Technical SEO

Yoast has its roots in SEO. We write a lot about technical SEO, content SEO and search news. In this category we cover topics like crawl directives, page speed, on-page optimization and other factors that can improve your SEO.

If you want to dive a bit deeper into technical SEO you should definitely check out our Technical SEO 1 training!

As we believe in a holistic approach to online marketing, we combine technical SEO and content SEO with Usability to create awesome websites.

Must read articles about Technical SEO

Ask Yoast case study: SEO for a fashion business

14 November 2017 by Michelle Foolen » - 7 Comments

Ask Yoast Case study SEO fashion business

As a small business owner in the fashion and interior design industry, it’s important to make sure that visitors become familiar with your work and style. But when it comes to making your site SEO proof, some other aspects need attention as well. This case study focuses on the site bedivine.com.au, a great example of »

Categories: Content SEO, Technical SEO
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AMP news: Where are we now?

1 November 2017 by Michiel Heijmans » - 10 Comments

AMP news: where are we now

It has been a while since we did a post specifically on AMP. Not sure whether that is because AMP is becoming a common part of the publisher’s toolkit we all use, or that there’s just not that much AMP news to share. I took the liberty to collect some of the recent developments for »

Category: Technical SEO
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Measuring mobile site speed with Google Lighthouse

31 October 2017 by Edwin Toonen » - 4 Comments

measure mobile site speed google lighthouse

Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with as SEOs, developers, and site owners. Measuring page speed has always been something of a dark »

Category: Technical SEO
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Ask Yoast: Avoiding duplicate content for multi-regional sites

27 October 2017 by Joost de Valk » - 2 Comments

Ask Yoast: changing your URL structure and rankings

If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. For example: if you translate your existing content into a different language, it isn’t »

Category: Technical SEO
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HTTP 503: Handling site maintenance correctly for SEO

24 October 2017 by Jimmy Comack »

Handling site maintenance with a http 503

Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. However, in the case that you need more time to get things fixed, chances are much »

Category: Technical SEO
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Ask Yoast: Lower rankings without HTTPS?

20 October 2017 by Joost de Valk » - 20 Comments

Ask Yoast: changing your URL structure and rankings

Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. Well, both your visitors and Google most likely agree. In 2014, Google announced that HTTPS would become a ranking signal. »

Category: Technical SEO
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Create a website with SEO in mind: Technical pointers

19 October 2017 by Michiel Heijmans » - 17 Comments

start your website from an SEO perspective: technical pointers

After a lot of its and buts, you have finally decided to create a website. A personal website for yourself, or that long overdue website for your business. You know you have to think about design and should supply well-written texts. You’ve already been inquiring about that thing called hosting. You may even have called »

Category: Technical SEO
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Closing a spider trap: fix crawl inefficiencies

12 October 2017 by Joost de Valk » - 4 Comments

spider traps

We recently made some changes to how yoast.com is run as a shop and how it’s hosted. In that process, we accidentally removed our robots.txt file and caused a so-called spider trap to open. In this post, I’ll show you what a spider trap is, why it’s problematic and how you can find and fix »

Category: Technical SEO
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Ask Yoast: www or no www?

2 October 2017 by Joost de Valk » - 14 Comments

Ask Yoast: www or no www?

If you own a website, you have probably, at some point, thought about your preferred URL. Perhaps you chose between www.yoursite.com and yoursite.com straight away and never thought about it again. Or maybe you switched to or from www at one point. While in the early days of the internet www was the norm, these »

Category: Technical SEO
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How to properly delete a page from your site

16 September 2017 by Joost de Valk » - 3 Comments

how to delete pages properly

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If not, and you deliberately deleted that content, serving a 410 header would actually be »

Category: Technical SEO
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