Before you’re going to start building a website, we would advise you to draft up your SEO strategy first. A good SEO strategy touches quite some topics that you would need to think about before you can start building. But in reality, we see lots of site owners start looking for SEO once their website is already up and running. Luckily it’s never too late to join the party, and this complete beginner’s guide to SEO is here to get you up and running.
There’s a whole lot that you, as the owner of a website, could and actually should do to attract visitors to your site. One of these things is optimizing your website for search engines like Google, Bing, and Yandex. This is Search Engine Optimization. Because we have already written so much great content about the basics of SEO, the time has come to unite the best knowledge we have to offer in one beginner’s guide to SEO.
SEO and search in general
If you don’t want to spend money on advertising in search engines but do want to increase traffic to your website, then by now, you should realise SEO is the way to go. In the articles listed below, we have written everything you need to know about SEO and Search in general. So you will find out what Google does, what SEO is, how it affects the search result pages and our beliefs on practising good SEO.
- What does Google do?
- Just what is SEO?
- And what is search intent?
- What is local SEO?
- Common SEO mistakes
- Google search results page elements
- What is a snippet?
- Holistic SEO
- What are ranking signals?
- What is a search term?
Yoast SEO: the ultimate SEO plugin for WordPress
When you’ve come up with a holistic SEO strategy, you’re going to need the tools on your website that can help you achieve your goals. This is where Yoast SEO comes into play. We offer both free and premium solutions for you to work with. That’s why we’d like to explain what our plugin can do but also what you should do yourself.
User eXperience (UX)
User experience is an essential part of the puzzle. Just when you thought your website was finished, we tell you to have a good look at it again. But then take into account all the posts listed below. Most importantly, we advise you on what UX is and why it influences SEO. Without prior knowledge of UX, don’t you agree you would instead visit a website that loads quickly, is easy to navigate and looks trustworthy instead of one that takes ages to load and where you can’t find the menu?
- What is UX and why does it influence SEO?
- What is accessibility?
- Conversion, what is that?
- How site speed influences SEO
- How to check site speed
- What are user signals?
When creating a new website, site structure is one of those elements that you should start thinking about early on in the process. Although in a CMS like WordPress, you can easily make changes afterward; it’s good to define a good site structure at once. In the following articles listing in this beginner’s guide to SEO, we will guide you through the most important topics on the subject.
- Why is site structure important?
- What is a slug?
- And what are breadcrumbs?
- What’s the difference between tags and categories?
- What is internal linking?
Why do people visit your website? Because of your excellent content, of course! Through the next posts, you will learn all about writing and optimizing your content. But first things first, before you start writing, you should do some keyword research. Find out what your audience is searching for online and adapt your keyword strategy to your new-found knowledge. Only now, you can focus on what your audience wants to read and write content that answers all of their questions.
- How to use the readability analysis
- What is a keyword?
- How to write an SEO-friendly blog post?
- How to optimize a blog post?
- Who is your audience?
- All about image SEO?
- What are meta tags?
- Understand branding
- What is multilingual SEO?
Google uses links to find your website and its content. If you haven’t got links, it can be hard to get your site noticed by robots and your site might not get indexed as quickly. If your website is already indexed, you can link to your new content from a page that has already been indexed. This is what we call internal linking. If another website links to your website or the other way around, that is what we call external linking. Read all about it in the next posts and put this knowledge to use.
Google announced that by September 2020, it would make mobile-first indexing the default. Google will do this because just more people use the web on their mobile devices than on any other device. Your website must be responsive, meaning it displays correctly on mobile phones, tablets, and other handheld devices. In the following blog posts, we will tell you what you can do to optimize your website for mobile use.
While the Yoast SEO plugin handles a lot of the technical SEO details for you, these articles are definitely worth your while. If you don’t know whether your website lives up to the standards it should, as we describe in the linked articles below, you should contact your developer or website host to have your questions answered. If you’re wondering how to get your website to be one of those unique results on the search engine results page (SERP), the posts on structured data and rich snippets are a must-read!
- What is Technical SEO?
- What is HTTPS?
- And what is HTTP/2?
- What is a canonical URL?
- What is a content delivery network (CDN)?
- So what is a redirect?
- What is Googlebot?
- And what is crawlability?
- What is structured data?
By the time you are reading this part of the beginner’s guide to SEO, you probably already know what Google Analytics is. If not, no problem, we’ve got you covered. If you know the basics, we will elaborate on some practical information about using Google Analytics. Next to Analytics, there is Search Console. Everyone maintaining a website should be using Google Search Console. It gives a lot of insight into how your website performs and what you do to improve its performance.
- Tracking your SEO with Google Analytics
- Meet Google Search Console
Did you know your presence on social media also affects your SEO? Therefore our CEO Marieke van de Rakt wrote an excellent post on how to use social media. Find out how and why it could benefit your SEO strategy.
Collaboratively working on software while it’s source code is open for all to see, and improve! At Yoast, we just love open source. WordPress is open source and even our plugins our open source. We actively encourage people to help us improve our plugins. In return, we devote 5% of our developers’ hours to working on the WordPress core.
Ready to become a pro after reading this beginner’s guide to SEO?
If you’re reading this and read every article listed in this beginner’s guide to SEO, you may call yourself a newbie no more. Now you’ve come to a basic understanding of SEO; you probably have a massive to-do list for your website. Some of the things on your list should you let your developer or website host handle, but there’s so much you can start doing yourself to improve your website’s chances to rank in search results. If not, here’s an idea of what your to-do list might look like:
- Define a holistic SEO-strategy
- Install the Yoast SEO plugin on my website
- Check if my website’s accessibility is good
- Check my site speed and try to improve it
- Re-evaluate my site structure
- Implement breadcrumbs in my website
- Define a keyword strategy
- Do keyword research
- Optimize available content for SEO
- Write great content for appropriate keywords and keyphrases
- Try building links from other sites to yours
- Re-evaluate if your website is mobile-friendly
- Address your developer and website host to get your technical SEO up to par
- Use Yoast SEO Premium to speed up your work and get awesome features
- Try and get a rich snippet on the SERP
- Set up Google Search Console and work on its recommendations
- Work on your social media page(s)
- Last but not least: keep reading our blog for the latest tips and tricks
Here you have an extensive list that will keep you occupied for many hours. But we promise that it’s worth it! Some things might be quick wins, while others may seem ineffective. Please keep in mind everything you do will affect your chances to rank. After all, it should be part of your holistic SEO-strategy. Now, you’re ready for more in-depth SEO content, so why not check out our 16 Ultimate Guides to higher rankings?
Feel like you’re ready for the next step in becoming a SEO-professional?
Coming up next!
- Event October 20, 2021 Team Yoast is sponsoring Press for Word 2021, click through to see if we'll be there, who will be there and more! See where you can find us next »
- SEO webinar 19 October 2021 Register for our SEO news webinar in September 2021. Our SEO experts Jono and Joost will talk you through the latest Google and WordPress news. All Yoast SEO webinars »