User eXperience (UX) archives - Page 6 of 9

It’s a vastly overrated notion that a homepage should include all sections of your website and serve all kind of visitors. It needs one clear call-to-action. That call-to-action needs to be the main thing you want your visitor to do on that page, like buy your products or subscribe to your newsletter. Make sure that …

More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on half your audience. In this post, I’ll go over the way we check mobile sites. After this post, you’ll be able to check your mobile website yourself on key elements and …

The key to converting a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. Through the years, we’ve often advised people …

The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. In this post, we’ll discuss the things you can improve, from the UX of your shopping cart to a thank you page. We’ll …

We optimize our checkout process continually. To do so, we keep track of our shopping cart abandonment. Why won’t people complete their purchase, even after they have already added your products to their shopping carts? That’s what we’ll discuss in this article. Some of the reasons for shopping cart abandonment are so obvious, that you would almost …

WordPress recently announced that “all new or updated code released into WordPress core and bundled themes must conform with the WCAG 2.0 guidelines at level AA.” This means WordPress will be making the product more accessible with every new update. Rian Rietveld’s article WordPress goes WCAG clearly reflects her enthusiasm about this step forward in terms of accessibility. It aligns …

Over the past years, we have reviewed more than 1,700 websites (!). In this article, I’d like to show you how our reviews helped website by highlighting some of the recommendations and how the follow-up on that resulted in increased traffic and sales. Bully Max is a very loyal customer of ours, that is using a …

Accessibility checks help you optimize your website. For every visitor. By thinking about accessibility, you are actually thinking about your design, the use of textual and multimedia content, and the structure of your website. The World Wide Web Consortium (W3C) has a list of accessibility checks for you. In this post, I will dive into …

Is your website ready for people with visual impairments? Have you ever tried to navigate your own site without a mouse? Just some of the questions I asked you in my article Accessibility matters. In Joost’s recent article on the Google Webmaster Guidelines update, he explains that these new guidelines also focus more on accessibility. …

I think half of the buttons that are used these days as the main call-to-action on a web page don’t invite me to click. You could and should test button design. But with all due respect, sometimes you don’t have to test to figure out what the best practice is. Button design has changed a …