Every product you buy has — or should have — a unique code identifying it. This product identifier comes in many forms, like an SKU, EAN, ASIN, or ISBN, depending on the product, where you sell it, or the area where you live. Adding a unique product identifier to your product is essential if you …
Read: "Product identifiers like SKU and GTIN are essential for ecommerce SEO"
Do you have trouble getting your product to show up on Google? Are your competitors getting rich results, but the search results for your product are boring? It might be that Google doesn’t know every detail of your product. For instance, you might miss the product identifiers that Google uses to understand your products thoroughly. …
Read: "New in Yoast WooCommerce SEO and Yoast SEO for Shopify: The product identifier check"
Have you seen that icon in the search results before your website’s URL? Google shows these logos in both mobile and desktop search results. So, no excuses; your site needs a good favicon. Luckily, setting a favicon in WordPress is very easy. Here, we’ll explain how to change the favicon of your WordPress site! We’ve …
Read: "How to change your favicon in WordPress: a step-by-step guide"
Something to celebrate! WordPress.com customers with a paid plan can now buy Yoast SEO Premium straight from the backend. Yoast SEO is the first premium plugin to offer paid services to customers on WordPress.com. It doesn’t matter if you have a Starter, Pro, ecommerce, or business plan — all paying plans are eligible. Now, everyone …
Read: "You can now buy Yoast SEO Premium on WordPress.com"
The worldwide web is one of the greatest achievements of mankind. It has revolutionized communication and allowed for a stunning amount of innovation to happen. As a place without regulation, the web was allowed to grow tremendously. But today, we cope with the side-effects of that unregulated growth: misuse hurts people and even democracies. Now, …
Read: "Towards a trusted web: Timestamp content with WordProof"
You can set a focus keyphrase in Yoast SEO for Shopify and WooCommerce. With this focus keyphrase, you signal to the SEO app that you want to optimize this piece of content for this specific word or combination of words. There are various ways to think about this, depending on what kind of product-related content …
Read: "How to choose a focus keyphrase for product descriptions"
More and more people, and more and more developers, are talking about structured data, and Schema.org. We talk and have talked about Schema for quite some time at Yoast and we’ve built loads of things with and on top of it. Recently, the proposed block protocol standard started talking about integrating with Schema, and WordPress’ …
Read: "Why Schema needs to be a graph"
Many online stores powered by WooCommerce sell products in different variations. A t-shirt, for instance, might be available in a range of colors and sizes. As a result, all these product variants might have different EANs or UPCs and other global identifiers that you like to add to the product data. In addition, you want …
Read: "Global identifiers on variable products with WooCommerce SEO"
As we’ve said many times, crawlability is an important aspect of SEO. Your site has to do away with technical hurdles that can hinder crawling while keeping the number of crawlable URLs in check. Crawlers are eager to crawl everything they can find on your site — even if you have a small site with …
Read: "Yoast SEO 19.1 & Premium 18.7: More crawl settings"
The ONLY tutorial you need to boost your search engine traffic by improving your WordPress SEO. Tips on WordPress SEO plugin usage, structuring your site and optimizing your theme!
Read: "WordPress SEO: the definitive guide"