SEO basics archives

Recent SEO basics articles

How to use social media to reach your audience

10 February 2023 | 4 Comments Sam Alderson

Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) are using platforms like TikTok and Instagram instead of Google. This means your site’s popularity on social media ties into your SEO more than ever! But which social media should you focus on? With …

Read: "How to use social media to reach your audience"
How to use social media to reach your audience


What is a snippet?

31 January 2023 Edwin Toonen

The snippet is a single search result in a set of search results and generally consists of a title, a URL, and a description of the page. The content of a snippet matches parts of the search query, and you’ll see your keyword highlighted in the snippet description. Search engines often use pieces of your …

Read: "What is a snippet?"
What is a snippet?


How to use Google Search Console: a beginner’s guide

15 December 2022 Meike Hendriks

Do you have a website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data from your website. You probably have heard of Google Analytics and Google …

Read: "How to use Google Search Console: a beginner’s guide"
How to use Google Search Console: a beginner’s guide

What is site structure and why is it important?

14 December 2022 | 12 Comments Marieke van de Rakt

Site structure is a vital aspect of your SEO strategy. Why? Because the structure of your website shows Google which pages of your site are most important. This means you can influence which content will rank highest in the search engines with your site’s structure. And good news: You can start improving your site structure …

Read: "What is site structure and why is it important?"
What is site structure and why is it important?



What’s technical SEO? 8 technical aspects everyone should know

25 August 2022 Edwin Toonen

In this post, we’ll go into the basics of technical SEO. Now, discussing the basics of technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high-ranking site and a site that doesn’t rank at all. Technical SEO isn’t …

Read: "What’s technical SEO? 8 technical aspects everyone should know"
What’s technical SEO? 8 technical aspects everyone should know

What is cornerstone content?

15 February 2022 | 2 Comments Marieke van de Rakt

This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …

Read: "What is cornerstone content?"
What is cornerstone content?