User eXperience (UX) archives - Page 3 of 9

Recent User eXperience (UX) articles

10 years of Yoast and SEO: Webinar recap

Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join …

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Yoast 10 years

Page experience: a new Google ranking factor

4 June 2020 | 58 Comments | Edwin Toonen

A couple of weeks ago, Google announced Web Vitals — a new set of metrics to measure the speed and user experience of websites. Last week, Google announced that these metrics will make its way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. …

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What is UX?

3 SEO quick wins to implement right now

18 May 2020 | 20 Comments | Michiel Heijmans

We all want to increase our sales, lift engagement, and get the best possible result out of our website. That’s why it only seems right to give you a three-step rocket of SEO quick wins to kick-start your website. In this post, I will show you three things you can do right now to improve …

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SEO quick wins

What is a progressive web app (PWA)? Why would you want one?

6 May 2020 | 7 Comments | Edwin Toonen

It’s been years since the beginning of the age of the smartphone. With it came the era of native apps. Apps continue to play a massive role in our daily life, and many business owners have asked themselves multiple times: should we have an app? Of course, the only answer to that is — it …

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Copywriting for mobile

Audience research: pro tips to get started by Els Aerts

Proper audience research is key in maintaining and growing your customer base. So, how do you go about doing this research and how do you make sure you ask your audience the right questions? We asked expert Els Aerts, partner at AGConsult, to walk us through the process and give us a few tips on …

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audience research


Testimonials: Increase your visitor’s trust

20 December 2019 | 4 Comments | Michiel Heijmans

At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website, is the right use of …

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ratings and reviews

Five annoying contact page mistakes

25 November 2019 | 50 Comments | Michiel Heijmans

If your business website’s goal is to get in touch with (potential) customers, you should avoid contact page mistakes. It’s detrimental to UX if your visitors end up struggling to contact you. And believe me, that’s not good for you either! Here, we’ll mention five contact pages mistakes you should definitely try to avoid. Before …

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contact page mistakes


Engaging your online audience: 8 practical tips

16 October 2019 | 18 Comments | Fleur Heesen

Engaging your audience is a very powerful tool to keep them on your site, but also not the easiest thing in the world. Especially when it comes to online. In this article, I’ll explore three areas to help you engage your online audience: knowledge gaps, memory overload, and creating a connection. I’ll also give lots …

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engage your online audience