Keyword research archives - Page 4 of 5

Do’s and don’ts in SEO copywriting

SEO copywriting can be a daunting process. What are the things you most definitely should do in order to write readable and SEO-friendly content? And, what are the things you should definitely avoid? In this article, I’ll present the most important do’s and don’ts in SEO copywriting. SEO copywriting do’s Do: Use Yoast SEO content …

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avoid the passive voice

Keyword research for your online shop

When you start an online shop, keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to focus on the keywords that describe the problem you/your products are solving for your customer. Selling sun …

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keyword density

Why should you focus on multiple keywords?

In Yoast SEO Premium you’re able to focus on multiple keywords. If you use our tool correctly, your text can be optimized for up to five keywords. In this post, I’ll explain to you why it’s important to use the multiple focus keyword functionality while optimizing your text. Update August 2018: In Yoast SEO Premium …

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how to use multiple focus keywords

Weekly SEO recap: Let’s disambiguate!

18 December 2015 by Joost de Valk - 3 Comments

This week we had a few interesting things happening, from a potential update to some new features and an important change in Google Suggest. Let’s dive in! Google adds disambiguation to Suggest In a very interesting move this week, Google added disambiguation results to their suggest box, basically forcing you to choose for a specific topic …

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Joost's weekly SEO Recap

Using cornerstone content to make your site rank

8 December 2015 by Joost de Valk - 56 Comments

Without doubt the most common question we are asked is: “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a particular keyword, you’ll need to determine which page you want …

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cornerstone content

Should you use stop words in your focus keywords?

7 December 2015 by Marieke van de Rakt

Google usually filters out stop words, like ‘a’, ‘the’, ‘of’ and ‘for’, from search queries, and this is why the Yoast SEO plugin used to advise you not to use stop words in your focus keyword (and choose a focus keyword that doesn’t use stop words instead). But that changed in Yoast SEO 3.1, so stop words …

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Readability ranking factor


Search Analytics in Google Search Console

Google Search Console has a feature called Search Analytics that is really helpful for webmasters. This post explains why you’d want to use Search Analytics, what it can help you find and what type of data it has. On May 5th 2015, Google confirmed what we’ve been anticipating for years: mobile search has overtaken desktop search. On their …

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webmaster tools bing

Branding and your keyword strategy

31 October 2014 by Joost de Valk

What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of …

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Why focus on long tail keywords?

9 October 2014 by Marieke van de Rakt

Focusing on long tail keywords is a great SEO tactic. Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow …

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Blog SEO: long tail


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