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What is HTTPS? »

Secure your site with an HTTPS connection. But what is HTTPS? In this Basics SEO post, you'll discover what HTTPS is and what influence it has on SEO.


Recent HTTPS articles


Ask Yoast: Lower rankings without HTTPS?

20 October 2017 by - 20 Comments

Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. Well, both your visitors and Google most likely agree! In 2014 already, Google announced that HTTPS would become a ranking …

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What is HTTPS?

17 October 2017 by - 52 Comments

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open or is there another type of icon or …

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SEO basics: what is HTTPS?

Moving your website to HTTPS / SSL: tips and tricks

12 July 2017 by - 26 Comments

In 2014, we decided to switch over to the (now) commonly-used HTTPS protocol to encrypt sensitive data that’s being sent across our website. This post describes some useful tips based on our own experiences that might come in handy if you’re considering switching.  A little backstory Back in 2014 HTTPS became a hot-topic after the …

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moving your website to HTTPS

Performance optimization in an HTTP/2 world

22 December 2016 by - 28 Comments

A revolution is currently going on in the underpinnings of the web. HTTP, the protocol your browser uses to connect to your site, has a new version: HTTP/2. This is not something that should concern the average user, but for web developers, it changes how we do performance optimization entirely. In this short article, I want to …

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HTTP/2

Let’s disambiguate!

18 December 2015 by - 3 Comments

This week we had a few interesting things happening, from a potential update to some new features and an important change in Google Suggest. Let’s dive in! Google adds disambiguation to Suggest In a very interesting move this week, Google added disambiguation results to their suggest box, basically forcing you to choose for a specific topic …

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Joost's weekly SEO Recap



Antitrust ranking factors

18 September 2015 by - 3 Comments

I write this knowing that next week I’ll be in Munich with many friends of the SEO industry for SEOktoberfest, a conference unlike any other. We’ll talk shop with some of the best and brightest minds in our industry and to say I’m excited is an extreme understatement. Google loses antitrust case in Russia These headlines …

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Joost's Weekly SEO Recap

Google & HTTPS, Bing no longer nice

19 June 2015 by - 24 Comments

An interesting week this one, including an update that seems to have quite a bit of impact. There are also some nice new features in Google Trends, possible labels for slow loading sites and some more annoying news about Bing and keywords. A Google update It wasn’t Panda, it wasn’t Penguin, though both are still “to come”, but …

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Joost's weekly SEO recap