Content writing

Good content writing is one of the three pillars of good Content SEO. The other two are doing good keyword research (to determine what you should write about) and creating a good site structure.

Our posts in this archive cover tips on how to write content that people will want to read and share and will rank well in the search engines.

Content writing

Must read articles about Content writing


Caroline’s Corner: How to make time for your blog when you have no time

13 August 2018 by Caroline Geven - 27 Comments

“I’ve decided I wanted to start a travel blog”. I received this text from a friend who was in Croatia and wanted to just inform me about this. What I heard: “Caroline, spring into action. Throw ALL your tips at her. Buy your favorite blog book and get it delivered to her through same day …

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Caroline's Corner




Content maintenance for SEO: research, merge & redirect

30 July 2018 by Joost de Valk - 24 Comments

As your site grows, you’ll have more and more posts. Some of these posts are going to be about a similar topic. Even if you’ve always categorized it well, your content might be competing with itself: you’re suffering from keyword cannibalization. At the same time, some of your articles might get out of date, and …

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Keyword cannibalization

Keyword cannibalization

Keyword cannibalization means that you have various blog posts or articles on your site that can rank for the same search query in Google. If you optimize posts or articles for similar search queries, they’re eating away each other’s chances to rank. Here, I’ll explain why keyword cannibalism is bad for your SEO, how you …

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Keyword cannibalization

How to optimize without spending all day optimizing

20 July 2018 by Caroline Geven - 30 Comments

My very first blog post here on Yoast.com was about why you should focus on SEO as a blogger. That post was one of the hardest posts I’ve ever written, as I was not focussing on SEO at all back then. I honestly didn’t want to spend time doing keyword research and research my audience. …

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Caroline's Corner

The ultimate guide to content SEO

Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s therefore crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. …

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UG content SEO

Keyword density in Yoast SEO: what you should know

Keyword density is the number of times your focus keyword occurs on a web page, compared to the total text of that page. If you write a post for your blog, you should have thought about what keyword you want to rank that post for. In our Yoast SEO plugin, that keyword is what we call …

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keyword density

Should I update or delete old content on my site?

Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. Think of it as spring cleaning. There are several ways to do this and this article helps you decide the best solution for your old content. Update old content that is still …

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Keep or delete old content


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