Anyone who has browsed through Google Analytics should have come across a whole lot of variables in the reporting stats. The reports consist of dimensions and metrics; Google Analytics calls these the building blocks of your reports. And if you want to create a custom report in Google Analytics or Google Data Studio, you have complete …Read: "What are dimensions and metrics in Google Analytics?"
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Recent Google Analytics articles
When browsing through the ‘Behavior’ section in Google Analytics, you’ll come across the term ‘pageviews’ a lot. And you might think that the more pageviews a page has, the better. But is that actually true? What’s a pageview exactly and can pageviews help you understand your site and audience better? Find out in this post! What …Read: "What are pageviews in Google Analytics?"
I remember my first time in Google Analytics. As a data lover, I enthusiastically clicked my way through the numerous tabs. Seeing terms like sessions, pageviews, users, bounce rate and so on. Being so enthusiastic, I didn’t really think about what these terms actually mean. And that’s pretty important, because without knowing what Google Analytics’ definition of the term …Read: "What are sessions in Google Analytics?"
If you want to measure the success of your content SEO strategy, you first need to establish what your goals are. What’s the purpose of your content SEO strategy? Do you want higher rankings? More traffic? In order to evaluate your Content SEO strategy, you should identify what success means to you! Once you’ve established …Read: "How to measure the success of your content SEO strategy?"
It’s Monday morning and you open up your Google Analytics stats. Then there it is, something you don’t wish to see at the beginning of the week: a sudden drop in traffic. And not just a small decline in traffic, no this is a significant drop. Panic strikes, time for action! First, take a couple of …Read: "How to analyze a sudden drop in traffic"
Picture this, you have an excellent website with nice pages and posts, but you have no clue how these pages perform. Sound familiar? How do you know if people like the posts you’re writing? Where do you find out if your pages convert visitors into newsletter subscribers or customers? The answer lies in the data …Read: "Analytics basics: Which posts and pages perform best"
If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. In our SEO basics-series, we’ll explain all these terms and concepts to you. In this post, I’ll go into user signals. What exactly are user signals? And what do user signals have to do with SEO? What do you need to know …Read: "What are user signals?"
You might’ve noticed some features in beta under the Audience tab. One of those beta features is Cohort Analysis. I started looking at this analysis because I was curious. As is often the case with Google Analytics, it wasn’t evident right away. So that’s why I thought I’d delve into it a bit more and try …Read: "What is Cohort Analysis in Google Analytics?"
Google Analytics offers many ways to customize the data you’re tracking. One of these ways to track visitors, exactly the way you want, is custom campaign tracking. In this post, I’ll explain what custom campaigns are and how you can use them. Custom campaigns Custom campaigns are best explained with an example. We use custom campaigns to …Read: "How to use custom campaigns"
One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very regular basis in a variety of projects. Some of these tools …Read: "Tools to improve your online marketing campaign"