Analytics

Whether it’s Google Analytics, getClicky, Mint or something else, we’re always playing with web analytics tools. We even wrote a series on Google Search Console and social media analytics.

Check out this category to learn from our findings and troubles using those tools!


Must read articles about Analytics

Google Search Console and structured data

22 June 2017 by Edwin Toonen » - 8 Comments

google analytics dashboards

Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in the Google search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool features of Search Console is the structured data analyses found »

Category: Analytics
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Google Tag Manager: an introduction

Google Tag Manager

Perhaps you’ve heard about it: Google Tag Manager. Google introduced this tool 5 years ago, a tool that would make marketers less dependent on developers and that would, therefore, speed up your marketing process. Google Tag Manager has evolved over the years becoming a more complete and easy to use tool. Here I want to »

Categories: Analytics, Technical SEO
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Google Analytics custom dimensions

google analytics custom dimensions

Custom Dimensions is a very powerful ‘tool’ within Google Analytics which will give you a lot of extra tracking power. However, the fact that it’s powerful also means that it can be hard to understand or know what you can do with it exactly. What are custom dimensions and how you can use and find them »

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Perfecting your goals in Google Analytics

There are quite a few tracking features in Google Analytics for which you have to do a bit more than just implement the UA-code on your pages. One of those features is the ‘goal’. The goal is a feature in which you can track one of the following things: how many people reach a designated »

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How to create and use dashboards in Google Analytics

google analytics dashboards

Google Analytics is a powerful tool. However, it does take quite some time to get used to it, which is why many people are missing out on a lot of functionalities. They simply don’t know some options exists. So today, I’ll explain a feature that I find very useful: Google Analytics dashboards. Here, you’ll read what they »

Category: Analytics
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Tracking your SEO with Google Analytics: a how-to

tracking your SEO with Google Analytics

At Yoast, we’re known for giving you numerous tips to improve your site’s SEO. However, how do you know whether those tips are actually working for you? There are a number of tools out there that can help you track your SEO, but most of them will cost you money. And, in the end, it’s obviously just »

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Social buttons: How to add and track them on your site

23 March 2017 by Jimmy Comack » - 4 Comments

social media buttons website

To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post we’ll explain how we’ve done this at Yoast and will give you some pointers on how »

Categories: Analytics, Social Media
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Understanding bounce rate in Google Analytics

bounce rate in google analytics

“I came, I puked, I left” is a very famous definition of the bounce rate by Avinash Kaushik. But what does it mean exactly? When does a visitor bounce? Is it purely a visitor that hits the back button or is there more to it? And what can you tell by looking at the bounce »

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Why use segments in Google Analytics?

24 February 2017 by Annelieke van den Berg » - 9 Comments

segments in google analytics

When talking with customers about Google Analytics, you often hear the same thing: “I’m not really using Google Analytics because I don’t know what I’m looking at. It’s just too much”. And that’s a pity because you can learn a whole lot about your website and your audience with Google Analytics’ data. So, is there »

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Google Search Console: Search Appearance

22 November 2016 by Michiel Heijmans » - 8 Comments

webmaster tools bing

There are a lot of ways to check how your website’s doing these days. The most common one people use is probably Google Analytics. Google Analytics is definitely a great tool for monitoring your site. However, since the ‘not provided’ development, it’s become pretty hard to monitor your SEO efforts. And unfortunately, most tools that »

Categories: Analytics, Technical SEO
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