Link building is an essential aspect of SEO. You can write the perfect post, but if search engines can’t follow at least one link to it, it will most likely spend its days forever waiting in vain for visitors to admire its outstanding content. For Google to find your post, it needs links from other …Read: "What is link building?"
SEO Basics archives - Page 3 of 7
Recent SEO Basics articles
At the moment, everything happens online. So, perhaps, you’ve decided to quickly set up a website for your business or organization. Or, you’ve decided to revive your existing website. When looking for tips you keep encountering this term “SEO”. What does it stand for? Here, we’ll explain what it means and how to approach it …Read: "What is search engine optimization (SEO)?"
You’ve probably heard that doing keyword research is an essential, first step in optimizing your website properly. But how about these keywords: can they only be single words or can they also be longer multi-word keyphrases? And what exactly is the difference between the two? In this SEO basics post, we’ll explain the difference between …Read: "What is the difference between a keyword and a keyphrase?"
To get traffic, you need people willing to visit your site. To get them to visit your site, you need to know what they are looking for, which words they use and what type of content would fit their intent best. In short, you need a keyword strategy. In this SEO Basics article, we’ll take …Read: "What is a keyword strategy?"
Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly? It’s a communication channel Search Console accounts …Read: "What is Google Search Console?"
“If you want your posts to rank, you should write about long-tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long-tail keywords? And why should you write about them? Here, we’ll explain what long-tail keywords are and how they can help you rank. Including examples! What are long-tail keywords? …Read: "What are long-tail keywords?"
Before Google can rank your content, it needs to discover it, be permitted and able to evaluate it, and index it. If any of these processes go wrong, you might find that your pages don’t show up in the search results. Most of the time, you can rely on Google to correctly index your content, all by itself. …Read: "Why doesn’t Google index my content properly?"
Not sure why you’re not ranking #1 for your focus keywords in Google? You might just be making one of the mistakes a lot of site owners make. Here at Yoast we’ve seen and reviewed a great deal of websites. Many sites, from the small local businesses to the big corporate ones, are making similar …Read: "The 6 most common SEO mistakes and how to avoid them"
You likely type dozens of queries into your favorite search engine every day. But have you ever realized the significance of all these searches? Figuring out what people are looking for on the internet is one of the key points of SEO. So, what should you know about the starting point of each online search, …Read: "What is a search term?"
Users expect websites to be fast. As the world becomes increasingly mobile, and as consumers expect services to be on-demand and seamlessly delivered, having a poor site speed can seriously impact your SEO. Google understands that the time it takes for a page to load is a key part of the overall user experience. Waiting for …Read: "How site speed influences SEO"