Technical SEO

Yoast has its roots in SEO. We write a lot about technical SEO, content SEO and search news. In this category we cover topics like crawl directives, page speed, on-page optimization and other factors that can improve your SEO.

As we believe in a holistic approach to online marketing, we combine technical SEO and content SEO with Conversion Rate Optimization and Usability.

Must read articles about Technical SEO


WordPress Security

24 May 2016 by Michiel Heijmans »

wordpress security must read article by yoast

WordPress security has always been food for thought. Even though most of the latest updates (including WordPress 4.5.2) deal with WordPress security issues, there is still a lot that can be done to improve that security, even by the less tech-savvy of us. In this article, I’d like to enumerate a number of suggestions on how to improve »

Categories: Technical SEO, WordPress
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robots.txt: the ultimate guide

17 May 2016 by Joost de Valk » - 5 Comments

robots.txt

The robots.txt file is one of the primary ways of telling a search engine where it can and can’t go on your website. All major search engines support the basic functionality it offers. There are some extra rules that are used by a few search engines which can be useful too. This guide covers all »

Category: Technical SEO
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Ask Yoast: should I never buy links?

13 May 2016 by Joost de Valk » - 5 Comments

Ask Yoast your SEO question

We understand that, at times, you might be tempted to buy links. Who doesn’t want to start ranking quickly? And, would it really harm your site, even if it’s from a “trustworthy” link selling site? Watch this video and know why you should never buy links! Why you should never buy links Can’t watch the »

Category: Technical SEO
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rel=canonical: the ultimate guide

10 May 2016 by Joost de Valk » - 38 Comments

canonical urls as a solution for duplicate content

A canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Sometimes you have products or content that is accessible under multiple URLs, or even on multiple websites. Using a canonical URL (an HTML link tag with attribute rel=canonical) these can exist without harming your rankings. What is »

Categories: Content SEO, Technical SEO
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WordPress robots.txt example for great SEO

26 April 2016 by Joost de Valk » - 36 Comments

robots.txt

The robots.txt file is a very powerful file if you’re working on a site’s SEO. At the same time, it also has to be used with care. It allows you to deny search engines access to certain files and folders, but that’s very often not what you want to do. Over the years, especially Google changed »

Categories: Technical SEO, WordPress
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Ask Yoast: page tabs and SEO

18 April 2016 by Joost de Valk » - 3 Comments

Ask Yoast your SEO question

Welcome to another Ask Yoast! This time we’ll take a question from Gary Cannon (Home España). He asks: “What’s your opinion on SEO and using page tabs? Should each tab have an SEO text or just the first tab?” Should you really use tabs? Check out our video or read the answer below! Ask Yoast transcript Well, in »

Category: Technical SEO
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hreflang: the ultimate guide

5 April 2016 by Joost de Valk » - 31 Comments

9_Use_Hreflang_FI (1)

hreflang is a technical solution for sites that have similar content in multiple languages. A site owner wants search engines to point people to the most “fitting” language. Say a user is Dutch, the page that ranks is English, but there’s also a Dutch version. You would want Google to show the Dutch page in »

Category: Technical SEO
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Yoast SEO plugin tutorials

24 March 2016 by Marieke van de Rakt » - 13 Comments

Yoast SEO for WordPress training

Do you encounter any difficulties configuring your Yoast SEO plugin? Want to know more about all features and settings of the Yoast SEO plugin? We have great news for you! Joost has made a series of Yoast SEO plugin tutorials for every tab on every page of the Yoast SEO configuration pages. A playlist of a total of »

Categories: Technical SEO, WordPress
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The power of our reviews

23 March 2016 by Michiel Heijmans » - 11 Comments

Reviews_alt_FI

We’ve been doing our website reviews for quite some time now. Over the past years, we have reviewed more than 1,700 websites (!) and counting. In this article, I’d like to show you how our reviews can help your website by highlighting some of the recommendations and how the follow-up on that resulted in increased traffic »

Category: Technical SEO
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Ask Yoast: Google PageSpeed score

21 March 2016 by Joost de Valk » - 2 Comments

Ask Yoast your SEO question

In Ask Yoast we handle your SEO question! This time we received a question from Stefan Wohlert from Venlo, just around the corner here in the Netherlands. He asks: “How important is the Google PageSpeed score for SEO?” In this video we explain what this score means for your site’s SEO: Focus on a fast website »

Category: Technical SEO
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