SEO Basics archives - Page 5 of 7

Recent SEO Basics articles


SEO Basics: What is keyword research?

16 April 2018 | 23 Comments | Michiel Heijmans

If you have a business nowadays, your website might just have become your lifeline. There’s no time to waste: Let’s get started with SEO and improve your rankings in Google. Keyword research is an essential first step. Here, you’ll find what it is and which factors you should take into account. What is keyword research? …

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What is keyword research?


What is the difference between tags and categories?

4 April 2018 | 28 Comments | Michiel Heijmans

Tags and categories help us structure our content. You can often find these in the visual metadata at for instance blog posts, or in a list of clickable links in the sidebar of a website. Tags are sometimes represented as a tag cloud, although most websites refrain from using that element these days. There is …

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SEO basics: difference tags and categories

What is a keyword?

15 March 2018 | 18 Comments | Annelieke van den Berg

When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, this is crucial if you’d like your page to rank. But it’s also important to understand what the basic principle of a keyword is. And that’s the thing I’ll explain here. What is a …

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What is a keyword?


Elements of the Google Search Engine Results Page

26 February 2018 | 20 Comments | Marieke van de Rakt

Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. Still, the page can look rather different depending on what you’re searching for. And, which of those results are paid for and which are not – the organic ones? In …

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elements of the search results pages of google

What is off-page SEO?

25 January 2018 | 29 Comments | Edwin Toonen

Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your …

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What is off page SEO?