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Recent SEO Basics articles

What is orphaned content?

If you want content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) should link to this content. Google follows these links, and saves every post or page it finds through links to in the index. So, you’ll understand that it’s important you …

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What are ranking signals?

4 September 2017 | 5 Comments | Marieke van de Rakt

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The …

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SEO basics: what are ranking signals?





Planning your website like your holiday

Planning your website is much like planning your holiday. If you rush into things, your hotel might be crappy, the surroundings without anything to do, and you might even pay way too much for it. Here, I’ll explain the process of planning a (new) website from scratch. And make that process clear by highlighting similarities …

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SEO basics - planning like holiday


Ask Yoast: Is it worth my time creating profiles on online directories?

These days there are a lot of online directories and other platforms where you can create a business profile. The idea is that backlinks to your site from your directory profiles will benefit your SEO. But is it really worth investing your time and money in online directories? Find out in this edition of Ask …

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