WordPress

This site is based on WordPress, and customizing and SEO-ing it is a constant process, so we blog about that quite often. After all, good SEO on this blog makes for lots of visitors, which is exactly what we want of course.

We write about our WordPress plugins, WordPress updates in general and how to optimize your WordPress site.

Must read articles about WordPress

Ask Yoast: changing URL structure and rankings

17 November 2017 by Joost de Valk » - 14 Comments

Ask Yoast: changing your URL structure and rankings

If you started your website as a newbie to all things internet, chances are that your site’s URLs aren’t pretty. Perhaps the URLs contain the post-ID, or the date when it was first published. URLs like that don’t say much about the content of a page and look cluttered. If you want to change your »

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Ask Yoast: how to get sitelinks

3 November 2017 by Joost de Valk » - 6 Comments

Ask Yoast: changing your URL structure and rankings

As a site owner, you want to come across as an authoritative result, as well as stand out in the search results. Even if you’re already ranking nr. 1. Sitelinks can help you achieve that. These links appear under the main search result, highlighting subpages of a website. Sitelinks can push down the pages of your »

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Gutenberg: Concepts for integrating Yoast SEO

27 October 2017 by Joost de Valk » - 16 Comments

Gutenberg is the new editing experience coming to WordPress. We’ve talked about it before. While we have some hesitations, we do see Gutenberg as a major step forward and are thinking about how we will integrate Yoast SEO into Gutenberg. In this post, we’ll share some of the ideas we’re excited about. Gutenberg introduces new concepts, »

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The beginner’s guide to Yoast SEO

25 October 2017 by Michiel Heijmans » - 12 Comments

Beginners guide Yoast SEO

Suppose you know nothing about SEO but have heard about this little gem called Yoast SEO. People told you that it is a very convenient tool to optimize your site and its pages for Google, Bing, and Yandex. It’s effortless. You want to use it. You install the Yoast SEO plugin or the Yoast SEO extension and »

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The Yoast SEO Configuration Wizard

11 October 2017 by Michiel Heijmans » - 13 Comments

The Yoast SEO configuration wizard and why you should use it

Have you ever done a fresh Yoast SEO for WordPress install on your WordPress website? Have you ever found yourself wondering what’s hidden in the general SEO section of Yoast SEO? In the SEO section, in the bottom half of the WordPress menu on the left of the page? Perhaps the better question would be: »

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YoastCon interview with Michiel and Marieke

5 October 2017 by Edwin Toonen » - 4 Comments

marieke van de rakt & michiel heijmans

November 2, 2017. This date has been etched in the collective Yoast agenda’s for some time now. If you haven’t guessed, it’s when the second edition of the YoastCon SEO conference takes place. This practical conference is aimed at every site owner, business manager, content editor or anyone remotely making money with a site and »

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An alternative approach to Gutenberg

3 October 2017 by Joost de Valk » - 74 Comments

There’s a lot of discussion in the WordPress world right now about a new editing experience that’s in the making. It’s called Gutenberg. While some of that discussion is technical, every user that uses WordPress regularly should be aware of what’s coming. At Yoast, we are quite excited about the concept of Gutenberg. We think »

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How to improve WordPress search

28 September 2017 by Jimmy Comack » - 17 Comments

about headlines and taglines

The default WordPress search functionality is certainly lacking in areas. Although changes were made in 2013 to improve it, there are still a few areas where WordPress could use some help. It is, however, relatively easy to improve WordPress search by adding a few pieces of code. Here, I’ll list some of the methods you could »

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Managing access to Yoast SEO with SEO roles

26 September 2017 by Edwin Toonen » - 1 Comment

top wordpress plugins

With the release of Yoast SEO 5.5 comes a great new feature: SEO roles. A site admin can now determine in the backend of WordPress who gets access to the various settings and features of Yoast SEO. This makes for a more fluid and flexible access protocol for different kinds of users on a site. It is no longer »

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Titles and meta variables in Yoast SEO

22 September 2017 by Edwin Toonen » - 5 Comments

How to create the right meta description

Variables have become a staple of Yoast SEO. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Here, we’ll take »

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