Semantics is hard. What does a certain word mean in a specific situation? Which ‘mars’ are you talking about? Have you ever tried to discover all definitions of ‘run’? In most cases, context is everything. You can help humans and machines understand a text better by adding context. This is one of the reasons Yoast …Read: "Yoast SEO 7.8: Synonyms and keyword distribution"
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If you’re a Yoast SEO Premium user, you might have noticed that Premium now offers keyword synonyms. But we also have the multiple focus keyword functionality. So what exactly is the difference? And which of the two should you be using? In this post, I’ll explain what keyword synonyms are and what the difference is …Read: "What are keyword synonyms?"
Five years ago, I met Taco Verdonschot for the first time. He applied for a job at Yoast. He brought a cake to his job interview. So smart! He was the first developer we ever hired and probably the worst one we had. And although Taco wasn’t much of a developer, I knew right from …Read: "5 questions for Yoast’s community hero Taco"
At the moment, members of team Yoast are enjoying WordCamp Europe in Belgrade, and we want to celebrate that awesome event together with all of you! Which is why we’re having a sale during WordCamp Europe: you can now save 10% on any Yoast product or Academy course! And there is even a 15% discount on …Read: "Yoast’s WordCamp Europe sale: Taco’s personal favorites"
Being part of the blog team at Yoast I spend much time writing, correcting and editing content in the editor. Of course, I’ve heard about Gutenberg (it’s quite the thing here at Yoast) and glanced over it, but I didn’t take the time to do much with it myself. When the Gut Guys asked me …Read: "Using Gutenberg as an editor: does it make my life easier?"
In our major Yoast SEO 7.0 update, there was a bug concerning attachment URLs. We quickly resolved the bug, but some people have suffered anyhow (because they updated before our patch). This post serves both as a warning and an apology. We want to ask all of you to check whether your settings for the …Read: "Media / attachment URL: what to do with them?"
Cornerstone articles are those posts that are most important to you. The ones you really want to rank with. The posts that make people come back to your site or buy your stuff. But how do you get those cornerstone articles to end up high in the search engines? How do you get the most …Read: "Rank with that cornerstone content!"
Here at Yoast, our mission is ‘SEO for everyone’ and we keep that in mind in everything we do. But what does that mean? And why is it our mission? This post explains all. A little bit of history To understand why we pursue this mission, we have to go back in time. Let’s start …Read: "Yoast’s mission: SEO for everyone"
Again it was a month packed with great conferences we were lucky enough to attend. Some Yoasters – of course – went to WordCamps like Torino, London and Vienna. In addition to that, others went to Playgrounds blend, React and TYPO3 UX. To top it off, I was given the opportunity to do a digital …Read: "Monthly conference update: Where were we in April?"
Please welcome to the stage: Yoast SEO 7.4! In this release, we’ve squashed a number of bugs and focused on enhancing the way Yoast SEO works with Open Graph images. We also made some other enhancements that improve the way the plugin functions. Happy updating! Improved handling of images Images are very important for several …Read: "Yoast SEO 7.4: Enhanced image support"
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