Analytics

Analytics

Whether it’s Google Analytics, getClicky, Mint or something else, We’re always playing with web analytics tools, this category describes our troubles and findings with them as well as the tools we’ve built to work with them.

Analytics are a tool we use in all of our SEO, Conversion Rate Optimization and Usability projects and are thus at the basis of our daily routine.

Yoast Research: get to know your audience!

In our latest newsletter, we asked our readers to fill out a survey. We have never done such a thing at Yoast.com before. In this post, I will enlighten you with the purpose of our survey. Yoast Research Since the beginning of this year, Thijs and myself have been doing research. One day a week…

Perfecting your goals in Google Analytics

There are quite a few tracking features in Google Analytics for which you have to do a bit more than just implement the UA-code on your pages. One of those features is the ‘goal’. The goal is a feature in which you can track one of the following things: how many people reach a designated…

Analysing statistics just isn’t that easy

Having a solid statistical and scientific background, I often find myself frustrated by research and data-analysis in User Experience Metrics, Conversion Optimization and Google Analytics. In my opinion, doing research and analysing statistics requires proper training and understanding of what you are doing. Am I the only one? You need a brain to do statistics!…

Planning and checking your Conversion Rate Optimization

During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your…

Google Analytics Dashboard for WordPress Blogs

One of the great new features of the ‘new Google Analytics’ are the custom dashboards. If you do not use them yet, you most definitely should. I’m using custom dashboards to measure SEO, PPC, ROI, conversions and more. I also made a custom dashboard for WordPress blogs using Yoast’s Google Analytics for WordPress plugin. I…

Tracking Outbound / Affiliate Links with getClicky

I use Clicky for most of my day-to-day tracking and analysis, only using Google Analytics for the harder analyses. One of the things Clicky can do most wonderfully is track outbound clicks. There’s an issue however when you start routing your affiliate links through a script or on-site redirect. I redirect mine through /out/ here…

Tracking Google +1 button Interaction in Google Analytics

[plus1]Today Google introduced the new +1 button, which I of course immediately implemented (see below and, on this specific post, on the right). It comes with an option for a callback function that you can use to track interaction with that button in Google Analytics. The implementation is pretty easy so let’s go ahead and…

Site Speed tracking in Google Analytics

Just a quickie: I just updated my Google Analytics for WordPress plugin to incorporate the new Site Speed tracking feature that Google announced last week. The feature is on by default and can be disabled in the advanced section of the settings. As you can see from the announcement post, this new feature helps you…