The Yoast SEO plugin makes it easy for your site to meet the highest technical SEO standards. It also gives you the tools to bring your content to the highest standards of SEO and overall readability. Here, we’ll discuss how our plugin helps you build the best website you possibly can!
What Yoast SEO does
Yoast SEO is a WordPress plugin that helps your site perform better in search engines. First, it fixes technical hurdles that exist in WordPress. Second, it comes with a range of features built to improve the technical SEO of your site — without you having to worry about it. Third, it comes with an impressive Schema structured data implementation. It automatically generates a lot of structured data for your site so Google can understand it instantly. Fourth, Yoast SEO comes with a range of analyses that help you improve the SEO-friendliness of your content. Last but not least, Yoast SEO Premium comes with additional tools such as a redirect manager and internal linking suggestions.
Of course, that is just the tip of the iceberg! What else does Yoast SEO do?
Technical features of Yoast SEO
If technical SEO isn’t your strong suit, much of the following may not make sense to you. But, don’t worry! Yoast SEO exists to make sure you don’t have to know all of these things. The plugin settings are very sensible by default, and our configuration wizard also guides you through the steps to get your technical SEO settings right.
This means that by simply installing the plugin and following the steps in our wizard, you’re already fixing a lot of important technical SEO things for your site! That way you don’t have to know about technical things such as robots.txt, clean permalink URLs, htaccess files and sitemaps. Our plugin will take care of these for you. Furthermore, Yoast SEO also makes sure your site has:
- canonical URLs to avoid duplicate content;
- a valid Schema.org structured data implementation;
- a noindex or nofollow option for every page;
- OpenGraph tags for every page or article;
- etc. etc. You can find a complete list of features here.
If you are (a bit more) familiar with technical SEO, you might enjoy reading more about Yoast SEO’s hidden features that secretly level up your SEO. And if you want to dive deeper and step up your technical SEO game, we also provide a technical SEO training course that will help you on your way. This course is part of our Yoast SEO Academy Premium subscription.
Yoast SEO improves your content SEO
Once your plugin is installed and configured, it’s time to get started with your content. Important to remember is that the plugin helps you with your rankings, but they still rely on your content. This means you have to create good content for the right keywords.
After you’ve done your keyword research, you’ll have to start optimizing the pages and posts on your sites for the keywords and key phrases you want to rank for. To do that, you can set a focus keyphrase for an article in Yoast SEO. Then, the plugin uses our content SEO analyses to determine how your content scores on different ranking factors, such as how many times you use your keyphrase, the length of your text or whether you used any internal links.
With this analysis, the plugin is able to tell you how you can optimize your post or page to rank with that keyphrase. And does this by using red, orange and green bullets to indicate how every factor scores. This gives you an easy overview of the overall score and what you can still tackle to increase your rankings!
Yoast SEO improves your readability
Optimizing your content to rank with the right keyphrase is important, but don’t forget your reader! Even if you write amazing content for search engines, your audience won’t benefit from it if they don’t understand it. When a person doesn’t understand your content, the chance of them buying something from you is close to zero. The same is true for the odds of them sharing one of your articles with their friends. So, you need to make sure your content is also easy to understand. And that’s where the readability features come in.
Yoast SEO’s readability features are well-researched analyses that give you feedback on how to optimize your writing. Now, this may sound strange, because the way you write can be very personal. So let me explain how it works. The plugin uses an algorithm to check your content on different factors that are proven to increase readability. We look at the use of transition words, the use of passive voice, your sentence and paragraph lengths and more. But we carefully crafted this algorithm to make it as accurate as possible without being too strict.
This means you’re able to adopt the feedback in a way that suits you and your content will still have your personal tone of voice. If you’re interested in all the factors that increase readability, you can read more about the Yoast SEO readability features.
Read more: Does Yoast SEO really work? »
A quick recap
In this article, I’ve shown you what Yoast SEO can do for your site. To sum it up, it improves your technical SEO by taking care of a lot of technical things in the background. Secondly, our plugin helps you improve your content SEO by helping you set a keyphrase and telling you exactly how you can optimize your content to rank with this keyphrase. Lastly, our plugin helps you improve the readability of your content by providing feedback that you can easily incorporate into your own writing style.
I hope this article gives you some insight into our plugin and what it can do for you! It’s also worth noting that we offer two versions of our plugin, so have a look to decide which one suits you best. We offer a free version of the plugin, that will definitely get you started with your SEO. But I advise you to also take a glance at our Premium plugin to make sure you’re not missing out on the features that will get you that top position in the rankings. Finally, we also save some cool integrations in Yoast SEO (Premium), such as a SEMrush and a Zapier feature, that can help you get even better SEO results!
Coming up next!
- Event October 14 - 15, 2021 Team Yoast is sponsoring Comference online 2021, join the talks that you like to see or attend for both days. All events we will be attending »
- SEO webinar 28 September 2021 Register for our SEO news webinar in September 2021. Our SEO experts Jono and Joost will talk you through the latest Google and WordPress news. All Yoast SEO webinars »