Content writing archives

SEO for a new website: the very first things to do

seo for a new website - first things to do

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. »

Categories: Content SEO, Technical SEO
Tags: , ,

SEO basics: How to use headings on your site

how to use headings

Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. This means headings are essential to help people figure out whether they want to read a »

Category: Content SEO
Tags: ,

Ask Yoast case study: SEO of a photographer’s site

13 June 2017 by Meike Hendriks » - 15 Comments

Ask Yoast Case study

Writing about SEO is easier than implementing best practices on a website yourself. Every site is different and every type of site presents its own challenge. We know that, and that’s why we started our Yoast Case studies, in which we scrutinize an existing site and give the owner practical advice on how to optimize it. In this third case study: »

Categories: Content SEO, User eXperience (UX)
Tags: , , ,

Blogging: the ultimate guide

How to blog - ultimate guide to blogging

How to start writing a blog post?

how to start writing a blog post

It can be really hard to come up with a topic for a blog post. When you finally found the perfect subject, you probably want to start writing immediately. But to write that perfect blog post, you should take some time to prepare it properly. Today, I’ll give some tips on how to begin your writing »

Category: Content SEO
Tags: , ,

Cornerstone analysis to help you create your best articles

cornerstone content

Cornerstone articles should be the best and most complete articles on your website. That means that you should make an effort to make this article as awesome as possible. Raise your normal standards and write extraordinary cornerstones. To help you create excellent cornerstone articles, we developed a special cornerstone analysis.  Why do you need a separate analysis? »

Category: Content SEO
Tags: ,

How to start a blog

How to start a blog

If you’re thinking about starting a blog, the most important thing I have to say to you is: go for it! Start your blog! Just do it! Blogging is a great SEO strategy, it’s a wonderful marketing tool and blogging is lots of fun! A new blog will allow you to make smart and strategic choices. »

Categories: Content SEO, SEO basics, WordPress
Tags: , ,

Meta keywords: why we don’t use them

17 May 2017 by Joost de Valk » - 32 Comments

meta keywords tag - don't use it

You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? Yet we still see site owners using meta keywords on their websites and, according to Google Trends, people are still searching for meta keywords, although there seem to be fewer queries than 5 years »

Categories: Content SEO, Technical SEO
Tags: ,

Ask Yoast: Word order of your focus keyword

15 May 2017 by Joost de Valk » - 4 Comments

Ask Yoast: multiple extensions of a domain

If you’re using Yoast SEO to optimize your posts and pages, it’ll ask you to fill in a focus keyword field. This is the search term you want your content to rank for. Deciding on a focus keyword can be challenging. For example, if you want to optimize your content for a long tail keyword – consisting of »

Category: Content SEO
Tags: , ,

Which articles are my cornerstone content?

cornerstone content

Cornerstone articles are the most important articles on your website – the pages or posts you want to rank highest in the search engines. Cornerstone articles are usually explainers; relatively long articles combining insights from different blog posts. Even if your website has been around for a long time, you may never have thought about »

Category: Content SEO
Tags: , ,