Keyword research archives

7 keyword research mistakes you should avoid

13 September 2016 by Marieke van de Rakt - 17 Comments

Keyword research should be the first step of every SEO strategy. Thinking about the words you want to rank for is really the first and foremost step you need to take. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll talk you …

Read: "7 keyword research mistakes you should avoid"
avoid these keyword research mistakes

Do’s and don’ts in SEO copywriting

23 June 2016 by Marieke van de Rakt - 10 Comments

SEO copywriting can be a daunting process. What are the things you most definitely should do in order to write readable and SEO-friendly content? And, what are the things you should definitely avoid? In this article, I’ll present the most important do’s and don’ts in SEO copywriting. SEO copywriting do’s Do: Use Yoast SEO content …

Read: "Do’s and don’ts in SEO copywriting"
avoid the passive voice

Keyword research for your online shop

12 May 2016 by Michiel Heijmans - 7 Comments

When you start an online shop, keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to focus on the keywords that describe the problem you/your products are solving for your customer. Selling sun …

Read: "Keyword research for your online shop"
keyword research for ecommerce

Why should you focus on multiple keywords?

11 May 2016 by Marieke van de Rakt - 6 Comments

In Yoast SEO Premium you’re able to focus on multiple keywords. If you use our tool correctly, your text can be optimized for up to five keywords. In this post, I’ll explain to you why it’s important to use the multiple focus keyword functionality while optimizing your text. Explaining (multiple) focus keywords The Yoast SEO …

Read: "Why should you focus on multiple keywords?"
how to use multiple focus keywords

Basic SEO training: long tail keywords

8 February 2016 by Marieke van de Rakt - 9 Comments

Ranking for popular keywords is not easy. First try to rank for more specific, long tail keywords. There will be less traffic, but also less competition for these keywords, which makes it easier to end up higher in Google’s search results for these specific terms. On top of that, the people that will find you, will be more …

Read: "Basic SEO training: long tail keywords"
Yoast Basic SEO

Weekly SEO recap: Let’s disambiguate!

18 December 2015 by Joost de Valk - 3 Comments

This week we had a few interesting things happening, from a potential update to some new features and an important change in Google Suggest. Let’s dive in! Google adds disambiguation to Suggest In a very interesting move this week, Google added disambiguation results to their suggest box, basically forcing you to choose for a specific topic …

Read: "Weekly SEO recap: Let’s disambiguate!"
Joost's weekly SEO Recap

Using cornerstone content to make your site rank

8 December 2015 by Joost de Valk - 56 Comments

The most common question we answer is, without a doubt: “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is going …

Read: "Using cornerstone content to make your site rank"
cornerstone content

Stop words in your focus keywords?

7 December 2015 by Marieke van de Rakt

Stop words (a, the, of, for) are usually filtered out by Google in a search query. The Yoast SEO plugin would advise you to filter the stop words from your focus keyword as well (and optimize your post or page with a focus keyword without stop words). Since the release of Yoast SEO 3.1, stop words …

Read: "Stop words in your focus keywords?"
Readability ranking factor

Keyword density in a post-Panda world

25 November 2015 by Joost de Valk

The Yoast SEO plugin helps you to optimize your text for the keyword you want to be found for. In Yoast SEO 3.0 we made some big changes in our content analysis. In this post we’ll discuss the adaption of our Yoast SEO keyword density check and the possibility to optimize for multiple keywords in …

Read: "Keyword density in a post-Panda world"
keyword stuffing is not a good idea in a post-Panda world

Browse other categories