Content writing archives

Meta description for search & social

2 February 2017 by Joost de Valk » - 6 Comments

How to create the right meta description

Meta description elements have many uses and can be constructed in several ways. First and foremost, a good meta description entices the user to click. It does that both by the fact that it contains enticing, well readable text and the keyword or keyphrase, as that becomes bold in the search results. Our view on that »

Categories: Content SEO, Technical SEO
Tag:

How to prepare for voice search

27 January 2017 by Edwin Toonen »

Voice search

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Not a day goes by without news stories about search assistants like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana or Google’s – uh – nameless service. You might »

Category: Content SEO
Tags: ,

SEO fact or fiction?

18 January 2017 by Marieke van de Rakt » - 7 Comments

SEO fact or fiction

SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the best result. We actually collaborate with Google in the development of our plugin. So, why does SEO have a questionable reputation? »

Category: Content SEO
Tags: ,

Know your customer

20 December 2016 by Michiel Heijmans » - 5 Comments

know your customer

Once in a while, every company needs to take a closer look at the state of its marketing. Are you still sending the right message to your customer? Do you still target the same customers? And, in what way did these customers change? In this article, we’ll address a number of things every website owner needs »

Categories: Content SEO, eCommerce
Tags: , ,

SEO basics: What is content marketing?

19 December 2016 by Marieke van de Rakt » - 8 Comments

what is content marketing

Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of »

Categories: Content SEO, SEO basics
Tags: ,

Why you should NOT write clickbait headlines

15 December 2016 by Marieke van de Rakt » - 4 Comments

clickbait headlines don't work

You’d like your post to rank and your headlines to be clicked on. That’s how you generate traffic from the organic search results. After your headlines have generated those clicks, you’d want your customers to stay on our site and read your posts (and eventually decide to buy your stuff). That’s why writing clickbait headlines are not »

Category: Content SEO
Tag:

Ask Yoast: importance of using excerpts

9 November 2016 by Joost de Valk » - 8 Comments

Ask Yoast AMP for small business owners

Should you blog about Justin Bieber?

7 November 2016 by Marieke van de Rakt » - 8 Comments

blog about justin bieber

You want to rank on the words that are used a lot in the search engines, right? Justin Bieber is a term that is used very, very often. So, should we all start writing about Justin Bieber then? The answer of course is: (please) no. In this post, I explain why blogging about Justin Bieber – »

Category: Content SEO
Tags: , , ,

How to write a high-quality and SEO-friendly blog post

1 November 2016 by Marieke van de Rakt » - 9 Comments

High quality blogpost

Writing blog posts that are both nice and easy to read as well as SEO-friendly can be daunting. For some people, SEO-friendly content and high-quality content even seem contradictory. In this post, I’ll explain the three important steps you need to take to write excellent and SEO-friendly content. Holistic SEO At Yoast, we do not »

Category: Content SEO
Tags: ,

Use Yoast SEO to make your content findable

25 October 2016 by Marieke van de Rakt » - 5 Comments

findable content

If you want to write awesome and SEO-friendly content, you should write findable content. Findability has to do with maximizing the likelihood your content will be picked up by the search engines. In this post, I’ll explain how the Yoast SEO plugin will help you to make your posts findable. What is findable content? Search Engine »

Category: Content SEO
Tag: