEO in your mother-tongue

Yoast Summer School 2021: A recap of the best bits

19 August 2021 | Edwin Toonen

This year we held our first ever Yoast SEO Summer School, a series of 4 interactive online workshops with our in-house experts. We’ve been talking about SEO essentials like making great content, site structure, inbound marketing and rich results, and answering your questions on those topics too. It’s been fantastic seeing over 6,500 of you […]

Read: "Yoast Summer School 2021: A recap of the best bits"
Yoast Summer School 2021: A recap of the best bits


Yoast SEO 16.8: Supporting new languages with Slovak and Norwegian

27 July 2021 | Edwin Toonen

Many writing tools are English-focused and don’t work properly with other languages. At Yoast, we’ve been making our innovative readability tools available in many languages from the beginning. Our team of linguists tailors our analyses to every language, making sure that it makes sense and delivers proper results. In Yoast SEO 16.8, we add language […]

Read: "Yoast SEO 16.8: Supporting new languages with Slovak and Norwegian"
Yoast SEO 16.8: Supporting new languages with Slovak and Norwegian

Picking an ecommerce platform: WooCommerce or Shopify?

22 July 2021 | 7 Comments | Edwin Toonen

Building an online store is easier than ever. Picking the right tool to power your new store isn’t. There are many tools out there, but for most people, the choice will go between the two market leaders: Shopify and WooCommerce. Both ecommerce platforms have a comparable feature set, but a different philosophy. Let’s take a […]

Read: "Picking an ecommerce platform: WooCommerce or Shopify?"
Picking an ecommerce platform: WooCommerce or Shopify?