SEO Basics archives - Page 6 of 7

Recent SEO Basics articles


What is Googlebot?

21 November 2017 | 14 Comments | Edwin Toonen

Whenever I think of Googlebot, I see a cute, smart Wall-E like robot speeding off on a quest to find and index knowledge in all corners of yet unknown worlds. It’s always slightly disappointing to be reminded that Googlebot is ‘only’ a computer program written by Google that crawls the web and adds pages to …

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SEO basics: what is Googlebot?


What is HTTPS?

17 October 2017 | Edwin Toonen

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open, or is there another type of icon or …

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SEO basics: what is HTTPS?


What are ranking signals?

4 September 2017 | 5 Comments | Marieke van de Rakt

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The …

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SEO basics: what are ranking signals?



How to use social media?

Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, …

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how to use social media