SEO

SEO

Yoast has its roots in SEO. We write a lot about SEO, mainly talking about WordPress SEO, mostly using our WordPress plugins, link building and on-site SEO in general.

At Yoast we believe in a holistic approach of online marketing, which is why we often combine SEO with Conversion Rate Optimization and Usability.

Real-time content analysis for better SEO

The best way to improve someone’s SEO content writing, is to let him do it, and then give real-time feedback. Ever since its first release in 2011, the page analysis functionality in WordPress SEO has always worked when you saved the post. We’re about to change that, and make it real-time. We’ll give you a preview of…

Weekly SEO Recap: Google tests & oDesk becomes Upwork

Coming to you from warm & very sunny Seville, where I’m currently attending WordCamp Europe along with some colleagues, this is another weeks SEO recap! There was some nice news about Google tests that came out this week that I’d love to share with you. Also, a case study on a project I was actually involved in…

How to incorporate cornerstone content

Two weeks ago, I wrote a post focussing on the question of the type of content of cornerstone articles. I concluded with the notion that  cornerstone content should be informative, fun to read and extremely well written. Cornerstone articles should reflect your business or the mission of your business. Once you have written such awesome…

Weekly SEO Recap: Google & HTTPS, Bing no longer nice

An interesting week this one, including an update that seems to have quite a bit of impact. There are also some nice new features in Google Trends, possible labels for slow loading sites and some more annoying news about Bing and keywords. A Google update It wasn’t Panda, it wasn’t Penguin, though both are still “to come”, but…

What our Website Reviews can do for you

“Can you make us rank #1 for our keyword?” “How much more traffic can you promise us?” “Can you make us rank higher, and if so, what spot?” These are just a few examples of questions I’ve gotten from people interested in our Website Reviews in the last 2 weeks. Unfortunately, SEO doesn’t work this…

Weekly SEO Recap: Apple & Mobilegeddon

News comes in weird bumps sometimes. While last week was filled to the brim with search news, this week it’s incredibly slow. There was a lot of news out of Apple though, and some of it touches on search and online enough that it warrants discussing it here. Apple news Ad blocking In iOS9, Apple will let…

What type of content should a cornerstone article be?

People often ask us how to improve their rankings on specific keywords. In our site reviews, we can really analyse a site and come up with a tailor made answer to that question.  But in most cases, the information in a blogpost about cornerstone content written by Joost de Valk almost an era ago would still…

WordPress SEO 2.2

Both WordPress SEO Premium and the free version of WordPress SEO have been updated to version 2.2. This new release brings quite a few changes and some nice new additions. We’ll explain the changes in this post. Security fixes This release contains a fix for a potential XSS issue in the admin, specifically the snippet preview. It was caused by issues…

Weekly SEO recap: Panda, Penguin, Mobilegeddon

We’ve decided that we’re going to turn my “somewhat” regular recent posts on changes in the Search and SEO world into a weekly SEO recap. It’ll run on Friday most of the time, so you know when to expect it. This week was absolutely packed with search news, so let’s dive right in. The Headlines News from SMX…

Five things you are doing wrong

The more reviews we do, the more we feel there is a serious problem with the website owners’ perception of their websites and the content on these website. In this post, we will give our recommendations for the top five issues most websites have and probably do not know they have. Call-to-action on your homepage I’m…