Branding archives

Recent Branding articles

What is content marketing?

22 December 2020 | 5 Comments Marieke van de Rakt

Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should definitely be part of your strategy. But nowadays, it’s also crucial for branding. Sharing valuable information is a great way to attract an audience and show them that you’re an expert in what …

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What is content marketing?

Instagram for your business: a guide to getting started

Last month, Instagram celebrated its 10th birthday. During this decade, it has grown from a ‘Facebook for teenagers’ to an established social media platform used all over the world. And no, these users are not just teenagers anymore. Instagram is a great platform to come into contact and strengthen your relationship with your audience. In …

Read: "Instagram for your business: a guide to getting started"
Instagram for your business: a guide to getting started

SEO tips for non-profit organizations

6 October 2020 | 4 Comments Marieke van de Rakt

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases …

Read: "SEO tips for non-profit organizations"
SEO tips for non-profit organizations

Low-budget branding tips for small businesses

15 September 2020 | 15 Comments Edwin Toonen

Over the years, we’ve written quite a few articles about branding. Branding is about getting people to relate to your company and products. It’s also about making your brand synonymous with a product or service. This can be a lengthy and hard project. It can potentially cost you all of your revenue. No wonder branding is …

Read: "Low-budget branding tips for small businesses"
Low-budget branding tips for small businesses

Positioning your store in the online market

10 August 2020 | 7 Comments Michiel Heijmans

Successful positioning adds value to your store and gives you a head start on the competition. Positioning is the art of standing out, distinguishing your business from others in the mind of your audience. You can stand out with high product quality, great service, low prices, or dedicated care for the environment. But it’s important to communicate this position to your target group, …

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Positioning your store in the online market

Audience research: pro tips to get started by Els Aerts

15 April 2020 | 2 Comments Willemien Hallebeek

Proper audience research is key in maintaining and growing your customer base. So, how do you go about doing this research and how do you make sure you ask your audience the right questions? We asked expert Els Aerts, partner at AGConsult, to walk us through the process and give us a few tips on …

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Audience research: pro tips to get started by Els Aerts



Favicons and your online brand: Make sure you stand out!

20 September 2019 | 13 Comments Michiel Heijmans

Favicons are those little icons you see in your browser tabs. When you have lots of open tabs in your browser it helps you recognize and find the page you were looking for. They are important for your branding, even more so, because Google recently decided to add them to the mobile search results. So, …

Read: "Favicons and your online brand: Make sure you stand out!"
Favicons and your online brand: Make sure you stand out!

How to change your favicon in WordPress: a step-by-step guide

12 September 2019 | 18 Comments Joost de Valk

Have you seen that icon in the search results in front of your website’s URL? It’s been visible for a while now in Google’s mobile results. And, as we speak, it’s rolling out for desktop search results too. So, no excuses, your site needs a good favicon. Luckily, setting a favicon in WordPress is very …

Read: "How to change your favicon in WordPress: a step-by-step guide"
How to change your favicon in WordPress: a step-by-step guide