Ecommerce SEO archives

Recent Ecommerce SEO articles


SEO news in April 2021: More time for your Core Web Vitals

A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and a whole new editing experience in WordPress. Our SEO experts Joost de Valk and Jono Alderson discussed the latest SEO news in April 2021 in our monthly webinar. If you’ve missed it, or simply want …

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SEO news in April 2021: More time for your Core Web Vitals

Rich results for products with Schema.org structured data

29 March 2021 | 4 Comments Edwin Toonen

You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich results or rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the …

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Rich results for products with Schema.org structured data

Easier online shopping with ecommerce filters for products

8 March 2021 | 2 Comments Edwin Toonen

Online shops rarely sell just a few products. If your shop has a few hundred or a thousand articles, it might help if you offer your customers a filtering option. You must do whatever you can to help your customer get to the desired product as soon as possible. Ecommerce filters can help you solve …

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Easier online shopping with ecommerce filters for products

How to perfect the category page of your online store

1 February 2021 | 10 Comments Edwin Toonen

The one page that often seems to be forgotten in the optimization of ecommerce sites is the product category page. We see this very often: category pages just don’t get the love they deserve. That’s a lot of missed opportunities, because many people arrive from the SERPs on these specific pages. In this article, we’d …

Read: "How to perfect the category page of your online store"
How to perfect the category page of your online store

Optimize product images for your online store

23 December 2020 | 6 Comments Thijs de Valk

Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. In this post, we’ll go over a number of things you need to consider when …

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Optimize product images for your online store

How to turn your online customer into a brand ambassador

22 September 2020 | 4 Comments Michiel Heijmans

Right after a customer does an online purchase on your site, an important marketing opportunity arises. At that moment, someone chose to buy a product from your business, linking them to your brand. So make sure to seize that moment! In this article, we’ll go over a number of things you can do to turn these online …

Read: "How to turn your online customer into a brand ambassador"
How to turn your online customer into a brand ambassador

Low-budget branding tips for small businesses

15 September 2020 | 15 Comments Edwin Toonen

Over the years, we’ve written quite a few articles about branding. Branding is about getting people to relate to your company and products. It’s also about making your brand synonymous with a product or service. This can be a lengthy and hard project. It can potentially cost you all of your revenue. No wonder branding is …

Read: "Low-budget branding tips for small businesses"
Low-budget branding tips for small businesses

Positioning your store in the online market

10 August 2020 | 7 Comments Michiel Heijmans

Successful positioning adds value to your store and gives you a head start on the competition. Positioning is the art of standing out, distinguishing your business from others in the mind of your audience. You can stand out with high product quality, great service, low prices, or dedicated care for the environment. But it’s important to communicate this position to your target group, …

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Positioning your store in the online market

SEO copywriting and writing for sales

11 May 2020 | 14 Comments Marieke van de Rakt

Writing is hard. Writing for search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, you want to write copy that ranks in the search engines AND convinces people to buy your stuff, contact you, subscribe to your newsletter or …

Read: "SEO copywriting and writing for sales"
SEO copywriting and writing for sales