User eXperience (UX) archives - Page 7 of 9

Recent User eXperience (UX) articles

Basic SEO training: clear call-to-action

17 November 2015 by Marieke van de Rakt - 3 Comments

Our Basic SEO training teaches you how to optimize a website in a holistic way. Holistic means that we won’t focus on one aspect, we consider all important aspects that can make your site awesome and rank well! That’s why we included a module on usability and conversion in the Basic SEO training. One topic we discuss is …

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SEO basics - Blogging


Product Page UX

7 October 2015 by Michiel Heijmans - 4 Comments

If you’ve done our Basic SEO training, you already realize that product page SEO isn’t just about optimizing your title and headings. Product page SEO is about making that product page as user-friendly as possible, making sure bounce rate is as low as possible and the page looks awesome in Google. It’s about product page UX …

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product page SEO and UX - beware of the panda and penguin

Multivariate testing: what it is and when to use it

5 August 2015 by Thijs de Valk - 3 Comments

We’ve written quite some posts on Conversion Rate Optimization and A/B testing on yoast.com in the last few years. However, we’ve never really touched the subject of multivariate testing. In this post I’ll explain what multivariate testing is, its pros and cons and when you should (and should not) be using it. What is multivariate testing? …

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multivariate testing


Optimizing your mobile content

Call it a hunch, but I probably don’t have to tell you that mobile traffic has quickly taken over desktop traffic. In this article, I’d like to talk about the practical side of optimizing your mobile content for devices with smaller screens, like mobile phones and e-readers, since this is an important part of mobile …

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Mobile content




Homepage optimization

14 October 2014 by Michiel Heijmans - 28 Comments

Homepage SEO does not exist. That was the statement in my post on homepage SEO. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google …

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homepage optimization