Analytics

Whether it’s Google Analytics, getClicky, Mint or something else, we’re always playing with web analytics tools. We even wrote a series on Google Search Console and social media analytics.

Check out this category to learn from our findings and troubles using those tools!

Must read articles about Analytics

Analytics: 5 tips to measure your Black Friday success

22 November 2017 by Annelieke van den Berg » - 3 Comments

Cohort analysis in Google analytics

Black Friday is almost here. The day of the year where people go wild and spend loads of money in stores and online shops. As an owner of an online business, you want people to spend their money at your store. So you want to draw a lot of visitors to your site and seduce »

Category: Analytics
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Analytics basics: Which posts and pages perform best

10 November 2017 by Annelieke van den Berg » - 6 Comments

Cohort analysis in Google analytics

Picture this, you have an excellent website with nice pages and posts, but you have no clue how these pages perform. Sound familiar? How do you know if people like the posts you’re writing? Where do you find out if your pages convert visitors into newsletter subscribers or customers? The answer lies in the data »

Category: Analytics
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Check your site’s SEO yourself

8 November 2017 by Michiel Heijmans »

Check your site's SEO yourself

One question we get quite often is whether we can help people recover from the drop they noticed in their rankings or traffic. Often, this was a legitimate drop and people were actually in a bit of trouble. However, in most cases, there wasn’t anything wrong with either the traffic or the rankings. In this post, I’ll »

Category: Analytics
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SEO basics: What are user signals?

4 October 2017 by Marieke van de Rakt » - 13 Comments

What are user signals?

If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. In our SEO basics-series, we’ll explain all these terms and concepts to you. In this post, I’ll go into user signals. What exactly are user signals? And what do user signals have to do with SEO? What do you need to know »

Categories: Analytics, SEO basics
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What is Cohort Analysis in Google Analytics?

8 September 2017 by Annelieke van den Berg » - 1 Comment

Cohort analysis in Google analytics

You might’ve noticed some features in beta under the Audience tab. One of those beta features is Cohort Analysis. I started looking at this analysis because I was curious. As is often the case with Google Analytics, it wasn’t evident right away. So that’s why I thought I’d delve into it a bit more and try »

Category: Analytics
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How to use custom campaigns

Google Analytics offers many ways to customize the data you’re tracking. One of these ways to track visitors, exactly the way you want, is custom campaign tracking. In this post, I’ll explain what custom campaigns are and how you can use them. Custom campaigns Custom campaigns are best explained with an example. We use custom campaigns to »

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Tools to improve your online marketing campaign

9 August 2017 by Michiel Heijmans » - 15 Comments

seo tools

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very frequent basis in a variety of projects. Some of these tools »

Categories: Analytics, eCommerce
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Link building with Dixon Jones (Majestic)

yoastcon dixon jones link building

“If nobody writes about it, then the content is a tree falling in the forest without anyone there to listen.” That’s how Dixon Jones, Marketing Director of Majestic, illustrates the importance of getting the right links to your content. We proudly announce that Dixon will be speaking at YoastCon 2017 on November 2! Learn link building »

Categories: Analytics, Announcements
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Understanding bounce rate in Google Analytics

bounce rate in google analytics

“I came, I puked, I left” is a very famous definition of the bounce rate by Avinash Kaushik. But what does it mean exactly? When does a visitor bounce? Is it purely a visitor that hits the back button or is there more to it? And what can you tell by looking at the bounce »

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Google Search Console and structured data

22 June 2017 by Edwin Toonen » - 19 Comments

google analytics dashboards

Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in the Google search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool features of Search Console is the structured data analyses found »

Category: Analytics
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