SEO Basics archives - Page 3 of 5

Recent SEO Basics articles


Elements of the Google Search Engine Results Page

26 February 2018 by Marieke van de Rakt - 20 Comments

Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. Still, the page can look rather different depending on what you’re searching for. And, which of those results are paid for and which are not – the organic ones? In …

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elements of the search results pages of google


What is off-page SEO?

25 January 2018 by Edwin Toonen - 29 Comments

Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your …

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What is off page SEO?




What is Googlebot?

21 November 2017 by Edwin Toonen - 14 Comments

Whenever I think of Googlebot, I see a cute, smart Wall-E like robot speeding off on a quest to find and index knowledge in all corners of yet unknown worlds. It’s always slightly disappointing to be reminded that Googlebot is ‘only’ a computer program written by Google that crawls the web and adds pages to …

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SEO basics: what is Googlebot?

What is conversion?

16 November 2017 by Michiel Heijmans - 5 Comments

First things first. Conversion isn’t SEO. Conversion is an end of the customer’s journey on your website. It’s not the end, as that customer could come back and start a new part of the journey. Conversion can be improved by good SEO, that much is true if you: target the right keywords, provide the right site structure, …

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SEO basics: what is conversion?

What is HTTPS?

17 October 2017 by Edwin Toonen - 52 Comments

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open or is there another type of icon or …

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SEO basics: what is HTTPS?