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Towards a trusted web: Timestamp content with WordProof

28 June 2022 | Edwin Toonen

The worldwide web is one of the greatest achievements of mankind. It has revolutionized communication and allowed for a stunning amount of innovation to happen. As a place without regulation, the web was allowed to grow tremendously. But today, we cope with the side-effects of that unregulated growth: misuse hurts people and even democracies. Now, …

Read: "Towards a trusted web: Timestamp content with WordProof"
Towards a trusted web: Timestamp content with WordProof

How to choose a focus keyphrase for product descriptions and categories

22 June 2022 | Edwin Toonen

You can set a focus keyphrase in Yoast SEO for Shopify and WooCommerce. With this focus keyphrase, you signal to the SEO app that you want to optimize this piece of content for this specific word or combination of words. There are various ways to think about this, depending on what kind of product-related content …

Read: "How to choose a focus keyphrase for product descriptions and categories"
How to choose a focus keyphrase for product descriptions and categories


How to add global identifiers on variable products with WooCommerce SEO

14 June 2022 | Edwin Toonen

Many online stores powered by WooCommerce sell products in different variations. A t-shirt, for instance, might be available in a range of colors and sizes. As a result, all these product variants might have different EANs or UPCs and other global identifiers that you like to add to the product data. In addition, you want …

Read: "How to add global identifiers on variable products with WooCommerce SEO"
How to add global identifiers on variable products with WooCommerce SEO

Yoast SEO 19.1 & Premium 18.7: More crawl settings

14 June 2022 | 3 Comments | Edwin Toonen

As we’ve said many times, crawlability is an important aspect of SEO. Your site has to do away with technical hurdles that can hinder crawling while keeping the number of crawlable URLs in check. Crawlers are eager to crawl everything they can find on your site — even if you have a small site with …

Read: "Yoast SEO 19.1 & Premium 18.7: More crawl settings"
Yoast SEO 19.1 & Premium 18.7: More crawl settings


WordPress 6.0: A major release with major improvements

25 May 2022 | 12 Comments | Edwin Toonen

It’s only been 4 months since the previous major release but we’re already excited to welcome WordPress 6.0. Of course, as with every other major release, you can expect loads of loads of improvements and exciting new features. This new version is no different. WordPress 6.0 continues to refine and iterate on the tools and features …

Read: "WordPress 6.0: A major release with major improvements"
WordPress 6.0: A major release with major improvements


Indexing in Yoast SEO: What pages to show in Google’s search results

14 February 2022 | Edwin Toonen

You probably want Google and other search engines to show most of your content in the search results. But most websites also have a few pages or posts that don’t need to be featured in those search results. So how do you tell Google what pages to show and which ones not to? This is …

Read: "Indexing in Yoast SEO: What pages to show in Google’s search results"
Indexing in Yoast SEO: What pages to show in Google’s search results