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Recent Keyword research articles

On Google’s related entities patent: Write awesome posts!

24 October 2018 | 2 Comments | Marieke van de Rakt

Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. It was a …

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Blog structure

SEO Basics: What is keyword research?

If you have a business nowadays, your website might just have become your lifeline. There’s no time to waste: Let’s get started with SEO and improve your rankings in Google. Keyword research is an essential first step. Here, you’ll find what it is and which factors you should take into account. What is keyword research? …

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What is keyword research?


How to create SEO-friendly copy in a foreign language

8 February 2018 | 9 Comments | Marieke van de Rakt

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I’ll discuss three ways to create content in a foreign language. I’ll also share some useful tips on how to write in …

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Yoast SEO friendly copy in foreign language

Case study: Appealing content for a real estate site

8 February 2018 | 3 Comments | Meike Hendriks

In our Ask Yoast case studies, we gave SEO advice to readers who signed up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his target …

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Ask Yoast Case study: SEO for a Real estate



Create a website with SEO in mind: Content optimization

20 October 2017 | 23 Comments | Michiel Heijmans

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Things like speed optimization and the right use of heading tags help to improve your website for both …

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Create a website with SEO in mind: Content optimization

Ranking your local business part 3: Website optimization

10 August 2017 | 25 Comments | David Mihm

This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website …

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Local SEO

Meta keywords: why we don’t use them – and neither should you

17 May 2017 | Joost de Valk

You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? Yet we still see site owners using meta keywords on their websites and, according to Google Trends, people are still searching for meta keywords, although there seem to be fewer queries than some years …

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meta keywords tag - don't use it