General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.

Weekly SEO Recap: AMPlified spam

9 October 2015 by Joost de Valk » - 2 Comments

Joost's Weekly SEO Recap

This is a week of quite a bit of news. Google pushed a new standard called Accelerated Mobile Pages and an update to prevent hacked sites from ranking in the search results. Let’s dive in: Accelerated Mobile Pages The biggest news of the week is Google’s push for a new web standard they’ve developed together with a ton »

Category: General SEO

Get ready for the launch:
Yoast Basic SEO training!

8 October 2015 by Marieke van de Rakt » - 2 Comments

Basic SEO Training

We’ve been working really, really hard these past few weeks to finalize our first Yoast Academy training. Now, we’re counting the days until the launch: only 5 days to go. The Basic SEO training will be available starting from October 12 and will be offered at an introductory price of $249 this October (after which the price will »

Categories: Announcements, General SEO

Google Panda & low quality pages

5 October 2015 by Joost de Valk » - 13 Comments

google panda - low quality pages

While reviewing websites, quite often we find sites that already have become a victim of Google Panda’s algorithm, or run the risk of getting “Pandalized”. A site runs the risk of being hit by Panda when it has a lot of low quality pages. In this post I want to give you some quick insights into what »

Category: General SEO

Weekly SEO Recap: Google app indexing & rel=author

2 October 2015 by Joost de Valk » - 1 Comment

Joost's Weekly SEO Recap

At Yoast, we’ve been ridiculously busy getting ready for all the product launches we’ve got coming up, like our new eBook and our upcoming Basic SEO training course. Luckily, we also still have time to look at the news because Google has been rather busy and there was other stuff to tell too, regarding new Apple releases. »

Category: General SEO

Weekly SEO Recap: local and iOS9 search

25 September 2015 by Joost de Valk » - 1 Comment

Joost's Weekly SEO Recap

I’m at the airport in Munich while writing this, going back home after a week with the brightest minds in SEO surrounding me at SEOktoberfest. Luckily, there was plenty of news to discuss :) Local search If you’re doing local search optimization and want to know a bit more about it, Moz’s local search ranking factors research piece »

Category: General SEO

SEO friendly URLs

23 September 2015 by Michiel Heijmans » - 34 Comments

seo friendly urls

The subject is up for much discussion: SEO friendly URLs. Should or shouldn’t I include the category? Should the URL be as short as possible or is there room for extra’s? Should it be stuffed with keywords or not? In this post, I’ll explain our take on SEO friendly URLs and try to elaborate a »

Category: General SEO

Weekly SEO Recap: antitrust ranking factors

18 September 2015 by Joost de Valk » - 3 Comments

Joost's Weekly SEO Recap

I write this knowing that next week I’ll be in Munich with many friends of the SEO industry for SEOktoberfest, a conference unlike any other. We’ll talk shop with some of the best and brightest minds in our industry and to say I’m excited is an extreme understatement. Google loses antitrust case in Russia These headlines »

Category: General SEO

Weekly SEO Recap: Panda U-Turns and new Bing tools

11 September 2015 by Joost de Valk » - 8 Comments

Joost's weekly SEO recap

New iPhones! Search news? Oh right… So… About that search news. Panda’s making U-turns, Yandex penalizing sites for selling links, Bing offering new keyword tools and more! What happened to Panda? Google announced a Panda 4.2 update that’d “very slowly” roll out a while back, we covered that. It seems as though, according to this post by »

Category: General SEO

Yoast SEO… for Drupal

9 September 2015 by Joost de Valk » - 28 Comments


Today I’m proud to announce the first step in Yoast SEO going cross-platform. We’ll release the first version of Yoast SEO for Drupal on September 23, 2015. This brings the core functionality of Yoast SEO to the users of Drupal 7. This core functionality includes management and optimization of content and meta data (like titles and »

Category: General SEO

Live website reviews: lessons learned

7 September 2015 by Michiel Heijmans » - 12 Comments

live website review

Just the other day, I was at this local event where we did some live reviews for small business owners. It’s always a lot of fun to experience live reactions to some of the statements we make. People start frowning, most of the times. In this post, I will share the things that caught my »

Categories: General SEO, Usability & Conversion

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