Google usually filters out stop words, like ‘a’, ‘the’, ‘of’ and ‘for’, from search queries, and this is why the Yoast SEO plugin used to advise you not to use stop words in your focus keyword (and choose a focus keyword that doesn’t use stop words instead). But that changed in Yoast SEO 3.1, so stop words …Read: "Should you use stop words in your focus keywords?"
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Google Search Console has a feature called Search Analytics that is really helpful for webmasters. This post explains why you’d want to use Search Analytics, what it can help you find and what type of data it has. NOTE: This post is about an older version of Google Search Console, and some of the tools and charts referenced …Read: "Search Analytics in Google Search Console"