3 April 2017
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Michiel Heijmans
Internal search is the search option on your own website. It’s, for instance, the search widget in WordPress and the product search in WooCommerce. Make no mistake: if your website has over twenty pages, your website should most definitely have that internal search option. There are a number of best practices for that search option, and I’d like to …
Read: "Internal search: why and how"
28 March 2017
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Thijs de Valk
Two years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that it’s making you use a feature that has no value for SEO. A feature that is probably slowing down your site …
Read: "Sliders suck and should be banned from your website"
28 June 2016
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Michiel Heijmans
It’s a vastly overrated notion that a homepage should include all sections of your website and serve all kind of visitors. It needs one clear call-to-action. That call-to-action needs to be the main thing you want your visitor to do on that page, like buy your products or subscribe to your newsletter. Make sure that …
Read: "The CTA: Where do you want me to click?"
9 June 2016
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Michiel Heijmans
The key to converting a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. Through the years, we’ve often advised people …
Read: "7 ways to increase sales by creating trust"
2 June 2016
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Michiel Heijmans
The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. In this post, we’ll discuss the things you can improve, from the UX of your shopping cart to a thank you page. We’ll …
Read: "Checkout page UX"
12 April 2016
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Thijs de Valk
We optimize our checkout process continually. To do so, we keep track of our shopping cart abandonment. Why won’t people complete their purchase, even after they have already added your products to their shopping carts? That’s what we’ll discuss in this article. Some of the reasons for shopping cart abandonment are so obvious, that you would almost …
Read: "Shopping cart abandonment"