Analytics

Whether it’s Google Analytics, Clicky, Mint or something else, we’re always playing with web analytics tools. We even wrote a series on Google Search Console and social media analytics.

Check out this category to learn from our findings and troubles using those tools!

Analytics

Must read articles about Analytics


The beginner’s guide to – the NEW – Google Search Console

15 February 2018 by Meike Hendriks - 11 Comments

Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data of your website. You probably have heard of Google Analytics and …

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Google analytics

How to measure the success of your content SEO strategy?

12 February 2018 by Marieke van de Rakt - 15 Comments

If you want to measure the success of your content SEO strategy, you first need to establish what your goals are. What’s the purpose of your content SEO strategy? Do you want higher rankings? More traffic? In order to evaluate your Content SEO strategy, you should identify what success means to you! Once you’ve established …

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measure the success of your content seo strategy



Analytics basics: Which posts and pages perform best

10 November 2017 by Annelieke van den Berg - 6 Comments

Picture this, you have an excellent website with nice pages and posts, but you have no clue how these pages perform. Sound familiar? How do you know if people like the posts you’re writing? Where do you find out if your pages convert visitors into newsletter subscribers or customers? The answer lies in the data …

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Category: Analytics
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Cohort analysis in Google analytics


SEO basics: What are user signals?

4 October 2017 by Marieke van de Rakt - 13 Comments

If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. In our SEO basics-series, we’ll explain all these terms and concepts to you. In this post, I’ll go into user signals. What exactly are user signals? And what do user signals have to do with SEO? What do you need to know …

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What are user signals?

What is Cohort Analysis in Google Analytics?

8 September 2017 by Annelieke van den Berg - 1 Comment

You might’ve noticed some features in beta under the Audience tab. One of those beta features is Cohort Analysis. I started looking at this analysis because I was curious. As is often the case with Google Analytics, it wasn’t evident right away. So that’s why I thought I’d delve into it a bit more and try …

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Category: Analytics
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Cohort analysis in Google analytics

How to use custom campaigns

18 August 2017 by Annelieke van den Berg - 9 Comments

Google Analytics offers many ways to customize the data you’re tracking. One of these ways to track visitors, exactly the way you want, is custom campaign tracking. In this post, I’ll explain what custom campaigns are and how you can use them. Custom campaigns Custom campaigns are best explained with an example. We use custom campaigns to …

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Tools to improve your online marketing campaign

9 August 2017 by Michiel Heijmans - 15 Comments

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very frequent basis in a variety of projects. Some of these tools …

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seo tools


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