Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join …Read: "10 years of Yoast and SEO: Webinar recap"
User eXperience (UX) archives - Page 3 of 9
Recent User eXperience (UX) articles
A couple of weeks ago, Google announced Web Vitals — a new set of metrics to measure the speed and user experience of websites. Last week, Google announced that these metrics will make its way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. …Read: "Page experience: a new Google ranking factor"
We all want to increase our sales, lift engagement, and get the best possible result out of our website. That’s why it only seems right to give you a three-step rocket of SEO quick wins to kick-start your website. In this post, I will show you three things you can do right now to improve …Read: "3 SEO quick wins to implement right now"
It’s been years since the beginning of the age of the smartphone. With it came the era of native apps. Apps continue to play a massive role in our daily life, and many business owners have asked themselves multiple times: should we have an app? Of course, the only answer to that is — it …Read: "What is a progressive web app (PWA)? Why would you want one?"
Proper audience research is key in maintaining and growing your customer base. So, how do you go about doing this research and how do you make sure you ask your audience the right questions? We asked expert Els Aerts, partner at AGConsult, to walk us through the process and give us a few tips on …Read: "Audience research: pro tips to get started by Els Aerts"
You’ll probably have heard the term user journey a lot, but what is it exactly? And what does it have to do with SEO? The user journey consists of all the steps a user takes to reach their goal. In buying something, the user journey includes steps like reading reviews, checking prices, comparing shops etc. …Read: "What is the user journey in SEO?"
At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website, is the right use of …Read: "Testimonials: Increase your visitor’s trust"
If your business website’s goal is to get in touch with (potential) customers, you should avoid contact page mistakes. It’s detrimental to UX if your visitors end up struggling to contact you. And believe me, that’s not good for you either! Here, we’ll mention five contact pages mistakes you should definitely try to avoid. Before …Read: "Five annoying contact page mistakes"
When you want to make some considerable improvements to your website, what’s the best place to start? At Yoast, we feel that research is always one of the most important things to do. It’ll help you find out what needs work, why it needs work, and of course, what you have to do to make …Read: "An introduction to user research"
Engaging your audience is a very powerful tool to keep them on your site, but also not the easiest thing in the world. Especially when it comes to online. In this article, I’ll explore three areas to help you engage your online audience: knowledge gaps, memory overload, and creating a connection. I’ll also give lots …Read: "Engaging your online audience: 8 practical tips"