To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.Read: "Structured data with Schema.org: the ultimate guide"
Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.
These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But, creating a shop doesn’t equal success. There are a lot of moving parts before you can celebrate sale after sale. One of those is writing […]Read: "7 ways to improve product descriptions in your online store"
WooCommerce is one of the most popular platforms to run an online store on. It gives you everything you need to build a successful store — well, almost everything. WooCommerce can use a little help to get the most out of it. One of the tools that can help you maximize its performance is the […]Read: "WooCommerce SEO 14.4: a product-specific SEO analysis"
One of our core philosophies is keeping you and your site up to date with the latest changes in Google’s inner workings and policies. These last couple of weeks saw an interesting new development, with Google rewriting many titles in the SERPs. In Yoast SEO 17.1, we are making a couple of small changes that […]Read: "Yoast SEO 17.1: an update on page titles"
Google Search Console is a must-have tool for all site owners as it gives you an incredible amount of information about how your site is doing in search. We strongly advise you to add your website to Google Search Console to fully benefit from all the insights. Yoast SEO can help you verify your site […]Read: "How to add your website to Google Search Console"
When we say SEO for everyone, we mean that. We’ve built our tools in such a way that everyone — from beginner to expert, and tiny one-person companies to huge companies — can get a fair chance in the search results. But there’s more because SEO for everyone also means helping you improve your content […]Read: "Yoast SEO 17.0: SEO in your mother-tongue"
This year we held our first ever Yoast SEO Summer School, a series of 4 interactive online workshops with our in-house experts. We’ve been talking about SEO essentials like making great content, site structure, inbound marketing and rich results, and answering your questions on those topics too. It’s been fantastic seeing over 6,500 of you […]Read: "Yoast Summer School 2021: A recap of the best bits"
Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!Read: "Ecommerce usability: the ultimate guide"
Many writing tools are English-focused and don’t work properly with other languages. At Yoast, we’ve been making our innovative readability tools available in many languages from the beginning. Our team of linguists tailors our analyses to every language, making sure that it makes sense and delivers proper results. In Yoast SEO 16.8, we add language […]Read: "Yoast SEO 16.8: Supporting new languages with Slovak and Norwegian"
Building an online store is easier than ever. Picking the right tool to power your new store isn’t. There are many tools out there, but for most people, the choice will go between the two market leaders: Shopify and WooCommerce. Both ecommerce platforms have a comparable feature set, but a different philosophy. Let’s take a […]Read: "Picking an ecommerce platform: WooCommerce or Shopify?"