Site Structure archives


Archive SEO: archive by topic, not by date

6 December 2016 by Joost de Valk » - 1 Comment

category seo

A common practice for many blogs is to use date-based archives for their archive pages. These long lists of links, sorted by month and year, group posts that were made during that period. Although this initially might make sense, it can have an adverse impact on your archive pages’ SEO. Your archives could be an »

Category: Technical SEO
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We’ve created the fastest related posts ever

5 December 2016 by Omar Reiss » - 32 Comments

Related posts

When we say “related posts for WordPress“, we say “bad performance”. Without using an external service like ElasticSearch, it’s practically impossible to have related posts work fast in WordPress. That’s why we’ve always stayed away from including any related posts plugin on our site. It’s also the reason we haven’t tried to come up with a solution ourselves before. In the »

Categories: Content SEO, WordPress
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How to change your WordPress permalink structure

17 November 2016 by Joost de Valk » - 22 Comments

In the past we frequently recommend people change their permalink structure. In this post, we’ll explain why you should consider changing your permalink structure and how to go about it. Why change your WordPress permalink structure? A common thing we see in permalink structures are the usage of dates. For websites that post content that »

Category: WordPress
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Ask Yoast: How to get most out of cornerstone content

24 October 2016 by Joost de Valk » - 2 Comments

Ask Yoast stopwords in focus keywords

You did it! You’ve written that awesome post that’s designated to be one of the cornerstone articles of your site. And now what? How can you show Google that it is one of the most important articles on your site? This is an issue a lot of our site review customers struggle with. The answer is quite »

Category: Content SEO
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Related posts need to make sense, not just be there

14 October 2016 by Michiel Heijmans » - 10 Comments

Related posts

Related posts are a way to keep a visitor on your website. People use related posts to reduce the number of visitors that leave your website after reading an article. A related posts section is the glue that binds posts together. Does that mean you have to install a plugin that takes care of this for »

Category: Content SEO
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Ask Yoast: Include taxonomies in XML sitemap?

30 September 2016 by Joost de Valk » - 1 Comment

Ask Yoast AMP for small business owners

Your tag and category pages could be very important pages on your site. If you’re using these pages in the right way, they can boost your site’s SEO. You might wonder if you should also include these taxonomy pages in your XML sitemap. In this Ask Yoast we explain whether you should, and why! Our support team received the following question »

Category: Content SEO
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Tagging posts properly for users and SEO

14 September 2016 by Joost de Valk » - 7 Comments

Tags for a post can be hard to choose: in this post I’ll explain why they’re important and how to choose them. One of the hardest things as your site becomes bigger is creating and maintaining a site structure that actually makes sense. Tags and categories can help create that structure, allowing people to easily »

Category: Content SEO
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Landing pages and why they matter

26 July 2016 by Michiel Heijmans » - 29 Comments

how to create great landing pages

Landing pages are a very important part of your business. You see, if you optimize your landing page, you can be increasing both your traffic and your conversion rate. Obviously, you should tailor that landing page to your preferred audience, but there are a number of things that go for all landing pages. In this »

Category: User eXperience (UX)
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Crafting the perfect shop category page

6 July 2016 by Michiel Heijmans » - 4 Comments

Crafting the perfect shop category page

The one page that often seems to be forgotten in the optimization of eCommerce sites is the shop category page. We see this in our website reviews almost every week. In this article, I’d like to break down the elements of a perfect category page. The shop category page: just a regular page The shop category »

Category: eCommerce
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The site structure of a growing blog

12 November 2015 by Marieke van de Rakt »

Managing the structure a growing blog

It is never easy to set up a new blog. It can take quite some time to get picked up by the search engines. Nevertheless, as your blog starts to grow, you’ll probably face new SEO problems. In the upcoming weeks, I’ll discuss some of the difficulties you might encounter as your blog really starts to grow. »

Categories: Content SEO, WordPress
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