Blog post planning

Maintaining a blog takes more than just writing a bunch of blog posts. You should develop a strategy and planning for your content (especially if you are writing with multiple authors). Also, you should interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give some practical tips on how to effortlessly plan your blog posts.

Blog post planning: create a plan!

If you are serious about blogging, you should make a plan for your content. If you have a personal blog, planning your content will be relatively easy. Planning becomes much harder if you are working with multiple authors writing about different topics, or invite guest bloggers. I’ll give you five important pointers that will help you to create a plan:

1. Create an editorial calendar

A plan starts with a calendar. You should create an editorial calendar in which you plot out all the posts that you (and your co-workers) are going to write. This could just be an excel sheet, but you could also use a plugin or service for this, for instance, Trello or MeisterTask.

2. Sit down and brainstorm

If you want to create an editorial calendar, you could start with a brainstorm. Invite all your blog authors and sit together. Ask everyone what their ideas are and which posts they would like to write in the near future. Make a list of these ideas and wishes, and then plot them out on a calendar. Make sure your authors finish their blogs a few days before the post date so you can proofread, edit if needed, and find or create accompanying illustrations or photos.

3. Use news & current events

When planning content, you should take a look at your calendar as well! Are there any major events coming up which are worth mentioning in your blog post? Or should you write some seasonal posts? Make sure to mix these ‘current-events posts’ with the other posts you have lined up.

4. Blog regularly

You should blog regularly. Giving exact numbers is hard. For a company blog, a daily post will be totally acceptable. For a personal blog, this will probably not be doable at all. Try to establish some frequency and stick to it. Your readers will appreciate a reliable schedule. Once you know you can commit to your chosen schedule, make sure to communicate it to your audience somehow, so they know what to expect.

5. Add variation

If you often write about similar topics, make sure to mix things up a little. Don’t write articles about nearly identical topics one after the other. Of course, you can still write blog series but try to vary between subjects as much as possible. You could also make variations in the form of your content. A video post for example spices things up!


If you take your blog serious, you should create a calendar. It’s a must-have if you are working with multiple authors. Creating an editorial calendar doesn’t have to be hard at all. Good luck!

Read more: SEO Copywriting: the complete guide »

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14 Responses to Blog post planning

  1. Rennie Bottali
    Rennie Bottali  • 3 years ago

    thanks for sharing the article with clear points.

  2. Shivang
    Shivang  • 3 years ago

    Thanks for your best tips.
    I am make deal and coupon blog now. Now, i know how to plan my post

  3. Nathan Payne
    Nathan Payne  • 3 years ago

    This is something I struggle with. I always intend to write at least one post every week.

    Running a seo company though means its the first things to get bumped off the to do list if anything comes up or something else needs a little more attention that week.

    That being said I have set aside two points this week to get one of my blog finished, so if one time slot is bumped then I have back up! haha!

  4. Bren Murphy
    Bren Murphy  • 3 years ago

    Regular blog updates are all about creating the habit and building it into your weekly workflow. A great tip I can share is writing multiple posts when you are feeling in the flow – this way you can drip feed a few scheduled posts each two weeks to maintain regularity. As always, article length is getting longer around 1000+ words, with around 8+ images, 2+ videos and plenty of edu and gov links.
    Good luck and write from the heart!

  5. Rahul Kumar
    Rahul Kumar  • 3 years ago

    Using variation is really important because readers start feeling bored by reading one type of article. I was not posting regularly, I’ll try to change my habit. I have learned many new things here. Thanks for sharing your knowledge.

  6. Srinivasa Chaitanya
    Srinivasa Chaitanya  • 3 years ago

    Creating a News Category in our Niche Blog is very good. We can post all the latest info related to our niche in that Category. Publishing new content will also increase our blog search visibility.

    • Maulik
      Maulik  • 3 years ago

      Yes Srinivasa you are current, The content will be king of the ranking.

  7. Luciferbui
    Luciferbui  • 3 years ago

    Thanks for your tips.
    I am make travel blog now and I need the plan to write it.
    For now it is not easy, you know why :)
    I want good content, but it is not easy
    But I will try, thanks

  8. Sukanta Das
    Sukanta Das  • 3 years ago

    Fantastic writing about planning of blogs! Blog posting is an important task for seo services & traffic generation.
    Thanks a lot!

  9. Akhil K A
    Akhil K A  • 3 years ago

    Scheduling post is not that much easy! Weekly 2 posts is good for good results?

  10. ekafay
    ekafay  • 3 years ago

    Thank you for this info I was greatly helped by the existence of this news,

  11. Ashik_Promo
    Ashik_Promo  • 3 years ago

    Yes i appreciate to blogging for creative a huge amount of targeted traffic .If you can discuss relevant topics about your site then you will better solution.

  12. Nicole Limberios
    Nicole Limberios  • 3 years ago

    Blogging is a great way to reach a vast amount of people. It can be used to help drive traffic towards your site, then help you to convert this traffic in to leads. It is also a way of building authority and showing how much you know about a particular topic/subject. It is important to create a calendar and schedule blogs – this means you will know when they are going out and be able to share them across your social sites too in order to attract as many readers as possible.

  13. JoAnne Funch
    JoAnne Funch  • 3 years ago

    Thanks Marieke van de Rakt for your article.

    I take a lot of tips from my readers and training session attendees. Their questions are very insightful for giving me new content ideas.

    In a vertical where many similar sites posts extensively and have dedicate staff or help, how does one compete with the frequency of blog posting?