Analytics archives


Pinterest Analytics: a quick walk-through

18 February 2016 by Michiel Heijmans »

Pinterest was launched in 2010 and holds a steady position in our social media landscape these days. With over 100 million active users and $11 billion reported value (2015/09), Pinterest is here to stay. I already did an article on Pinterest Marketing back in 2014, so it was definitely time to write another one. In this »

Categories: Analytics, Social Media
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Weekly SEO recap: Google update galore

22 January 2016 by Joost de Valk » - 9 Comments

Joost's SEO recap

This week we started with a Google update that rolled out over the weekend. Then there was “some” more news that came out of Google. Ranging from Google Penguin to a Search Console homepage redesign, we’ve got quite a bit to cover, so let’s dive right in! Major update over the weekend I won’t go into much »

Categories: Analytics, Technical SEO
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Another weekend, another Google update

19 January 2016 by Joost de Valk » - 18 Comments

Google updated its Google Webmaster Guidelines

Hot on the heels of last week’s update, we had another Google update this weekend. Looking at the data there are some outliers, probably due to individual issues with sites, but most of all it seems like Google is changing the branding results all the time now. Google updates galore I wrote 3 posts last »

Categories: Analytics, Technical SEO
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Google core algorithm update: brand terms

14 January 2016 by Joost de Valk » - 23 Comments

Google updated its Google Webmaster Guidelines

Over the weekend we saw an incredibly big shuffle in Google search results. I wrote about it earlier this week, as we were researching what happened. I’ll be honest: we’re still researching. But let me update you on what we know and don’t know about this Google core algorithm update. What we know We know »

Categories: Analytics, Content SEO
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YouTube Analytics: engagement reports

13 January 2016 by Michiel Heijmans »

Social media youtube analytics engagement reports

Following our post on YouTube Analytics, that mainly dealt with watch time reports and all the charts and stats that are in that section, we’d like to complete our article on YouTube Analytics with this post on engagement reports. First, I’d like to thank you for your comments on our site and social media about »

Categories: Analytics, Social Media
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Google update: Real time Penguin? Or something else?

11 January 2016 by Joost de Valk » - 28 Comments

Google penguin penalizes bad links

We’re currently seeing one of the biggest and most dramatic changes in Google rankings we’ve seen in the last few years. At first we were guessing it’s the promised real time Google Penguin roll out, but all the reports seem to say that it’s multi-faceted and not really tied purely to links, so we’re not 100% sure. »

Category: Analytics
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Weekly SEO recap: Happy new year!

8 January 2016 by Joost de Valk » - 5 Comments

Joost's SEO recap

First of all, a happy new year to you all! This is the first weekly recap of 2016 and the first weekly recap of the last 3 weeks so we have a few weeks of news to cover. Luckily, we weren’t the only ones taking it slow, so it’s about a normal week’s worth of »

Category: Analytics
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YouTube Analytics: watch time reports

5 January 2016 by Michiel Heijmans » - 5 Comments

what you can do with youtube stats

Last year we started vlogging and overall using videos a lot more in our communication. It’s an easy way to communicate and a lot more personal than most online communication. We like it a lot and will obviously continue to focus on video this year. Following our recent posts on social media analytics (Twitter, Facebook), it »

Categories: Analytics, Social Media
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Facebook Page Insights explained

3 November 2015 by Michiel Heijmans » - 13 Comments

Facebook Insights explained

This post is about all the information that can be found in Facebook Page Insights, and what we feel does and doesn’t make sense to look at for most of our visitors. It all depends on the kind of website you have, of course. Why you should check your Facebook stats During a local networking event »

Categories: Analytics, Social Media
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Twitter Analytics: stats for your tweets

28 October 2015 by Michiel Heijmans » - 1 Comment

Setting up your website is step one, promoting it is step two. The basis of that should be great content, and social media is your handy, free platform for this (next to all the great links you have gathered for your site, of course). Social media, for us, is focused on Facebook, Pinterest, YouTube and Twitter. Over »

Categories: Analytics, Social Media
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