SEO basics archives

Recent SEO basics articles

What is site structure and why is it important?

14 December 2022 | 12 Comments Marieke van de Rakt

Site structure is a vital aspect of your SEO strategy. Why? Because the structure of your website shows Google which pages of your site are most important. This means you can influence which content will rank highest in the search engines with your site’s structure. And good news: You can start improving your site structure …

Read: "What is site structure and why is it important?"
What is site structure and why is it important?



What’s technical SEO? 8 technical aspects everyone should know

25 August 2022 Edwin Toonen

In this post, we’ll go into the basics of technical SEO. Now, discussing the basics of technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high-ranking site and a site that doesn’t rank at all. Technical SEO isn’t …

Read: "What’s technical SEO? 8 technical aspects everyone should know"
What’s technical SEO? 8 technical aspects everyone should know

What is WordPress?

3 August 2022 Edwin Toonen

WordPress is a CMS, which stands for Content Management System. Starting as a blog platform, it’s now widely used to build websites of all sorts and types. The platform’s popularity is mainly attributed to the fact that it’s free, but certainly also to its ease of use, ease of extension, and search engine-friendly code. Here, …

Read: "What is WordPress?"
What is WordPress?

What is cornerstone content?

15 February 2022 | 2 Comments Marieke van de Rakt

This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …

Read: "What is cornerstone content?"
What is cornerstone content?


SEO certification: How can you get it and why should you?

24 November 2021 | 2 Comments Fleur Heesen

Once you finish a Yoast SEO Academy training course, you get a shiny certificate of completion and a badge you can embed on your site or share on social media. This way, you can let everyone know about your newly acquired SEO expertise. Awesome! But how useful is an SEO certification, really? Does it make …

Read: "SEO certification: How can you get it and why should you?"
SEO certification: How can you get it and why should you?

What is a keyword?

15 September 2021 Willemien Hallebeek

When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, this is crucial if you’d like your page to rank. But it’s also important to understand what the basic principle of a keyword is. And that’s the thing I’ll explain here. I’ll also share …

Read: "What is a keyword?"
What is a keyword?