Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin

Yoast SEO 22.0: Supporting Organization schema

6 February 2024 | 6 Comments Edwin Toonen

Recently, Google announced an update on how it uses business details in search. To help you make the most of that, we are happy to announce Yoast SEO 22.0, which expands support for Organization structured data. Here, you’ll find how we help Google understand everything about your company. Expanded support for Organization schema Yoast SEO […]

Read: "Yoast SEO 22.0: Supporting Organization schema"
Yoast SEO 22.0: Supporting Organization schema

Local business listings with Schema.org structured data

1 February 2024 Edwin Toonen

One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. Adding structured data to your site can help search engines understand your business and how it performs. For this reason, you must add your NAP details, store/location map, reviews, and images. Find out […]

Read: "Local business listings with Schema.org structured data"
Local business listings with Schema.org structured data

Use AI to drive foot traffic to your local business

24 January 2024 | 2 Comments Edwin Toonen

Local businesses thrive on foot traffic. As consumers turn to their devices first, having a solid online presence is paramount. Generative AI is a helpful tool for finding innovative ways to boost local SEO and captivate potential customers. This article will explore how using this AI technology can transform your local business presence. AI content […]

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Use AI to drive foot traffic to your local business

Yoast SEO 21.9: Maintenance and more optimizations

23 January 2024 | 2 Comments Edwin Toonen

As a site owner, you understand the significance of SEO in driving organic traffic and increasing visibility. Keeping your SEO efforts up to date is essential to stay ahead of the competition. The same goes for developing an SEO plugin — to keep you at the top of your game, we need to be at […]

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Yoast SEO 21.9: Maintenance and more optimizations


Yoast SEO 21.8: Seamless highlighting in Elementor

9 January 2024 | 2 Comments Edwin Toonen

We’re excited to roll out Yoast SEO 21.8. This release is about refining your experience and enhancing your website’s performance. We’ve zapped some bugs for our users, making your SEO journey smoother and more reliable. But the real headline here is for our Yoast SEO Premium users – a feature we know you’ve been asking […]

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Yoast SEO 21.8: Seamless highlighting in Elementor

6 essential tips to save time in SEO

4 January 2024 | 4 Comments Edwin Toonen

Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy leading your company, blogging, or making your customers happy with the necessary goods. SEO might not be top of mind at all times. Yet, you also know that higher rankings would most […]

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6 essential tips to save time in SEO

How to use the readability analysis in Yoast SEO

3 January 2024 | 4 Comments Edwin Toonen

If you’re a user of Yoast SEO for WordPress or Shopify, then you’re probably familiar with the traffic lights in our plugin. Three parts of Yoast SEO use this system: the content analysis, the readability analysis, and the inclusive language analysis. The first checks whether your post or product pages are SEO-proof, while the latter […]

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How to use the readability analysis in Yoast SEO


SEO in 2024: Four insights from Yoast SEO experts

21 December 2023 | 4 Comments Edwin Toonen

Step into 2024, where SEO is on the brink of transformation. This post offers a deep dive into the minds of four SEO experts at Yoast. Each expert sheds light on the impact of the changes they see happening. Explore their collective wisdom as they dissect the future of search, the evolving challenges of engagement, […]

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SEO in 2024: Four insights from Yoast SEO experts