SEO

SEO

Yoast has its roots in SEO. We write a lot about SEO, mainly talking about WordPress SEO, mostly using our WordPress plugins, link building and on-site SEO in general.

At Yoast we believe in a holistic approach of online marketing, which is why we often combine SEO with Conversion Rate Optimization and Usability.

Mobile-friendly sites and SEO

Last month, Google actually announced a change in their algorithm before it had already happened. In this post they mention that starting April 21st mobile-friendliness will become a ranking factor more and more. In the past few weeks we’ve been getting quite a few reports from Google Webmaster Tools. Not only did they add a Mobile Usability item under the…

Bing Webmaster Tools: Security, Widgets and Messages

Compared to the first three sections, the last three are relatively small. In this final post in our series on Bing Webmaster Tools we will go over Security, Malware and Messages and share our findings. Security Making sure your website is secure is of course really important. We have already emphasized this on our page on WordPress security,…

Bing Webmaster Tools: Diagnostics & Tools

Bing Webmaster Tools provides a number of tools to analyze your website. Somehow, they managed to squeeze these into one page in Bing Webmaster Tools as the dashboard page for the section Diagnostics & Tools. Fortunately, all tools also have a separate page… In this post, we will go over all tools and tell you how…

Bing Webmaster Tools: Reports and Data

In this second Bing Webmaster Tools post in our series on Webmaster Tools, the focus is on reporting. We’ll be going over a number of pages, and try to explain what information is available and how this can help you improve your website. Or get new insights about your audience, of course. This section is…

Bing Webmaster Tools: Configure My Site

We recently did a series about Google Webmaster Tools. So we thought it was time to do a series about Bing Webmaster Tools as well. Bing isn’t that big in The Netherlands, or Europe, for that matter, but it still holds some ground in the US. The most important reason, however, is we think Bing Webmaster…

Use hreflang for multilingual websites

The hreflang tag is used to tell Google and other search engines the language used on a specific page on your website. Search engines use the hreflang tag to ‘redirect’ the visitor to the page in the right language. Hreflang is also referred to as rel=”alternate” hreflang=”x”. When I was discussing post subjects with our site…

Photography SEO

Have you read my post on image SEO? On that post, I got this comment from Jerry, a professional photographer: In galleries, do you have any suggestions about what the ALT text should look like? The main concern is that we don’t want to be perceived as keyword spamming; using the same keyword in all the…

rel=canonical • What it is and how (not) to use it

In February 2009, six years to the day from when this is published, Google, Bing and Yahoo! introduced the rel=canonical link element (Matt’s post is probably the easiest reading). While the idea is simple, the specifics of how to use it turn out to be complex. The basic premise is: if you have several similar…

Google Webmaster Tools: Crawl

The section in Google Webmaster Tools that works most closely with our WordPress SEO Premium plugin, is the Crawl section. In our premium plugin, you’ll find a Webmaster Tools section, that lists all pages Google somehow did not find on your website. You can easily import these into the plugin and redirect the ones that…

WordPress robots.txt Example

The robots.txt file is a very powerful file if you’re working on a site’s SEO, but one that also has to be used with care. It allows you to deny search engines access to certain files and folders, but that’s very often not what you want to do. Over the years, especially Google changed a lot in how…