User eXperience (UX) archives - Page 4 of 9

Recent User eXperience (UX) articles

Internal search for online shops: an essential asset

19 April 2017 by Michiel Heijmans - 2 Comments

Internal search is a valuable asset for any informational website containing over 20 pages. That value is even higher when it comes to internal search for online shops. The faster a visitor gets to the desired product, the more likely he or she will buy it. Following my post on internal search for informational websites, I’d like to …

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Internal Search webshops

Ask Yoast case study: SEO of a mom blog

SEO can be a rather complicated and abstract thing. What exactly do we mean by increasing keyword density? How do you start with improving the structure of a site? That’s why I’m going to write a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner …

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seo of an online shop


Page speed as a ranking factor: what you need to know

4 April 2017 by Edwin Toonen - 33 Comments

It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible. Don’t wait, do it now. I mean it. Work on your mobile SEO. For …

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How to improve your mobile site?

Internal search: why and how

Internal search is the search option on your own website. It’s, for instance, the search widget in WordPress and the product search in WooCommerce. Make no mistake: if your website has over twenty pages, your website should most definitely have that internal search option. There are a number of best practices for that search option, and I’d like to …

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Sliders suck and should be banned from your website

28 March 2017 by Michiel Heijmans - 40 Comments

Two years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that it’s making you use a feature that has no value for SEO. A feature that is probably slowing down your site …

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should i use sliders or carousels

Contact page examples: What makes a great contact page?

22 March 2017 by Michiel Heijmans - 10 Comments

In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming …

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great contact pages

Grow your business with ratings and reviews

10 November 2016 by Michiel Heijmans - 4 Comments

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. Increase chances of Google showing rich snippets of your site in the search results: learn how to add structured data …

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ratings and reviews


Turn your online customer into a brand ambassador

20 October 2016 by Michiel Heijmans - 6 Comments

Right after an online purchase by a customer, an important marketing opportunity arises. At that moment, someone chose to buy a product on your website. Seize that moment! In this article, we’ll go over a number of things you can do to turn these online customers into brand ambassadors. Promote us! It’s so easy to leverage that new …

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online customers - brand ambassadors