We’ve all been lured into clicking on unsatisfying search results before. At first glance, it looks promising. But if you can’t see what you’re looking for when you get there, you’ll probably just leave again. *Boing* — there goes the bounce rate! The fact is, just making content and getting it into the search results […]Read: "Make satisfying content by managing users’ expectations"
Hi there. My name is Camille and I work as a content specialist at Yoast. I'm part of the Search team and my main focus is writing useful content for our SEO blog. Content that will help you on your SEO adventure, regardless of where you are!
My love for content started at a young age when I discovered books. Novels, fantasy series, classics, biographies, and the occasional comic book. They all create their own little world you can dive into whenever you feel like it. But our world has lots of stories to tell as well. That’s why, after a few years of working in online marketing, I decided to focus on content marketing.
I have a Bachelor’s degree in Communication & Multimedia Design and a Master’s degree in Media & Influence. Besides my interest in media, I also enjoy being outdoors. Taking long walks, swimming, or going to a music festival with friends to wind down and recharge my batteries. I live in the lovely town of Elst with my fiancé Nico, our son Sam and our cat Nami.
By SEO for boring products, we mean SEO for products that are really hard to write exciting content for. Products that need a thousand words to describe all tiny details and small print, but are, in the end, just car insurances, paper clips or emergency exit signs. We’ve all had times when we just could not […]Read: "How to do SEO for boring products"
When you started your business, what were the first steps you took to establish yourself in the market? You probably thought of a name and created a logo to go with it. Who knows, maybe you also created a few social accounts to introduce your business to potential customers right away. But like most businesses, […]Read: "Our first-time configuration helps Google understand your site!"
One of the ways to draw more potential customers to your online store is by using SEO. And believe us when we say that there’s a lot you can do yourself when it comes to SEO. But getting started and spending enough time on it is tricky when you’re running a business. That’s why it […]Read: "How the right Shopify SEO tools can boost your traffic"
You’ve just set up your new online store on Shopify. Or maybe you’ve already been on Shopify for a while. Regardless of how new your Shopify store is, you probably want to attract some more people to your website. A great way to draw people in is by creating content that they’re searching for online. […]Read: "How to add a blog to your Shopify store"
Food blogs are among the most popular type of websites you can find on the internet. Food is an essential part of our lives, so naturally, we want to talk about it. And what better way to share your passion than to blog about it! With the number of food blogs rising, it’s not easy […]Read: "SEO for food bloggers: how to rank your food blog"
The homepage of your website serves many different purposes. It’s the page where you welcome people to your website, where you want to highlight your most important stuff, and from where users can navigate to your other pages. That’s why it’s important to spend enough time optimizing your homepage. But should you also optimize your […]Read: "Homepage SEO: Does it exist?"
If your online shop is hosted on Shopify, you’ll know that it helps you easily manage your online shop and make sure it looks good. However, picking a fresh design is not the only thing you need to think of when it comes to your pages. Sure, it helps when people are impressed by the […]Read: "How to build exceptional product pages in Shopify"
We often encounter sites with category and tag structures that are completely unmanaged. Even large news sites can suffer from overusage of tags and categories. Tags and categories are both examples of a taxonomy system. When used correctly, a good taxonomy system can boost your site’s SEO. The opposite is also true: when used wrong, […]Read: "Taxonomy SEO: How to optimize your categories and tags"
Today, we’re launching Yoast SEO 17.9. In this release, we have an awesome new feature to share with you. We’ve partnered up with SEO tool Wincher to bring you keyphrase performance tracking. This new feature will allow you to get a better understanding of how your posts are ranking over time. Let’s find out more […]Read: "Yoast SEO 17.9: Track the performance of your keyphrases with Wincher"