Content writing

Good content writing is one of the three pillars of good Content SEO. The other two are doing good keyword research (to determine what you should write about) and creating a good site structure.

Our posts in this archive cover tips on how to write content that people will want to read and share and will rank well in the search engines.

Must read articles about Content writing

Ask Yoast: WordPress themes and heading structure

8 December 2017 by Joost de Valk » - 4 Comments

Ask Yoast: Wordpress themes and heading structure

Headings play an important role in structuring text, whether it’s on paper or online. Since reading from a screen is already quite difficult, you should make sure you make proper use of headings. There’s a hierarchy in heading tags, with <h1> being the most important, and <h6> the least important. This will help both your »

Category: WordPress
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Readability ranks!

27 November 2017 by Marieke van de Rakt » - 26 Comments

Readability ranking factor

Does it pay off to write a text that is nice and easy to read? Will readable content lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast, we are strong believers in writing texts that are nice and easy to read. We’ve developed an entire tool to help people write »

Category: Content SEO
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The ultimate guide to content SEO

20 November 2017 by Marieke van de Rakt » - 29 Comments

ultimate guide content seo

Content SEO is a major aspect of an SEO strategy. Without content, it is impossible to rank your site in search engines. It is, therefore, crucial to write and structure quality content! This ultimate guide covers the most important topics for content SEO. What is Content SEO? Content SEO encompasses all the aspects that have »

Category: Content SEO
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Adapting your content SEO strategy

13 November 2017 by Marieke van de Rakt » - 11 Comments

improve your SEO strategy

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet »

Category: Content SEO
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Why you should actively avoid the passive voice

7 November 2017 by Jesse van de Hulsbeek » - 35 Comments

avoid the passive voice

Are you aware of the risks of overusing the passive voice in your writing? In the readability analysis in our Yoast SEO plugin, we recommend using the passive voice in a maximum of 10% of your sentences. But why? In this post, I will discuss a couple of key questions pertaining to the passive voice. »

Category: Content SEO
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How’s your English?

6 November 2017 by Marieke van de Rakt » - 8 Comments

Content analysis in the Yoast SEO plugin

Writing English can be hard, especially if it’s not your first language. But how important is it to use correct English? Does it even matter? In this post, I’ll explain why it’s so important to use correct language in your posts and articles. So: How’s your English? On a personal note Most of the writers here at »

Category: Content SEO
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How to create SEO-friendly copy in a foreign language

23 October 2017 by Marieke van de Rakt » - 25 Comments

Copywriting in a foreign language

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I’ll discuss three ways to create content in a foreign language. I’ll also share some useful tips on how to write in »

Category: Content SEO
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Orphaned content filter – new feature in Yoast SEO premium

10 October 2017 by Marieke van de Rakt » - 26 Comments

Find and fix your orphaned pages

If you want content to rank in Google, Google needs to know about the existence of that content. That means that you (or another site) should link to this content. Google will follow links and saves every post or page it finds through these links to in the index. So you’ll understand that it’s important »

Category: Content SEO
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Ask Yoast case study: SEO for a property inspector

29 September 2017 by Meike Hendriks » - 4 Comments

Ask Yoast Case study: SEO for a Real estate

In this new Ask Yoast case study we’ll focus on an Australian real estate company: Building Properties Inspections Melbourne. This company specializes in building and pest inspections and provides its customers with reports, containing all the details of those inspections. What kind of customer makes use of these services? You could think of people who »

Category: Content SEO
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SEO for non-profits

27 September 2017 by Marieke van de Rakt » - 2 Comments

Non-Profit SEO

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases »

Category: Content SEO
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