Google algorithm archives - Page 3 of 5

Recent Google algorithm articles

It’s not Panda, not Penguin, it’s… Brands!

15 January 2016 | 8 Comments | Joost de Valk

This week we had quite a bit of news. But…. I’ve written about it all, already. So I’m gonna be a lazy guy and point you straight at the three posts I wrote this week on Google changes: The week started with us not knowing much yet, but it’s good to read this to get an idea …

Read: "It’s not Panda, not Penguin, it’s… Brands!"
Joost's SEO recap

Google core algorithm update: brand terms

14 January 2016 | 23 Comments | Joost de Valk

Over the weekend we saw an incredibly big shuffle in Google search results. I wrote about it earlier this week, as we were researching what happened. I’ll be honest: we’re still researching. But let me update you on what we know and don’t know about this Google core algorithm update. What we know We know …

Read: "Google core algorithm update: brand terms"
Core_algorithm_Google_

Google Panda part of Google’s core algorithm

14 January 2016 | 7 Comments | Joost de Valk

Panda has become a part of Google’s core algorithm. This post discusses what that means for SEOs and webmasters. Amidst (or actually slightly before) all the kerfuffle about the changes to Google’s core algorithm this week, Jennifer Slegg posted a huge article about Google Panda, that’s really worth a look. It was vetted by people on Google’s webmaster team, and …

Read: "Google Panda part of Google’s core algorithm"
Google Panda became a part of Google's Core algorithm

Google update: Real time Penguin? Or something else?

11 January 2016 | 28 Comments | Joost de Valk

We’re currently seeing one of the biggest and most dramatic changes in Google rankings we’ve seen in the last few years. At first we were guessing it’s the promised real time Google Penguin roll out, but all the reports seem to say that it’s multi-faceted and not really tied purely to links, so we’re not 100% sure. …

Read: "Google update: Real time Penguin? Or something else?"
Link building what not to do

Yoast Vlog: Google Hummingbird explained

6 January 2016 | 4 Comments | Joost de Valk

In August 2013 Google rolled out the Hummingbird update. Unlike most other updates this wasn’t just a change to the algorithm; it was more like a replacement óf the algorithm. Why this big change? It’s closely related to Google’s vision of the ‘perfect search engine’, that Larry Page once described as “understands exactly what you …

Read: "Yoast Vlog: Google Hummingbird explained"

Yoast Vlog: Mobilegeddon

15 December 2015 | Joost de Valk

On April 22, 2015 “Mobilegeddon” took place. This update to Google’s search algorithm would favor mobile-friendly sites over other sites. So, when searching from a mobile device, sites optimized for mobile would rank higher. Developers and SEOs named it Mobilegeddon, because they thought it would really disrupt the mobile SEO landscape. But did it? In this video I explain what …

Read: "Yoast Vlog: Mobilegeddon"
Copywriting for mobile

What happened to my rankings!?

9 December 2015 | 10 Comments | Michiel Heijmans

One of the most asked questions in our site reviews is “What happened to my rankings!?”. Although we have the possibility of using all kinds of great tools to analyze your website, this question remains one of the toughest ones to answer. Google isn’t always clear about why some sites rank better than others. In this article, …

Read: "What happened to my rankings!?"
seo tools

Should you use stop words in your focus keywords?

7 December 2015 | Marieke van de Rakt

Google usually filters out stop words, like ‘a’, ‘the’, ‘of’ and ‘for’, from search queries, and this is why the Yoast SEO plugin used to advise you not to use stop words in your focus keyword (and choose a focus keyword that doesn’t use stop words instead). But that changed in Yoast SEO 3.1, so stop words …

Read: "Should you use stop words in your focus keywords?"
Readability ranking factor