Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your …Read: "What is off-page SEO?"
SEO Basics archives - Page 5 of 7
Recent SEO Basics articles
You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t forget working on it if you want to rank high in Google. On top of …Read: "What is UX (and why bother)?"
SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff or to attract more regular visitors. A nice tactic to get more traffic to your site is optimizing your content for words people use. …Read: "What is search intent?"
Some SEO questions are awkward. You want to know the answer to them, but you feel pretty stupid for just having the thought about it in your mind. If you ask your next-door SEO neighbor, you’re afraid he or she will laugh. You’re embarrassed. You’re afraid to ask that specific question. But still, there is …Read: "5 SEO questions you were afraid to ask"
Whenever I think of Googlebot, I see a cute, smart Wall-E like robot speeding off on a quest to find and index knowledge in all corners of yet unknown worlds. It’s always slightly disappointing to be reminded that Googlebot is ‘only’ a computer program written by Google that crawls the web and adds pages to …Read: "What is Googlebot?"
First things first. Conversion isn’t SEO. Conversion is an end of the customer’s journey on your website. It’s not the end, as that customer could come back and start a new part of the journey. Conversion can be improved by good SEO, that much is true if you: target the right keywords, provide the right site structure, …Read: "What is conversion?"
HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open or is there another type of icon or …Read: "What is HTTPS?"
If you want content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) should link to this content. Google follows these links, and saves every post or page it finds through links to in the index. So, you’ll understand that it’s important you …Read: "What is orphaned content?"
If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. In our SEO basics-series, we’ll explain all these terms and concepts to you. In this post, I’ll go into user signals. What exactly are user signals? And what do user signals have to do with SEO? What do you need to know …Read: "What are user signals?"
Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The …Read: "What are ranking signals?"