Content writing

Good content writing is one of the three pillars of good Content SEO. The other two are doing good keyword research (to determine what you should write about) and creating a good site structure.

Our posts in this archive cover tips on how to write content that people will want to read and share and will rank well in the search engines.

Must read articles about Content writing

Orphaned content filter – new feature in Yoast SEO premium

10 October 2017 by Marieke van de Rakt » - 25 Comments

Find and fix your orphaned pages

If you want content to rank in Google, Google needs to know about the existence of that content. That means that you (or another site) should link to this content. Google will follow links and saves every post or page it finds through these links to in the index. So you’ll understand that it’s important »

Category: Content SEO
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Ask Yoast case study: SEO for a property inspector

29 September 2017 by Meike Hendriks » - 4 Comments

Ask Yoast Case study: SEO for a Real estate

In this new Ask Yoast case study we’ll focus on an Australian real estate company: Building Properties Inspections Melbourne. This company specializes in building and pest inspections and provides its customers with reports, containing all the details of those inspections. What kind of customer makes use of these services? You could think of people who »

Category: Content SEO
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SEO for non-profits

27 September 2017 by Marieke van de Rakt » - 2 Comments

Non-Profit SEO

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases »

Category: Content SEO
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About headlines and taglines

20 September 2017 by Michiel Heijmans » - 1 Comment

About headlines and taglines

At Yoast, we see a lot of websites on a daily basis. One thing we often notice when looking at these websites is how poorly the website’s or page’s goal is communicated. A great and fast way to convey your goal is by using headlines and taglines. Here, we’ll show you how to use headlines and »

Category: User eXperience (UX)
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SEO copywriting for multilingual and multi-regional sites

19 September 2017 by Jesse van de Hulsbeek » - 2 Comments

keyword research for ecommerce

False friends are words that seem very similar but have a different meaning in different languages. Take the word sensible. It means reasonable in English but sensitive in French and Spanish. Sometimes, the same term can even refer to something completely different in two varieties of English. In this post, I will tell you why »

Category: Content SEO
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How to choose keywords that’ll attract traffic

18 September 2017 by Marieke van de Rakt » - 5 Comments

How to choose keywords that'll attract traffic

Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? How do you choose »

Category: Content SEO
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How to prepare for voice search

9 September 2017 by Edwin Toonen » - 1 Comment

Voice search

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Not a day goes by without news stories about search assistants like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana or Google’s – uh – nameless service. You might »

Category: Content SEO
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SEO basics: what are ranking signals?

4 September 2017 by Marieke van de Rakt » - 5 Comments

What are ranking signals

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The »

Category: SEO basics
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Copywriting for mobile

1 August 2017 by Marieke van de Rakt » - 15 Comments

Copywriting for mobile

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? Here, I’ll share some useful tips on how to write awesome texts »

Category: Content SEO
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Ask Yoast Case study: SEO for architects

13 July 2017 by Meike Hendriks » - 11 Comments

seo for architects