With over 450 million active users every month, Pinterest is a platform you don’t want to ignore as an online shop owner. According to the platform, 89% of its users use Pinterest to decide what they should buy next. So whether you’re a small business or sell worldwide, Pinterest is worth investing your time in. […]Read: "How to promote your products and earn money on Pinterest"
Hi there. My name is Camille and I work as a content specialist at Yoast. I'm part of the Search team and my main focus is writing useful content for our SEO blog. Content that will help you on your SEO adventure, regardless of where you are!
My love for content started at a young age when I discovered books. Novels, fantasy series, classics, biographies, and the occasional comic book. They all create their own little world you can dive into whenever you feel like it. But our world has lots of stories to tell as well. That’s why, after a few years of working in online marketing, I decided to focus on content marketing.
I have a Bachelor’s degree in Communication & Multimedia Design and a Master’s degree in Media & Influence. Besides my interest in media, I also enjoy being outdoors. Taking long walks, swimming, or going to a music festival with friends to wind down and recharge my batteries. I live in the lovely town of Elst with my fiancé Nico, our son Sam and our cat Nami.
If you have ever used a search engine like Google, you’ll know that there is loads of content out there. On pretty much any topic that you can imagine. This is great for search engines, as they can show relevant results for any term people type. However, it requires some effort to find out which […]Read: "The E in E-A-T: What is expertise? And how to show it?"
Do you have old posts and pages that need some new life breathed into them? It’s worth taking the time to update your content. Not only is it better for user experience, fresh and up-to-date content is good for your SEO too. Follow the 10 steps below to update your content and make it even […]Read: "How to update your content in 10 steps (and make it better)"
Accessibility matters. And making sure that your website is accessible for everyone shouldn’t be an afterthought. It plays a big part in the usability of your website and that’s why Google is also focusing more on how accessible your content is. Fortunately, awareness is growing and platforms such as WordPress offer lots of possibilities to […]Read: "How to improve the accessibility of your website"
Google has made changes to the way they show page titles in the organic search results and the SEO community is up in arms. But that’s not all that happened this month. There was lots of SEO news in August 2021 and as usual, our resident experts Joost and Jono discussed all of it in […]Read: "SEO news in August 2021: Google’s new title tag update, a new button on Twitter and more"
Yesterday, there was another release of WordPress and once again it’s packed with lots of cool features. This release is a big step in the direction of full site editing. It brings us new possibilities to easily change up our pages, spice up our images, and other improvements to our favorite open source platform. Let’s […]Read: "WordPress 5.8: Paving the way to Full Site Editing"
Since July 2021, a whopping 42% of all websites are hosted on WordPress. And this number is only growing larger. Honestly, it’s not hard to pinpoint why WordPress is so popular. It’s one of the most user-friendly content management systems out there. Anyone can use WordPress to create a website that fits their needs without […]Read: "Learn how to use WordPress without touching any code"
On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your text needs to be easy to follow and it needs to satisfy your users’ needs. This, in turn, will help your rankings. However, we rarely talk about how Google and other search engines read and […]Read: "How does Google understand text?"
You’ve probably heard it a dozen times before, but social media needs to be part of your online strategy. Whether you have a website, personal blog or webshop, social media allows you to reach and connect with your audience. To get new people into contact with you and to stay top of mind with your […]Read: "10 examples of social media posts to get inspired"
This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model and the next step in understanding online content. But meeting (their) MUM wasn’t all. There was lots of SEO news in May 2021 and our […]Read: "SEO news in May 2021: Google introduces a new language model"