Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin


Yoast SEO 17.4: Performance, web stories and News SEO

19 October 2021 | Edwin Toonen

Yoast SEO 17.4 is out today! This release comes with several fixes and enhancements for both Premium as well as free. These enhancements help database performance on larger sites by cleaning and streamlining data. In addition, we’re releasing News SEO 13.0 with a new way to pick news-specific structured data for all your background articles, […]

Read: "Yoast SEO 17.4: Performance, web stories and News SEO"
Yoast SEO 17.4: Performance, web stories and News SEO

Yoast SEO Premium comes with Spanish customer support

13 October 2021 | 2 Comments | Edwin Toonen

Did you know Spanish is the second-most spoken native language on this planet, after Mandarin Chinese? Over 500 million people natively speak Spanish. What’s more, Spanish is the fourth-most spoken language in the world. For Yoast, millions of Spanish-speaking people use our tools to improve their websites in their markets. We like to help them […]

Read: "Yoast SEO Premium comes with Spanish customer support"
Yoast SEO Premium comes with Spanish customer support


Black Friday & holiday season SEO: 7 tips to start preparing!

6 October 2021 | 2 Comments | Edwin Toonen

It still feels a bit like summer outside, but here we are telling you to get ready for the biggest sales of the year: Black Friday and Cyber Monday. And, not to forget the Christmas and Thanksgiving shopping season. What’s up with that? Well, it’s never early enough to start planning for the most beautiful […]

Read: "Black Friday & holiday season SEO: 7 tips to start preparing!"
Black Friday & holiday season SEO: 7 tips to start preparing!

Yoast SEO 17.3: Easier and more practical SEO workouts

5 October 2021 | 4 Comments | Edwin Toonen

Launched just a couple of months ago, the SEO workouts in Yoast SEO Premium turn out to be a real asset for many people. The two SEO workouts we have right now, help you enhance your internal linking structure and improve the quality and discoverability of your content. In Yoast SEO 17.3, we’ve drastically improved […]

Read: "Yoast SEO 17.3: Easier and more practical SEO workouts"
Yoast SEO 17.3: Easier and more practical SEO workouts

SEO news September 2021: Page experience, internal links and much more

30 September 2021 | 3 Comments | Edwin Toonen

Every month, our resident SEO experts Jono Alderson and Joost de Valk discuss all the latest happenings in the online world. Topics discussed range from Google’s newest updates to relevant developments with the WordPress CMS or tech news that will influence how you do your work. In the September 2021 edition of the SEO news […]

Read: "SEO news September 2021: Page experience, internal links and much more"
SEO news September 2021: Page experience, internal links and much more

Yoast SEO 17.2: Readability helps your audience understand

21 September 2021 | Edwin Toonen

Did you know there are millions and millions of people with trouble reading? Did you know most people would probably read something that doesn’t strain their brain? The readability of content is an important factor for the success of that content. Yoast SEO comes with several tools that will help you improve readability. Plus, in […]

Read: "Yoast SEO 17.2: Readability helps your audience understand"
Yoast SEO 17.2: Readability helps your audience understand

Write great product descriptions with WooCommerce SEO

14 September 2021 | 2 Comments | Edwin Toonen

Product descriptions can make or break a potential sale in your online store. Badly written ones decrease trust — making it harder for customers to pull the trigger on the sale. Plus, depending too much on descriptions provided by the producer is a no-go. But how do you write good product descriptions and how do […]

Read: "Write great product descriptions with WooCommerce SEO"
Write great product descriptions with WooCommerce SEO