Keyword research should be the first step of every SEO strategy. Thinking about the words you want to rank for is really the first and foremost step you need to take. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll talk you …Read: "7 keyword research mistakes you should avoid"
Keyword research archives
To get more clicks from the search results, you want to optimize what your site will look like when shown in the search results. A single result in a set of search results is called a snippet. The Yoast SEO plugin has a snippet preview, a simulation of what your post will look like in those …Read: "The snippet preview: what it means and how to use it"
SEO copywriting can be a daunting process. What are the things you most definitely should do in order to write readable and SEO-friendly content? And, what are the things you should definitely avoid? In this article, I’ll present the most important do’s and don’ts in SEO copywriting. SEO copywriting do’s Do: Use Yoast SEO content …Read: "Do’s and don’ts in SEO copywriting"
When you start an online shop, keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to focus on the keywords that describe the problem you/your products are solving for your customer. Selling sun …Read: "Keyword research for your online shop"
In Yoast SEO Premium you’re able to focus on multiple keywords. If you use our tool correctly, your text can be optimized for up to five keywords. In this post, I’ll explain to you why it’s important to use the multiple focus keyword functionality while optimizing your text. Explaining (multiple) focus keywords The Yoast SEO …Read: "Why should you focus on multiple keywords?"
Ranking for popular keywords is not easy. First try to rank for more specific, long tail keywords. There will be less traffic, but also less competition for these keywords, which makes it easier to end up higher in Google’s search results for these specific terms. On top of that, the people that will find you, will be more …Read: "Basic SEO training: long tail keywords"
This week we had a few interesting things happening, from a potential update to some new features and an important change in Google Suggest. Let’s dive in! Google adds disambiguation to Suggest In a very interesting move this week, Google added disambiguation results to their suggest box, basically forcing you to choose for a specific topic …Read: "Weekly SEO recap: Let’s disambiguate!"
The most common question we answer is, without a doubt: “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is going …Read: "Using cornerstone content to make your site rank"
Stop words (a, the, of, for) are usually filtered out by Google in a search query. The Yoast SEO plugin would advise you to filter the stop words from your focus keyword as well (and optimize your post or page with a focus keyword without stop words). Since the release of Yoast SEO 3.1, stop words …Read: "Stop words in your focus keywords?"
The Yoast SEO plugin helps you to optimize your text for the keyword you want to be found for. In Yoast SEO 3.0 we made some big changes in our content analysis. In this post we’ll discuss the adaption of our Yoast SEO keyword density check and the possibility to optimize for multiple keywords in …Read: "Keyword density in a post-Panda world"
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