Keyword research archives

Stop words in your focus keywords?

7 December 2015 by Marieke van de Rakt

Stop words (a, the, of, for) are usually filtered out by Google in a search query. The Yoast SEO plugin would advise you to filter the stop words from your focus keyword as well (and optimize your post or page with a focus keyword without stop words). Since the release of Yoast SEO 3.1, stop words …

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Readability ranking factor

Keyword density in a post-Panda world

25 November 2015 by Joost de Valk

The Yoast SEO plugin helps you to optimize your text for the keyword you want to be found for. In Yoast SEO 3.0 we made some big changes in our content analysis. In this post we’ll discuss the adaption of our Yoast SEO keyword density check and the possibility to optimize for multiple keywords in …

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keyword stuffing is not a good idea in a post-Panda world


Search Analytics in Google Search Console

Google Search Console has a feature called Search Analytics that is really helpful for webmasters. This post explains why you’d want to use Search Analytics, what it can help you find and what type of data it has. On May 5th 2015, Google confirmed what we’ve been anticipating for years: mobile search has overtaken desktop search. On their …

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Branding & your keyword strategy

31 October 2014 by Joost de Valk

What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of …

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Why focus on long tail keywords?

9 October 2014 by Marieke van de Rakt

Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. In order to really profit from a keyword strategy focusing on long …

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Blog SEO: long tail

The temptation of the green bullet in Yoast SEO!

23 September 2014 by Marieke van de Rakt

The first time I used the Yoast SEO plugin I was amazed by the ease of use and by the many features it contains. And still, our analysis offers everything you need to fine-tune your text in such a way search engines will be more likely to rank your content. I genuinely believe that the …

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green bullet yoast SEO


From your site’s goal to its structure

1 June 2010 by Joost de Valk

Your site’s structure is closely related to the purpose you have for your site. This goal should determine the keywords you want to be found for, and your keywords, in turn, are influencing the structure of your site, and its taxonomies. Thinking about keywords, site structure and taxonomies can be a bit daunting, but just dive …

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site structure for SEO


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