Link building archives

Link building: what not to do?

2 November 2015 by Marieke van de Rakt - 18 Comments

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics. In this post, I’ll describe link building DON’TS: tactics you should most definitely NOT …

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link building don'ts

Link building from a holistic SEO perspective

19 October 2015 by Marieke van de Rakt - 16 Comments

At Yoast, we hardly write about link building. Of course, links from other sites are a really important ranking factor. We do know that ;-)! Link building done the wrong way can easily backfire though (see Joost’s recent post about Google Penguin), resulting in a ban from Google all together. Link building just isn’t easy. That …

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illustration of link building as part of holistic seo

Google Penguin explained

15 October 2015 by Joost de Valk - 9 Comments

One of the most painful Google updates that can hit a website is called Penguin. Google Penguin aims to remove sites from the search results that have been trying to game Google by buying or otherwise “unnaturally acquiring” links to their website. It does that by basically applying a negative value to specific links. So if you …

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Joost explains Google Penguin

Smart alternatives to dangerous link building strategies

Last December, we wrote about all the things that you should take in account when cleaning up bad backlinks. We asked Christoph at LinkResearchTools to check all of the information in there to make sure we were not missing anything. When going over that post, we felt that we should elaborate on the subject of link building on …

Read: "Smart alternatives to dangerous link building strategies"



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