Event tracking, bounce rate and affiliate marketing

Apparently, the way event tracking tracking works in Analytics, and how it impacts bounce rate, is still not understood as widely as I expected it to be, and I’m not the only one to think that. So let me explain to you how bounce rate is influenced by (properly set up) event tracking, and how to…

Google Analytics for WordPress gets a debug mode

With the wider introduction of the ga_debug.js script (Google Analytics Certified Partners had had access to that for a while so I’d been using it already); I finally had the chance to add a real debug mode to my Google Analytics plugin. Since the debug script uses the console to display its information, I also…

Google Analytics for WordPress reaches version 4

Google Analytics has gotten so many new features in the last year, that the only way I could incorporate those into my Google Analytics plugin, which has been downloaded times, was by doing an almost complete rewrite. That’s why today, I’m proud to announce version 4.0 of this plugin. What’s new with this Google Analytics…

Rankings that make sense

We’ve written about rankings here before, for instance: how to track them with Google Analytics, part I and part II and even why they are worthless (the latter post by Eduard, who has, starting december 1st, joined us at OrangeValley!!), on top of that, I was using this rank tracker all the time! But today,…

Google Analytics plugin updates

One of my most popular plugins is my Google Analytics for WordPress plugin, having been downloaded almost 700,000 times. This post is to let you know that this plugin is going to be getting quite a few updates in the coming month, the first of which I’ve just submitted to WordPress.org. There’s two reasons for…

Comment Tracking in Clicky

So one of the things I’ve always wanted to do is use an Analytics tools API to enrich the data about a visit. Clicky is one of the few tools out there that have a well detailed API that allows you to push in extra data during the visit. The extra data bit I really…

Practical Guide to creating a 404 Error Page for WordPress

I make mistakes. You make mistakes. We all do. And some of these mistakes end up providing our readers with a 404 page. Chances are that page says “Error 404: file not found”. How does that help your visitor? Instead of just identifying the problem, your 404 error page needs to offer a solution. In…

Searching Without Result

Justin Cutroni wrote a great post a while back on Tracking Zero Result Searches in Google Analytics. Tracking zero result searches on your website (corporate site, e-commerce website or your blog) is vital to get a glimpse of what your visitors are looking for but can’t find on your website. Beneath you will find more…

New SEO reports for Google Analytics

In this article I’ll use the SEO filter, made by Andé Scholten, to make some new interesting SEO reports in Google Analytics. I realized that the data, provided by the filter, had given me some new opportunities. It wasn’t possible in Google Analytics to get good SEO related reports. The reports I did get were…