Technical SEO

Yoast has its roots in SEO. We write a lot about technical SEO, content SEO and search news. In this category we cover topics like crawl directives, page speed, on-page optimization and other factors that can improve your SEO.

As we believe in a holistic approach to online marketing, we combine technical SEO and content SEO with Conversion Rate Optimization and Usability.

Must read articles about Technical SEO


5 things to do after a hack

12 July 2016 by Michiel Heijmans » - 2 Comments

5 things to do after a hack

Even if you try your utmost best, chances are hackers will find a way to hack your site. Following our WordPress security article, I’ll show you five things you should do right after you find your site to be hacked. Some of those things you should probably do before it even happens! 1. Understand what just »

Categories: Technical SEO, WordPress
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Crawl budget optimization

5 July 2016 by Joost de Valk » - 3 Comments

crawl budget

Google doesn’t always spider every page on a site instantly. In fact, sometimes it can take weeks. This might get in the way of your SEO efforts. Your newly optimized landing page might not get indexed. At that point, it becomes time to optimize your crawl budget. Crawl budget is the time Google has in a given »

Category: Technical SEO
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DIY: Duplicate content check

22 June 2016 by Michiel Heijmans » - 10 Comments

Duplicate_content_FI

Duplicate content might confuse Google. If your content is on multiple pages on your or other websites, Google won’t know what to rank first. Prevent duplicate content as much as possible. Perform a duplicate content check every now and then to find copied content. In the Advanced > RSS section of our Yoast SEO plugin, »

Categories: Content SEO, Technical SEO
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DIY: Optimize your browser cache

20 June 2016 by Michiel Heijmans » - 21 Comments

Site_speed_FI

Browser caching is the way a browser stores files from your website on a local computer. Browser caching makes sure all files load without unnecessary server connections, which is much faster. In this article, we’ll tell you how to check if that browser cache works and how to optimize it in WordPress. We’ll tell you how we approach »

Categories: Technical SEO, WordPress
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Ask Yoast: www and duplicate content

3 June 2016 by Joost de Valk » - 6 Comments

Ask Yoast your SEO question

If content on different urls is the same, search engines don’t know which url to show in the search results. We call this a duplicate content issue. And it can hurt your rankings! Unfortunately it happens more often than you’d think. Did you, for instance, ever think about the consequences of www or non www versions »

Categories: Content SEO, Technical SEO
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WordPress Security

24 May 2016 by Michiel Heijmans »

wordpress security must read article by yoast

WordPress security has always been food for thought. Even though most of the latest updates (including WordPress 4.5.2) deal with WordPress security issues, there is still a lot that can be done to improve that security, even by the less tech-savvy of us. In this article, I’d like to enumerate a number of suggestions on how to improve »

Categories: Technical SEO, WordPress
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robots.txt: the ultimate guide

17 May 2016 by Joost de Valk » - 5 Comments

robots.txt

The robots.txt file is one of the primary ways of telling a search engine where it can and can’t go on your website. All major search engines support the basic functionality it offers. There are some extra rules that are used by a few search engines which can be useful too. This guide covers all »

Category: Technical SEO
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Ask Yoast: should I never buy links?

13 May 2016 by Joost de Valk » - 5 Comments

Ask Yoast your SEO question

We understand that, at times, you might be tempted to buy links. Who doesn’t want to start ranking quickly? And, would it really harm your site, even if it’s from a “trustworthy” link selling site? Watch this video and know why you should never buy links! Why you should never buy links Can’t watch the »

Category: Technical SEO
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rel=canonical: the ultimate guide

10 May 2016 by Joost de Valk » - 38 Comments

canonical urls as a solution for duplicate content

A canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Sometimes you have products or content that is accessible under multiple URLs, or even on multiple websites. Using a canonical URL (an HTML link tag with attribute rel=canonical) these can exist without harming your rankings. What »

Categories: Content SEO, Technical SEO
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WordPress robots.txt example for great SEO

26 April 2016 by Joost de Valk » - 36 Comments

robots.txt

The robots.txt file is a very powerful file if you’re working on a site’s SEO. At the same time, it also has to be used with care. It allows you to deny search engines access to certain files and folders, but that’s very often not what you want to do. Over the years, especially Google changed »

Categories: Technical SEO, WordPress
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