Technical SEO

Yoast has its roots in SEO. We write a lot about technical SEO, content SEO and search news. In this category we cover topics like crawl directives, page speed, on-page optimization and other factors that can improve your SEO.

If you want to dive a bit deeper into technical SEO you should definitely check out our Technical SEO 1 training!

As we believe in a holistic approach to online marketing, we combine technical SEO and content SEO with user experience and usability to create awesome websites.

Technical SEO

Must read articles about Technical SEO

  • rel=canonical: the ultimate guide

    rel=canonical: the ultimate guide »

    The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!

  • hreflang: the ultimate guide

    hreflang: the ultimate guide »

    This guide discusses what hreflang is, what it is for and gives in-depth information on how to implement it for your multilingual websites.

  • robots.txt: the ultimate guide

    robots.txt: the ultimate guide »

    The robots.txt file is a file that follows a strict standard. With the robots.txt you can tell search engines where they can and cannot go on your site. Learn how to use the robots.txt to your advantage to block the search engine from spidering parts of your site it doesn't need to visit!

  • Structured data with the ultimate guide

    Structured data with the ultimate guide »

    To get search engines to fully understand your site, you need structured data in the form of This guide helps you on your way.

Optimizing a single page: One page website SEO

21 March 2018 by Michiel Heijmans

One page websites have been popular for some time now. Basically, it’s your entire website on your homepage. It’s fancy, it’s streamlined. By dividing your homepage into multiple sections, and adding a menu that allows visitors to jump to the section they want to visit, you create an entire website experience on that one single …

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Category: Technical SEO
seo for architects

International sites: the best domain structure for SEO

20 March 2018 by Willemien Hallebeek - 6 Comments

Making your website rank high can be a challenge. Making your international sites rank high can be an even bigger challenge. There are just a lot more things you have to do for multilingual SEO: create content for different markets, set up sites for those markets and implement hreflang, just to name a few. Plus there are …

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domains for your international sites

Pagination & SEO: best practices

15 March 2018 by Joost de Valk - 34 Comments

Paginated archives have long been a topic of discussion in the SEO community. Over time, best practices for optimization have evolved, and we now have pretty clear definitions. This post explains what these best practices are. It’s good to know that Yoast SEO applies all these rules to every archive with pagination. Indicate that an …

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Category pages

Ask Yoast: Include WooCommerce product tags in your XML sitemap?

9 March 2018 by Joost de Valk - 7 Comments

XML sitemaps are an important part of your site because they ensure search engines can crawl all the pages on your site that you want to appear in the search results. It’s up to you to decide what pages you want to include, and what pages are better left unincluded. Keep an eye out for …

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Ask Yoast: technical SEO

Which pages should I noindex or nofollow?

7 March 2018 by Michiel Heijmans - 24 Comments

Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be there as glue for other pages, or simply because whatever regulations require them to be accessible on your website. As a regular visitor to our website, …

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noindex robots

Ask Yoast: Order of categories and subcategories in URLs

23 February 2018 by Joost de Valk - 13 Comments

It’s important to put some thought into your URL structure, particularly when you’re starting a new website. If you make sure your URL structure is clear and focused right from the beginning, you won’t have to face the huge task of changing and redirecting all your URLs later on. But, of course, sometimes you need …

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Category: Technical SEO
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Ask Yoast: technical SEO

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