SEO

SEO

Yoast has its roots in SEO. We write a lot about SEO, mainly talking about WordPress SEO, mostly using our WordPress plugins, link building and on-site SEO in general.

At Yoast we believe in a holistic approach of online marketing, which is why we often combine SEO with Conversion Rate Optimization and Usability.

Site reviews: new setup, new pricing!

Today we’ll be releasing a renewed setup for our site reviews. For the past year, we have been limiting the slots for our site review orders to a fixed number per week. The demand for the service is overwhelming, and we would like to thank all customers for the trust you have in our expertise.…

The tools we use for our site reviews

In our site reviews we check a website from multiple angles, and because of that we use a variety of tools to determine what to advise. Some tools are for analysing, some for clearing things up when we are in doubt. It only seems logical to provide you with a list of some of these…

Link building, SEO & branding

If you want to rank a site for a keyword that’s even remotely competitive in search engines like Bing and Google, you need links. Link building has thus been one of the important pillars of most SEO campaigns over the last decade. Getting links is a non trivial business, and because of that, the SEO industry…

Should we move to an all HTTPS web?

There was a bit of tweeting in the SEO community today because Bing introduced an HTTPS version of their site and people thought that would mean they’d lose their keyword data. That’s not true, if you take the right precautions. I thought I’d write a bit of an intro in how all this works so…

RSS feeds in the age of Panda and Penguin

When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less…

Content Analysis with the WordPress SEO plugin

We’ve been rather busy with the WordPress SEO plugin the last few days. We did a release yesterday and a quick follow up today to fix a few collisions with other plugins. Loads of cool small fixes in there, but one in particular that I think is worth highlighting as it’s something other plugin developers…

How to cloak your affiliate links

We regularly review sites that monetize, in part, with affiliate links. I’ve always said and will continue to say that affiliate links should be redirected through a redirect script, but when we tried to help a client by linking to a proper explanation and example script, we couldn’t find one. So, in true Yoast style, I wrote…

Why Google won’t display the right page title

Lately we’ve been inundated, literally, with support requests for WordPress SEO and its premium add-ons, all asking one “simple” thing: why isn’t Google picking up my page title? People who changed their page title and see that the search results still show their old title are bound to think Google didn’t “get” the new title…

HTTP 503: Handling site maintenance correctly for SEO

Last week I got a few messages from Google Webmaster Tools, saying it couldn’t access the robots.txt file on a site of a client. Turns out the client didn’t handle scheduled downtime correctly, causing problems with Google. While this article covers some rather basic technical SEO the last bit might be interesting for more advanced…

Local SEO made easy!

We’ve been hard at work here at Yoast.com, together with our good friend Arjan Snaterse, to complete the delivery of our next baby: the Local SEO plugin, which is, just like our Video SEO plugin, an extension to the WordPress SEO plugin. The Local SEO makes creating geo sitemaps and KML files a breeze, while…