Keyword research archives


Keyword density in a post-Panda world

25 November 2015 by Joost de Valk »

keyword stuffing is not a good idea in a post-Panda world

The Yoast SEO plugin helps you to optimize your text for the keyword you want to be found for. In Yoast SEO 3.0 we made some big changes in our content analysis. In this post we’ll discuss the adaption of our Yoast SEO keyword density check and the possibility to optimize for multiple keywords in »

Categories: Content SEO, WordPress
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Blog SEO: befriend the long tail!

16 September 2015 by Marieke van de Rakt » - 19 Comments

Focusing on long tail keywords is a great SEO-tactic for blogs. A long tail keyword strategy makes it easy to keep the structure of your blog in good shape. Also, it allows you gradually to get more traffic and to be found by new and motivated audiences. In this second post about blog SEO (read my first »

Category: Content SEO
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Keyword research tools: which ones to use?

12 August 2015 by Marieke van de Rakt » - 56 Comments

High speed keyword research

Earlier, I wrote a post about the use of long tail keywords. Focusing on long tail keywords could be a good strategy, especially when trying to rank in a highly competitive market. But how do you decide on which (long tail) keywords you want to rank? This post will give you some handy tips and keyword »

Category: Content SEO
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Search Analytics in Google Search Console

6 May 2015 by Joost de Valk » - 23 Comments

webmaster tools bing

Google Search Console has a feature called Search Analytics that is really helpful for webmasters. This post explains why you’d want to use Search Analytics, what it can help you find and what type of data it has. On May 5th 2015, Google confirmed what we’ve been anticipating for years: mobile search has overtaken desktop search. On their »

Categories: Analytics, Technical SEO
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Our second eBook: Content SEO

3 February 2015 by Joost de Valk » - 32 Comments

Content SEO eBook

After we released our first eBook, we felt we were missing one piece of the SEO puzzle too much. While a lot of the blog posts we write about SEO here at Yoast are technical, content SEO has always been at the core of what we do. We just never told that story very well. This time, Marieke »

Category: Content SEO
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Branding & your keyword strategy

31 October 2014 by Joost de Valk »

What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of »

Category: Content SEO
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Why focus on long tail keywords?

9 October 2014 by Marieke van de Rakt »

Why focus on long tail keywords?

Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. In order to really profit from a keyword strategy focusing on long »

Category: Content SEO
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The temptation of the green bullet in Yoast SEO!

23 September 2014 by Marieke van de Rakt »

The temptation of the green bullet in Yoast SEO

The first time I used the Yoast SEO plugin I was amazed by the ease of use and by the many features it contains. And still, our analysis offers everything you need to fine-tune your text in such a way search engines will be more likely to rank your content.  I genuinely believe that the »

Category: Content SEO
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The basis of keyword research

16 September 2010 by Joost de Valk » - 103 Comments

High speed keyword research

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. As an SEO, I use keyword research to determine what we should »

Category: Content SEO
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From your site’s goal to its structure

1 June 2010 by Joost de Valk »

site structure for SEO

Your site’s structure is closely related to the purpose you have for your site. This goal should determine the keywords you want to be found for, and your keywords, in turn, are influencing the structure of your site, and its taxonomies. Thinking about keywords, site structure and taxonomies can be a bit daunting, but just dive »

Category: Content SEO
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