What is HTTPS? »

Secure your site with an HTTPS connection. But what is HTTPS? In this Basics SEO post, you'll discover what HTTPS is and what influence it has on SEO.

Recent HTTPS articles

Ask Yoast: Lower rankings without HTTPS?

20 October 2017 | 20 Comments | Joost de Valk

Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. Well, both your visitors and Google most likely agree! In 2014 already, Google announced that HTTPS would become a ranking …

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What is HTTPS?

17 October 2017 | 52 Comments | Edwin Toonen

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open or is there another type of icon or …

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SEO basics: what is HTTPS?

Moving your website to HTTPS / SSL: tips and tricks

12 July 2017 | 26 Comments | Jimmy Comack

In 2014, we decided to switch over to the (now) commonly-used HTTPS protocol to encrypt sensitive data that’s being sent across our website. This post describes some useful tips based on our own experiences that might come in handy if you’re considering switching.  A little backstory Back in 2014 HTTPS became a hot-topic after the …

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moving your website to HTTPS

Redirecting your site to non-www and HTTPS

7 March 2017 | Joost de Valk

Let’s say you own the website After a while, you decide you don’t want to keep the www. You want your visitors to go to the non-www version of your domain instead. What’s more, to follow security best practices, you’ve decided to switch from HTTP to HTTPS. That’s a big move, and it may be a bit …

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Performance optimization in an HTTP/2 world

22 December 2016 | 28 Comments | Joost de Valk

A revolution is currently going on in the underpinnings of the web. HTTP, the protocol your browser uses to connect to your site, has a new version: HTTP/2. This is not something that should concern the average user, but for web developers, it changes how we do performance optimization entirely. In this short article, I want to …

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Let’s disambiguate!

18 December 2015 | 3 Comments | Joost de Valk

This week we had a few interesting things happening, from a potential update to some new features and an important change in Google Suggest. Let’s dive in! Google adds disambiguation to Suggest In a very interesting move this week, Google added disambiguation results to their suggest box, basically forcing you to choose for a specific topic …

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