SEO basics archives

Recent SEO basics articles

What are sponsored, nofollow and ugc links, and why use them?

24 June 2020 | 32 Comments Willemien Hallebeek

Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell them a particular is sponsored, or added to your page by a …

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What are sponsored, nofollow and ugc links, and why use them?



What is a permalink?

15 January 2020 Edwin Toonen

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. It could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the domain …

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What is a permalink?

What is the difference between a keyword and a keyphrase?

27 March 2019 | 7 Comments Iris Guelen

You’ve probably heard that keyword research is an essential first step in optimizing your website. But what exactly is a keyword? And what is the difference between a keyword and a keyphrase? In this SEO basics post, we’ll explain the difference between the two. What is a keyword? A (focus) keyword is a word that …

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What is the difference between a keyword and a keyphrase?

What is Google Search Console?

23 January 2019 | 16 Comments Jono Alderson

Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly? It’s a communication channel Search Console accounts …

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What is Google Search Console?

What are long-tail keywords?

13 December 2018 | 7 Comments Willemien Hallebeek

“If you want your posts to rank, you should write about long-tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long-tail keywords? And why should you write about them? Here, we’ll explain what long-tail keywords are and how they can help you rank. Including examples! What are long-tail keywords? …

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What are long-tail keywords?


What is a search term?

21 November 2018 | 2 Comments Willemien Hallebeek

You likely type dozens of queries into your favorite search engine every day. But have you ever realized the significance of all these searches? Figuring out what people are looking for on the internet is one of the key points of SEO. So, what should you know about the starting point of each online search, …

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What is a search term?