Technical SEO

Yoast has its roots in SEO. We write a lot about technical SEO, content SEO and search news. In this category we cover topics like crawl directives, page speed, on-page optimization and other factors that can improve your SEO.

As we believe in a holistic approach to online marketing, we combine technical SEO and content SEO with Conversion Rate Optimization and Usability.

Must read articles about Technical SEO

Ask Yoast: when should I use hreflang?

17 October 2016 by Joost de Valk »

Ask Yoast cornerstone content

Do you own a site in multiple languages or aimed at different regions? In that case, you want search engines to point people to the most “fitting” language and site. On top of that, you want to prevent Google from seeing similar content on sites for different markets as duplicate content. hreflang is the technical »

Category: Technical SEO

Ask Yoast: reference number in URL?

6 October 2016 by Joost de Valk » - 1 Comment

Ask Yoast reference numbers in URLs

Reference numbers (or post IDs) might be easy for your CMS, but they aren’t for your users. Remembering a URL with a number in it is hard, so the chance people will remember it and link to it is smaller. If people can remember your URLs they can also find it and share it with their friends more »

Category: Technical SEO

Is that a Possum near me?

29 September 2016 by Michiel Heijmans » - 12 Comments

Local search (Possum)

For a year and a half now, we SEOs have been talking to small business owners and each other about how Google’s handling near me searches better and better. Needless to say that mobile traffic is growing and location based ‘everything’ needs to be taken into account for every location dependent business. With the recent »

Categories: Search news, Technical SEO

WordPress: How to noindex a post!

20 September 2016 by Joost de Valk » - 3 Comments

noindex a post with meta robots noindex

Some posts and pages should not show up in search results. To make sure they don’t show up, you should tell search engines to exclude them. You do this with a meta robots noindex tag. For example; you might not want people to find the “thank you”-page you redirect people to when they’ve contacted you. »

Categories: Technical SEO, WordPress

Ask Yoast: why connect GSC with Yoast SEO?

19 September 2016 by Joost de Valk » - 1 Comment

Ask Yoast reference numbers in URLs

If you use our Yoast SEO plugin you’ve got the opportunity to connect it to Google Search Console (GSC). With GSC you can monitor the SEO health of your site, while Yoast SEO helps you to optimize your site. Connecting the two, so they can work together, will allow you to be more efficient when maintaining your site. »

Categories: Analytics, Technical SEO
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Ask Yoast: 301 or 302 redirect?

12 September 2016 by Joost de Valk » - 1 Comment

Ask Yoast reference numbers in URLs

You’ve deleted a post or page. Of course you know that you’re not done yet though! You’ll have to create a redirect, to avoid that visitors will land on your 404 page. Perhaps your site has a page that shows the information that you’ve just deleted, or something similar. So you want to create a redirect. But »

Category: Technical SEO
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Yoast SEO 3.5

7 September 2016 by Joost de Valk » - 5 Comments

yoast seo bug fixes

We’ve just pushed out a new release of Yoast SEO, our flagship plugin. The new version, 3.5, mostly has a metric ton of small bugfixes. In this post, we’ll discuss the most notable changes, but you should mostly be aware that this is what we would call a bugfix release. XML Sitemap changes We’ve decided to »

Categories: Announcements, Technical SEO, WordPress
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5 things to do after a hack

12 July 2016 by Michiel Heijmans » - 2 Comments

5 things to do after a hack

Even if you try your utmost best, chances are hackers will find a way to hack your site. Following our WordPress security article, I’ll show you five things you should do right after you find your site to be hacked. Some of those things you should probably do before it even happens! 1. Understand what just »

Categories: Technical SEO, WordPress

Crawl budget optimization

5 July 2016 by Joost de Valk » - 3 Comments

crawl budget

Google doesn’t always spider every page on a site instantly. In fact, sometimes it can take weeks. This might get in the way of your SEO efforts. Your newly optimized landing page might not get indexed. At that point, it becomes time to optimize your crawl budget. Crawl budget is the time Google has in a given »

Category: Technical SEO

DIY: Duplicate content check

22 June 2016 by Michiel Heijmans » - 10 Comments


Duplicate content might confuse Google. If your content is on multiple pages on your or other websites, Google won’t know what to rank first. Prevent duplicate content as much as possible. Perform a duplicate content check every now and then to find copied content. In the Advanced > RSS section of our Yoast SEO plugin, »

Categories: Content SEO, Technical SEO
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