20 September 2017
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Michiel Heijmans
At Yoast, we see a lot of websites on a daily basis. One thing we often notice when looking at these websites is how poorly the website’s or page’s goal is communicated. A great and fast way to convey your goal is by using headlines and taglines. Here, we’ll show you how to use headlines and …
Read: "What are headlines and taglines, and how do you optimize them?"
13 September 2017
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Michiel Heijmans
In an ideal world, every single page of your website would be accessible from that one, site-wide website menu. But as you, as a web developer or website owner, undoubtedly know, the real world of websites is far from ideal. We struggle with multiple devices, fixed-width websites, themes that can hardly be changed without creating new …
Read: "Optimizing your website menu for your users and for SEO"
19 April 2017
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Michiel Heijmans
Internal search is a valuable asset for any informational website containing over 20 pages. That value is even higher when it comes to internal search for online shops. The faster a visitor gets to the desired product, the more likely he or she will buy it. Following my post on internal search for informational websites, I’d like to …
Read: "Internal search for online shops: an essential asset"