Google Analytics archives

Why use segments in Google Analytics?

24 February 2017 by Annelieke van den Berg - 9 Comments

When talking with customers about Google Analytics, you often hear the same thing: “I’m not really using Google Analytics because I don’t know what I’m looking at. It’s just too much”. And that’s a pity because you can learn a whole lot about your website and your audience with Google Analytics’ data. So, is there …

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segments in google analytics

A new home for our Google Analytics plugins

14 April 2016 by Joost de Valk - 66 Comments

Today we’re announcing that our Analytics plugins are getting a new home on MonsterInsights.com. One of the “problems” of a quickly growing business is that you have to choose what to focus on. We’ve made that choice: we’ll focus on building best in class SEO products, from plugins to reviews, eBooks and training programs. We’re very …

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Google Analytis by Yoast becomes Monster Insights

WordPress & AMP: part II

8 March 2016 by Joost de Valk - 69 Comments

My previous post about AMP lead to a ton of questions and rightfully so. We’ve been testing, developing and working hard in general on understanding what needs to be done to get AMP working without too many errors. This post is an update on where we stand right now, introduces an updated Yoast SEO AMP Glue plugin with …

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AMP news: where are we now


Event tracking, bounce rate and affiliate marketing

17 October 2010 by Joost de Valk - 36 Comments

Apparently, the way event tracking tracking works in Analytics, and how it impacts bounce rate, is still not understood as widely as I expected it to be, and I’m not the only one to think that. So let me explain to you how bounce rate is influenced by (properly set up) event tracking, and how to …

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URLs, social media and campaign tracking

20 August 2010 by Joost de Valk - 17 Comments

Canonicalizing URLs is a very important  aspect of Search Engine Optimization but also of Social Media Marketing. This morning, when checking my feeds, I noticed an example that I thought could help you understand the what and the why of it. What I noticed was this: Smashing Magazine had put out one of their usually …

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