Content writing archives

SEO basics: How to optimize a blog post?

17 March 2017 by Marieke van de Rakt » - 28 Comments

how to optimize a blog post

Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? »

Categories: Content SEO, SEO basics
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Does readability rank?

does readability rank

Two weeks ago Google’s Gary Illyes tweeted that you should read your text out loud. If it doesn’t read nicely or sounds strange, it probably won’t rank either. Of course, a discussion followed. Some SEOs are reluctant to believe him, because in some cases keyword stuffing still seems to pay off. For relatively small languages »

Category: Content SEO
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SEO copywriting and writing for sales

16 February 2017 by Marieke van de Rakt » - 6 Comments

copywriting for seo and sales

Writing is hard. Writing for the search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, we want to write copy that’ll rank in the search engines AND convince people to either buy your stuff, contact you, subscribe to your »

Categories: Content SEO, eCommerce
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Ask Yoast: stop words in your focus keyword?

13 February 2017 by Joost de Valk » - 3 Comments

Ask Yoast stopwords in focus keywords

If you want people to easily find your website, you should start by picking the right focus keywords (the keyword or keyphrase you’d like to rank for). Sometimes it can be hard to decide which keywords to optimize for. Do you have to focus on a head or a long tail keyword? Do you have »

Category: Content SEO
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Is my website over-optimized?

9 February 2017 by Marieke van de Rakt » - 10 Comments

Website over-optimized

Optimizing sites for search engines is something we do every day. Of course, we practice what we preach! But, now and then, we encounter websites that have gone a little bit overboard in their optimization strategies. What is the difference between SEO and over-optimization? And, how do you recognize an over-optimized website? In this post, »

Category: Content SEO
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My post ranks, but I don’t get any traffic

7 February 2017 by Marieke van de Rakt » - 14 Comments

post ranks no traffic

You did everything you were supposed to do. You wrote an awesome blog post, and the post actually ranks high in the search engines. Perhaps you even made it rank in a number one position. And you’re quite proud of your performance. Your deception is huge when your number 1 post doesn’t attract any traffic to »

Category: Content SEO
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Meta description for search & social

2 February 2017 by Joost de Valk » - 6 Comments

How to create the right meta description

Meta description elements have many uses and can be constructed in several ways. First and foremost, a good meta description entices the user to click. It does that both by the fact that it contains enticing, well readable text and the keyword or keyphrase, as that becomes bold in the search results. Our view on that »

Categories: Content SEO, Technical SEO
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How to prepare for voice search

27 January 2017 by Edwin Toonen »

Voice search

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Not a day goes by without news stories about search assistants like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana or Google’s – uh – nameless service. You might »

Category: Content SEO
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SEO fact or fiction?

18 January 2017 by Marieke van de Rakt » - 7 Comments

SEO fact or fiction

SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the best result. We actually collaborate with Google in the development of our plugin. So, why does SEO have a questionable reputation? »

Category: Content SEO
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Know your customer

20 December 2016 by Michiel Heijmans » - 5 Comments

know your customer

Once in a while, every company needs to take a closer look at the state of its marketing. Are you still sending the right message to your customer? Do you still target the same customers? And, in what way did these customers change? In this article, we’ll address a number of things every website owner needs »

Categories: Content SEO, eCommerce
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