Site Structure archives

Ask Yoast case study: SEO of a mom blog

SEO can be a rather complicated and abstract thing. What exactly do we mean by increasing keyword density? How do you start with improving the structure of a site? That’s why I’m going to write a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner …

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seo of an online shop

Ask Yoast: Too many links in navigation menu?

31 March 2017 by Joost de Valk - 3 Comments

Doing your internal linking well has quite a few SEO benefits. Connecting related posts with each other lets Google know that you’ve created content on various aspects of a certain topic. This can make you a stronger candidate to rank for that topic. But, can internal links also be detrimental to your site? Is it possible to create too many internal links, …

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WordPress archive pages: the tutorial

3 March 2017 by Jimmy Comack - 9 Comments

Once your website starts growing and you continue writing blog posts, you’ll eventually end up with archive pages. These archive pages can be based on taxonomies, categories, custom post types and even dates. WordPress has built-in support for these archive pages, however there are some small drawbacks. In this post, I’ll explain to you how …

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category and tag pages

My bullets are green, but my post doesn’t rank?!

25 January 2017 by Marieke van de Rakt - 11 Comments

The Yoast SEO plugin helps you to easily optimize the text of your post. This could definitely result in higher rankings. But unfortunately, green bullets do not magically put you on top of the search results. In this post, I’ll discuss a number of possible reasons why a post doesn’t rank, even though the text has …

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green bullet no ranking

Yoast internal linking: the making of

19 January 2017 by Irene Strikkers - 3 Comments

A few weeks ago, we added Yoast internal linking to Yoast SEO Premium for English. We released the same feature for German earlier this week. In this post, I’ll explain how the earlier released Insights laid the groundwork for this feature, how we compose the list of linking suggestions, and why Yoast internal linking is currently only available for a limited …

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internal linking tool

The sense and nonsense of XML sitemaps

17 January 2017 by Michiel Heijmans - 2 Comments

Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily …

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xml sitemaps do you need them

Why you should use Yoast internal linking

14 December 2016 by Marieke van de Rakt - 6 Comments

Yesterday we released our new internal linking tool in Yoast SEO Premium. The internal linking tool will help you to link to related content. It will find related posts for you, and it will become much easier to link from your post to these related articles. Using our tool systematically will help you improve the structure …

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use the yoast internal linking tool

Why is site structure important?

8 December 2016 by Marieke van de Rakt - 7 Comments

Structuring your site is a crucial element of SEO. If you want to generate more traffic to your website, you should create a structure for your site that makes sense to Google and your site’s visitors. In this post, I’ll explain why site structure is such an important aspect of SEO. Structure shows importance to Google …

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site structure for SEO

Archive SEO: archive by topic, not by date

6 December 2016 by Joost de Valk - 1 Comment

A common practice for many blogs is to use date-based archives for their archive pages. These long lists of links, sorted by month and year, group posts that were made during that period. Although this initially might make sense, it can have an adverse impact on your archive pages’ SEO. Your archives could be an …

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category and tag pages

We’ve created the fastest related posts ever

5 December 2016 by Omar Reiss - 32 Comments

When we say “related posts for WordPress“, we say “bad performance”. Without using an external service like ElasticSearch, it’s practically impossible to have related posts work fast in WordPress. That’s why we’ve always stayed away from including any related posts plugin on our site. It’s also the reason we haven’t tried to come up with a solution ourselves before. In the …

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