Whether it’s Google Analytics, getClicky, Mint or something else, we’re always playing with web analytics tools. We even wrote a series on Google Search Console and social media analytics.

Check out this category to learn from our findings and troubles using those tools!

Must read articles about Analytics

Ask Yoast: why connect GSC with Yoast SEO?

19 September 2016 by Joost de Valk » - 1 Comment

Ask Yoast reference numbers in URLs

If you use our Yoast SEO plugin you’ve got the opportunity to connect it to Google Search Console (GSC). With GSC you can monitor the SEO health of your site, while Yoast SEO helps you to optimize your site. Connecting the two, so they can work together, will allow you to be more efficient when maintaining your site. »

Categories: Analytics, Technical SEO
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Insights in Instagram analytics

21 July 2016 by Michiel Heijmans » - 6 Comments

Insight Instagram Analytics

Instagram isn’t yet the traffic source Facebook is. But Instagram is growing rapidly. Just last month, the milestone of 500 million users was reached. It makes you wonder whether or not to incorporate Instagram into your default marketing mix, right? Therefore, it would be nice to have Instagram analytics. In 2015, 33% of US teens »

Categories: Analytics, Social Media

A new home for our Google Analytics plugins

14 April 2016 by Joost de Valk » - 66 Comments

Google Analytis by Yoast becomes Monster Insights

Today we’re announcing that our Analytics plugins are getting a new home on One of the “problems” of a quickly growing business is that you have to choose what to focus on. We’ve made that choice: we’ll focus on building best in class SEO products, from plugins to reviews, eBooks and training programs. We’re very »

Categories: Analytics, Announcements

Pinterest Analytics: a quick walk-through

18 February 2016 by Michiel Heijmans »


Pinterest was launched in 2010 and holds a steady position in our social media landscape these days. With over 100 million active users and $11 billion reported value (2015/09), Pinterest is here to stay. I already did an article on Pinterest Marketing back in 2014, so it was definitely time to write another one. In this »

Categories: Analytics, Social Media
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YouTube Analytics: engagement reports

13 January 2016 by Michiel Heijmans »

Social media youtube analytics engagement reports

Following our post on YouTube Analytics, that mainly dealt with watch time reports and all the charts and stats that are in that section, we’d like to complete our article on YouTube Analytics with this post on engagement reports. First, I’d like to thank you for your comments on our site and social media about »

Categories: Analytics, Social Media

YouTube Analytics: watch time reports

5 January 2016 by Michiel Heijmans » - 5 Comments

what you can do with youtube stats

Last year we started vlogging and overall using videos a lot more in our communication. It’s an easy way to communicate and a lot more personal than most online communication. We like it a lot and will obviously continue to focus on video this year. Following our recent posts on social media analytics (Twitter, Facebook), it »

Categories: Analytics, Social Media

Facebook Page Insights explained

3 November 2015 by Michiel Heijmans » - 13 Comments

Facebook Insights explained

This post is about all the information that can be found in Facebook Page Insights, and what we feel does and doesn’t make sense to look at for most of our visitors. It all depends on the kind of website you have, of course. Why you should check your Facebook stats During a local networking event »

Categories: Analytics, Social Media
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Twitter Analytics: stats for your tweets

28 October 2015 by Michiel Heijmans » - 1 Comment

Setting up your website is step one, promoting it is step two. The basis of that should be great content, and social media is your handy, free platform for this (next to all the great links you have gathered for your site, of course). Social media, for us, is focused on Facebook, Pinterest, YouTube and Twitter. Over »

Categories: Analytics, Social Media
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Website maintenance: 404 error pages

7 August 2015 by Joost de Valk » - 29 Comments

If your website means anything for your business, you should regularly schedule time to do maintenance on it. This post will be the first of a series on website maintenance. The series is intended as a guide to things you should check while doing maintenance. We start of with the most basic of all: checking for 404 »

Categories: Analytics, Technical SEO
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Google Analytics 5.4.3: Remarketing tag

15 July 2015 by Thijs de Valk » - 4 Comments

Link building is part of your growth strategy

We just released Google Analytics by Yoast 5.4.3. This is not a big release, but we do want to highlight one of the changes you’ll see in there. Remarketing tag Our Google Analytics plugin has had the remarketing tag incorporated for quite some time, but it was kind of hidden, so not many people were »

Categories: Analytics, WordPress