Technical SEO

Yoast has its roots in SEO. We write a lot about technical SEO, content SEO and search news. In this category we cover topics like crawl directives, page speed, on-page optimization and other factors that can improve your SEO.

If you want to dive a bit deeper into technical SEO you should definitely check out our Technical SEO 1 training!

As we believe in a holistic approach to online marketing, we combine technical SEO and content SEO with Usability to create awesome websites.

Must read articles about Technical SEO

Ask Yoast: One or multiple domains for campaigns?

20 March 2017 by Joost de Valk » - 4 Comments

Ask Yoast: noindex posts that need an update?

You might have a lot of small sites which are topically related to each other. If you want to get more traffic to these sites, how do you achieve this? Do you have to bundle those sites to gain more traffic? And, what’s best for SEO if you want to run a new campaign? Set up a »

Category: Technical SEO
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Metadata and SEO part 3: social, internationalization and more

15 March 2017 by Michiel Heijmans »

metadata seo social media internationalization

Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. »

Categories: Social Media, Technical SEO
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Ask Yoast: noindex posts that need an update?

13 March 2017 by Joost de Valk »

Ask Yoast: noindex posts that need an update?

If you own a blog for a long time, it could be that some of your old blog posts need to be updated or optimized. Every once in a while, you should go through your archive to check that. When you go through your archive pages, you might see posts with low quality content that you »

Categories: Content SEO, Technical SEO
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Metadata and SEO part 2: link rel metadata

9 March 2017 by Michiel Heijmans » - 4 Comments

metadata SEO link rel

In the first post of our metadata series, I discussed the meta tags in the <head> of your site. But there’s more metadata in the <head> that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version »

Category: Technical SEO
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Ask Yoast: redirecting your site to non-www and HTTPS

7 March 2017 by Joost de Valk » - 12 Comments

Ask Yoast: noindex posts that need an update?

Let’s say you own the website http://www.some-example.com. At one point, you might like visitors to go to the non-www version instead of the www version of your domain. In addition to this, if you follow security best practices, you might want to switch from HTTP to HTTPS. What should you do if you want to make both these changes? You »

Categories: Technical SEO, WordPress
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WordPress archive pages: the tutorial

3 March 2017 by Jimmy Comack » - 9 Comments

category seo

Once your website starts growing and you continue writing blog posts, you’ll eventually end up with archive pages. These archive pages can be based on taxonomies, categories, custom post types and even dates. WordPress has built-in support for these archive pages, however there are some small drawbacks. In this post, I’ll explain to you how »

Categories: Technical SEO, WordPress
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Local ranking factors that help your local business’ SEO

2 March 2017 by Michiel Heijmans » - 13 Comments

local SEO ranking factors

If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are »

Categories: Content SEO, Social Media, Technical SEO
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Metadata and SEO part 1: the head section

1 March 2017 by Michiel Heijmans » - 15 Comments

metadata and SEO

Metadata is all the information about a page that you send to a search engine that isn’t visible to your visitors. There seems to be some misunderstanding about this, as most of the articles I read about SEO metadata seem to imply that it’s just the title, description, keywords and robots declaration in the <head> of »

Category: Technical SEO

Which redirect should I use?

23 February 2017 by Edwin Toonen » - 5 Comments

which redirect - delete a page

As an SEO or site owner, you are bound to run into redirects. Whenever you delete a page, change your URL structure or switch to a new domain, you are going to have to redirect your URLs. You have to tell search engine robots that there has been a change in your URLs and that »

Category: Technical SEO
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Ask Yoast: duplicate content issues on my shop?

22 February 2017 by Joost de Valk » - 2 Comments

Ask Yoast category and product pages duplicate content issues

If you own an eCommerce site, you might wonder how to optimize your category pages and your product pages. Could you have the same content on your category page and your product pages? If you have the same content on multiple pages of your website, would Google know what to rank first? Or would it cause duplicate »

Categories: Content SEO, eCommerce, Technical SEO
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