SEO

SEO

Yoast has its roots in SEO. We write a lot about SEO, mainly talking about WordPress SEO, mostly using our WordPress plugins, link building and on-site SEO in general.

At Yoast we believe in a holistic approach of online marketing, which is why we often combine SEO with Conversion Rate Optimization and Usability.

Website Maintenance: clean up old posts & pages

When you maintain a blog, you write different types of posts. Of course, you try to write evergreen cornerstone content posts all the time. The reality is different. Some posts have historical value, others only have momentary value. You should go through your archive every once in a while, and clean it up. This should…

Crawl efficiency: making Google’s crawl easier

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If  you intend…

Search Analytics in Google Webmaster Tools

Yesterday, Google confirmed what we’ve been anticipating for years: mobile search has overtaken desktop search. On their Inside AdWords blog, they stated the following: more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. Let’s let that sink in for a moment, combining it in our heads…

Using category and tag pages for your site’s SEO

In our site reviews we often see that a site’s category / tag structure is completely unmanaged. Even large news sites suffer from over-usage of tags and categories. Tags and categories are both examples of a taxonomy system. By default a WordPress site has these two, but you can add more. When used correctly, a…

The future of search

One of the speakers at our upcoming YoastCon is Marcus Tandler, one of my best friends in the industry. I met Marcus almost at the beginning of my career as an SEO consultant, we’ve since had fun at numerous conferences throughout the world, most notably SEOktoberfest, which Marcus organizes in his hometown Munich. I’m very proud that he’ll…

Google’s “Mobilegeddon” is on its way

This was the week of the announced Google mobile update. The update has been dubbed “Mobilegeddon” in the SEO industry, but up until today, it wasn’t exactly living up to expectations. The idea though, is very simple: if your website isn’t deemed mobile friendly, it won’t rank as well in mobile search results (which, in itself,…

Holistic SEO

Here at Yoast we try to combat the notion that SEO is just a trick. SEO is so much more. Over the years, social media has become more important as a method for discovering new content and products. Google changes its algorithm literally hundreds of times a year. It adapts to the changing influence of…

Changing URLs in search results

Yesterday Google announced that they’ll change the way they represent URLs in mobile search results. This post explains what is changing, what this means for you and how our WordPress SEO plugin will help you with these changes. What is changing in the search results? In their blogpost Google say they’ll changing the following: The website name…

How is your site’s SEO doing?

One question we get quite often in our website reviews is whether we can help people recover from the drop they noticed in their rankings or traffic. A lot of the times, this is a legitimate drop and people were actually in a bit of trouble. However, more often than not there wasn’t anything wrong with either…

Search operators

Yes, you want to rank first in Google. And yes, you think you have optimized a site for that. But have you ever been playing with Google to see how your site is doing? Probably not, but let’s do that right now. Have you ever used search operators in your Google queries? Search operators are…