General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.


How to optimize your restaurant website

9 February 2016 by Michiel Heijmans » - 8 Comments

how to optimize your restaurant website

If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already but have decided to focus a bit more on specific types of websites in a number of posts to come. This one will be about what »

Category: General SEO

Weekly SEO Recap: guidelines & more

29 January 2016 by Joost de Valk » - 9 Comments

Joost's Weekly SEO Recap

This week we had a whole bunch of “do this not that” type bits of news coming out of Google, but one big thing: updated Google webmaster guidelines. Those new guidelines led to more news as Google clarified some of the things those new guidelines say. Updated Google webmaster guidelines Google has updated its webmaster guidelines. »

Category: General SEO

Google updates its Webmaster Guidelines

29 January 2016 by Joost de Valk » - 9 Comments

Core_algorithm_Google_FI

Google has a long set of webmaster guidelines, these are guidelines on how to improve your site for search. They recently updated those guidelines, and every time they do such an update to their guidelines, it’s interesting to see what they added and what they changed. Most of the changes were slightly overdue as they had »

Category: General SEO

Managing a growing blog: technical SEO

27 January 2016 by Marieke van de Rakt » - 15 Comments

Growing_blog_2_FI

As a blog starts growing, you’ll need to do more things to keep the technical aspects of your SEO covered. The first thing you should do, whether your blog is big or small, is installing our Yoast SEO plugin. That pretty much covers everything concerning technical SEO. We made it that simple. But, as your blog or website »

Category: General SEO

Site speed: tools and suggestions

26 January 2016 by Joost de Valk » - 46 Comments

Site_speed_FI

Site speed is one of the factors that determine whether you get a good ranking in Google. While site speed was historically not the most important ranking factor, its importance seems to be growing. A slow website will also result in a slower crawling rate, so Google indexes pages on your site at a slower »

Category: General SEO

Weekly SEO recap: Google update galore

22 January 2016 by Joost de Valk » - 9 Comments

Joost's SEO recap

This week we started with a Google update that rolled out over the weekend. Then there was “some” more news that came out of Google. Ranging from Google Penguin to a Search Console homepage redesign, we’ve got quite a bit to cover, so let’s dive right in! Major update over the weekend I won’t go into much »

Category: General SEO

What our website reviews can do for you

20 January 2016 by Michiel Heijmans » - 8 Comments

Yoast website reviews help you optimize your site

“Can you make us rank #1 for our keyword?” “How much more traffic can you promise us?” “Can you make us rank higher, and if so, what spot?” These are just a few examples of questions we often get from people interested in our website reviews. Unfortunately, SEO doesn’t work this way, at all. We »

Category: General SEO

Another weekend, another Google update

19 January 2016 by Joost de Valk » - 18 Comments

Google updated its Google Webmaster Guidelines

Hot on the heels of last week’s update, we had another Google update this weekend. Looking at the data there are some outliers, probably due to individual issues with sites, but most of all it seems like Google is changing the branding results all the time now. Google updates galore I wrote 3 posts last »

Category: General SEO

Weekly SEO recap: it’s not Panda, not Penguin, it’s… Brands!

15 January 2016 by Joost de Valk » - 8 Comments

Joost's SEO recap

This week we had quite a bit of news. But…. I’ve written about it all, already. So I’m gonna be a lazy guy and point you straight at the three posts I wrote this week on Google changes: The week started with us not knowing much yet, but it’s good to read this to get an idea »

Category: General SEO

Google core algorithm update: brand terms

14 January 2016 by Joost de Valk » - 23 Comments

Google updated its Google Webmaster Guidelines

Over the weekend we saw an incredibly big shuffle in Google search results. I wrote about it earlier this week, as we were researching what happened. I’ll be honest: we’re still researching. But let me update you on what we know and don’t know about this Google core algorithm update. What we know We know »

Category: General SEO


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