My very first blog post here on Yoast.com was about why you should focus on SEO as a blogger. That post was one of the hardest posts I’ve ever written, as I was not focussing on SEO at all back then. I honestly didn’t want to spend time doing keyword research and research my audience. …Read: "How to optimize without spending all day optimizing"
Site Structure archives - Page 4 of 6
Recent Site Structure articles
A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page. A much better approach than serving them an annoying, user experience breaking 404 message. Redirects …Read: "6 questions about redirects for SEO"
Internal linking should be one of the key focus points in your SEO strategy. It’s my favorite aspect of SEO because it’s so very actionable. The Yoast SEO Premium plugin helps you set up a great internal linking structure very easily. So let me explain the importance of a great internal linking structure. Learn how …Read: "The context of internal links"
Finding the right structure for your site can be difficult, but it’s an important thing to figure out for your SEO. It’ll not only guide your visitors to the content they’re looking for, but also help the search engines understand what content on your site is most important. Dividing your content into groups, using categories …Read: "Reusing category name as tag in different taxonomy"
We regularly receive questions about category pages and similar pages. It seems some of you are unsure of how to properly implement these. And sure, it’s good to think about this, as pages like category or tag pages can be thin content, if you do nothing to improve them. But you can also use these …Read: "Noindexing tags, categories and paginated content on a foodblog"
If you write a lot about events on your site, odds are that the content on your site changes rapidly. Whether it’s food events, concerts, antique fairs, you name it, it’s a lot of work to maintain a site that lists all the fun events in a certain category and area. With new events being …Read: "Keep or delete and redirect event pages?"
Tags and categories help us structure our content. You can often find these in the visual metadata at for instance blog posts, or in a list of clickable links in the sidebar of a website. Tags are sometimes represented as a tag cloud, although most websites refrain from using that element these days. There is …Read: "What is the difference between tags and categories?"
Anchor text is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good anchor text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone clicking on your link, and …Read: "What is anchor text?"
The article you are about to read is probably one of the easiest posts I have written in a long time, as its subject is right there next to the edit screen in WordPress: the internal linking tool, which is a part of Yoast SEO Premium. I have only written three lines right now, but …Read: "Yoast SEO: How to use the internal linking tool"
If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet …Read: "Adapting your content SEO strategy"