Content writing archives - Page 2 of 14

What are keyword synonyms?

15 June 2018 by Marieke van de Rakt

If you’re a Yoast SEO Premium user, you might have noticed that Premium now offers keyword synonyms. But we also have the multiple focus keyword functionality. So what exactly is the difference? And which of the two should you be using? In this post, I’ll explain what keyword synonyms are and what the difference is …

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Keyword synonyms

Caroline’s Corner: My blog planning habits

13 June 2018 by Caroline Geven - 12 Comments

If there’s one thing I’m known for among my colleagues, it’s for my obsession with notebooks and planners. I have not one, but a total of three planners in my bag. Three, ladies and gentlemen. Is this insane? Yes, it is. Is it too much? No, you can never have too many planners. And oh …

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Caroline's Corner

Using Gutenberg as an editor: does it make my life easier?

Being part of the blog team at Yoast I spend much time writing, correcting and editing content in the editor. Of course, I’ve heard about Gutenberg (it’s quite the thing here at Yoast) and glanced over it, but I didn’t take the time to do much with it myself. When the Gut Guys asked me …

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gutenberg and copy writing

Ask Yoast: Using heading tags in interview-based content

1 June 2018 by Joost de Valk - 15 Comments

If you know a specialist or influencer in your niche, interviewing them and writing an article about it for your site can be a great idea. It’ll give your readers a different perspective, and it offers a nice change from regular blog posts. At Yoast, we have a tag for interviews, and we enjoy the chance …

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Meta descriptions are going to be shorter again

Your meta descriptions need to be shorter. I know, just a few months ago, we told you that your meta descriptions could be longer. Now we’re saying that they should be shorter. I understand the confusion. But Google changed its mind. And whenever Google changes its mind about something, we need to adjust accordingly. It’s …

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How to use Yoast SEO to create an awesome meta description



Caroline’s Corner: How to use Pinterest to grow – my experiences

A little over a month ago I started looking at my Pinterest profile more seriously in regards to my blog. I didn’t use Pinterest for my blog yet and never even thought of pinning my blog posts to Pinterest. I used the website to keep my wishlist up to date and had tons of hidden …

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Caroline's Corner

We researched longer meta descriptions: here are our findings

23 April 2018 by Michelle Foolen - 51 Comments

A few months ago Google changed the length of the meta description from 160 to 320 characters. This caused quite a buzz in the SEO community and a lot of people wanted to know whether they should change their own crafted meta descriptions. In the meantime, we already changed the length of the meta description …

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should i write longer meta descriptions



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