Tagging posts properly for users and SEO

It can be hard to pick the right tags for a post. But they are important and that’s why we’ll explain how you can choose them. One of the most difficult things to do, as your site becomes bigger, is creating and maintaining a logical site structure. Tags and categories can help create that structure, allowing people to easily find posts that interest them.

When you use tags the wrong way, you can even make it harder for people to navigate your site. This isn’t just bad for users; using tags in the wrong way can be detrimental for your site’s SEO as well. Here, we’ll first dive into what tags do, followed by a good process for choosing them.

What happens when you add a tag?

When you add a tag to a post, that post is added to that tag’s archive. For instance, we have a tag page for keyword research. When we add a “keyword research” tag to this post, it’s added to that archive. That is, of course, very useful: when people click on the keyword research tag, they’ll find a complete overview of all posts on that topic. Also, Google will understand all the posts in this archive belong together.

When you add a tag that hasn’t been used before to a post, WordPress automatically creates a tag archive. If you tag very liberally, adding 10-20 tags to each post, each of them unique to each post, you’re creating dozens of archive pages.

If each of those archive pages only has 1 or 2 posts on them, they’re not very useful. First of all, they won’t help users find other related posts. And, secondly, they won’t help Google understand what your site’s about. In the past, we even saw plenty of sites that had an overload of tag pages get hit by Google’s Panda update.

From this we can conclude:

  1. You shouldn’t add too many tags to a post.
  2. You shouldn’t use tags that don’t relate the current post to any other post on your site.

But what should you do?

How to choose your tags

When you’re planning your blog posts, it’s likely you’ll have some over-arching themes. Those themes are probably your best tags. On yoast.com, for instance, we often write about SEO copywriting and Site structure, but also about WordPress, Schema.org or Google Analytics. These are just some examples of the tags we commonly use for our posts.

When choosing tags you should ask yourself:

  • Which other posts does this post relate to?
  • Which tag applies best to this group of posts? What’s the common denominator?
  • Is that the best keyword choice for this topic?

You shouldn’t make up tags; they should be existing words or phrases. Words or phrases people search for. That’s why we’d advise performing keyword research first. In our Ultimate guide to keyword research, you can read how to go about that, step by step.

Optimize your tag page

You can even optimize your tag pages to try to make them rank well too. Our Yoast SEO plugin will help you with this. The content analysis will not only check the content of single blog posts or pages, but it ‘ll also run a check on your tag page. As a result, you’ll get detailed instructions on how to improve the content on it.

How to further optimize tag and category pages we explain in this extensive article on category SEO, so please check that out too. What you should remember is that when you’re doing your keyword research, deciding that something is going to be a tag is a valid choice!

Find related content with tags

There’s another advantage of tagging posts properly. When you’ve written a post and you’re wondering which other posts to link to, you can quickly browse through the tag that new post belongs to. This will help you find posts that you can link to from within your current post, to help visitors find related content even more easily. (If you think that’s too much work, you might want to consider using our Internal linking tool for that)

Go through them regularly

When you’ve chosen the right tags and tagged your posts nicely, you’re done for a while, but not forever! Your site structure, just as everything else on your site, requires regular maintenance. You might think of new topics to write about or the focus of your business might shift. So make sure to go through your tags regularly, remove redundant ones and check if you’ve added any new topics you’re writing about.

Choose your tags carefully

When you write your blog post, think about your tags thoroughly. Don’t make it a 2-second afterthought. They’re important for visitors and Google! The good thing about thinking about your tags is that it also immediately helps you find other posts to link to. Good luck with your tagging!

Read more: How to clean up your site structure »

Coming up next!

15 Responses to Tagging posts properly for users and SEO

  1. Asad Amin
    Asad Amin  • 5 years ago

    Great post about tags.i want to ask two question i hope you help me. we have a free classified ads website we have no control on our post advertisers post ads in our website they also use tags.

    my question is can we edit, delete, change those tags or link these tags with other user relevant posts or not if we do will it effect negatively or positively in our site seo ?
    my 2nd question is how to optimize categories of a classified ads website?

    Thanks in Advance

  2. Federal Govt Jobs
    Federal Govt Jobs  • 5 years ago

    What if i putting tags like the keywords in the same article and how i use alt tags in the images ?

  3. Nourdin Ali
    Nourdin Ali  • 5 years ago

    What about putting the tag like the keyword in the same post ?
    Is it againest the seo rules?

    Keyword = Tag >>> in the same post?

  4. Nazim Uddin
    Nazim Uddin  • 5 years ago

    Is tagging in the post hamper for the site ranking? How much tag is suitable for the single post? is there any problem to use more than 5 tags in a single post? Please help me.

  5. Frank Laughlin
    Frank Laughlin  • 5 years ago

    I haven’t used tags yet, but I do have categories which leads to the question… When to create a new category versus a new tag? Perhaps this is covered in the site structure training which I haven’t completed yet.

  6. Mal Warwick
    Mal Warwick  • 5 years ago

    This is very confusing. When I enter my website as a visitor, I can’t find any tags. Where are they? Where do people actually see them?

    And where are these tag and category pages? I can’t find them, either. In fact, I’ve never heard of them.

    Please help!

    • Allan Cavanagh
      Allan Cavanagh  • 5 years ago

      Are you using WordPress Mal? You should see both category and tag options when composing a blog post on the right hand side. The category will usually appear over your featured image (can depend on your template) and the tags will appear in the bottom of your published post.
      I generally use 1-2 categories for broad description of what my post is about, and then tags more generously to reflect the content of the blog post. I might want to revise that practice in light of this post!

      • Mal Warwick
        Mal Warwick  • 5 years ago

        Yes, I’m using WordPfress. And, yes, I know all about the category and tag options on the right of each post. I always use them carefully. But that’s not what I’m talking about. I’m referring to something completely different.

        How, when I enter my site as a VISITOR, can I search for posts using tags? Categories, yes. I’ve moved those to the top line. But where are the tags found?

  7. Carole
    Carole  • 5 years ago

    Honestly, never thought about optimizing tags as long as I could add related posts in the article. But after reading this, I will definitely give it a try and see how it goes. Thanks for always helping us to the best in terms of SEO.

  8. Bruce Maples
    Bruce Maples  • 5 years ago

    I saw a post recently that recommended not using tags at all. Thoughts?

  9. newman
    newman  • 5 years ago

    is tagging really working and how many tags in 1000 words article we should have to add?

  10. Vipul Gupta
    Vipul Gupta  • 5 years ago

    Nice article and yes tags are meant to describe specific details of your posts. Think of these as your site’s index words. They are the micro-data that you can use to micro-categorize your content.

  11. Taposh Kapuria
    Taposh Kapuria  • 5 years ago

    I also use tag in my blog post. But, tag indexing is not a good idea.

    Anyways, keep up the epic content. Just watched your Youtube videos and I mentioned how great it was. Now, I just found something even greater than that which I didn’t think was possible. I’ll definitely have to create a post like this on my site because I know you’re going to get a ton of backlinks from it.

    I just wish this guide was around when I first started out, it would have saved me a lot of grief ;(.

    • Kees
      Kees  • 5 years ago

      Is that true? May I ask why do you think that Taposh? Isn’t tag indexing a good thing?

    • Nourdin Ali
      Nourdin Ali  • 5 years ago

      Can we use the same tag as the used keyword in the post?
      Is it conflicting the SEO rules?