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Recent Keyword research articles

Let’s disambiguate!

18 December 2015 by Joost de Valk - 3 Comments

This week we had a few interesting things happening, from a potential update to some new features and an important change in Google Suggest. Let’s dive in! Google adds disambiguation to Suggest In a very interesting move this week, Google added disambiguation results to their suggest box, basically forcing you to choose for a specific topic …

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Joost's weekly SEO Recap

Using cornerstone content to make your site rank

8 December 2015 by Joost de Valk - 56 Comments

Without doubt the most common question we are asked is: “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a particular keyword, you’ll need to determine which page you want …

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cornerstone content

Should you use stop words in your focus keywords?

7 December 2015 by Marieke van de Rakt

Google usually filters out stop words, like ‘a’, ‘the’, ‘of’ and ‘for’, from search queries, and this is why the Yoast SEO plugin used to advise you not to use stop words in your focus keyword (and choose a focus keyword that doesn’t use stop words instead). But that changed in Yoast SEO 3.1, so stop words …

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Readability ranking factor


Search Analytics in Google Search Console

Google Search Console has a feature called Search Analytics that is really helpful for webmasters. This post explains why you’d want to use Search Analytics, what it can help you find and what type of data it has. On May 5th 2015, Google confirmed what we’ve been anticipating for years: mobile search has overtaken desktop search. On their …

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Why focus on long tail keywords?

9 October 2014 by Marieke van de Rakt

Focusing on long tail keywords is a great SEO tactic. Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow …

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Blog SEO: long tail

The temptation of the green bullet in Yoast SEO!

23 September 2014 by Marieke van de Rakt

The first time I used the Yoast SEO plugin I was amazed by the ease of use and by the many features it contains. And still, our analysis offers everything you need to fine-tune your text in such a way search engines will be more likely to rank your content. I genuinely believe that the …

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green bullet yoast SEO

From your site’s goal to its structure

1 June 2010 by Joost de Valk

Your site’s structure is closely related to the purpose you have for your site. This goal should determine the keywords you want to be found for, and your keywords, in turn, are influencing the structure of your site, and its taxonomies. Thinking about keywords, site structure and taxonomies can be a bit daunting, but just dive …

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site structure for SEO