General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.

Must read articles about General SEO


WordPress robots.txt example for great SEO

26 April 2016 by Joost de Valk » - 36 Comments

WordPress_Robots_FI (1)

The robots.txt file is a very powerful file if you’re working on a site’s SEO. At the same time, it also has to be used with care. It allows you to deny search engines access to certain files and folders, but that’s very often not what you want to do. Over the years, especially Google changed »

Categories: General SEO, WordPress
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Ask Yoast: page tabs and SEO

18 April 2016 by Joost de Valk » - 3 Comments

SEO question - Ask Yoast

Welcome to another Ask Yoast! This time we’ll take a question from Gary Cannon (Home España). He asks: “What’s your opinion on SEO and using page tabs? Should each tab have an SEO text or just the first tab?” Should you really use tabs? Check out our video or read the answer below! Ask Yoast transcript Well, in »

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hreflang: the ultimate guide

5 April 2016 by Joost de Valk » - 31 Comments

9_Use_Hreflang_FI (1)

hreflang is a technical solution for sites that have similar content in multiple languages. A site owner wants search engines to point people to the most “fitting” language. Say a user is Dutch, the page that ranks is English, but there’s also a Dutch version. You would want Google to show the Dutch page in »

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Yoast SEO plugin tutorials

24 March 2016 by Marieke van de Rakt » - 13 Comments

Yoast SEO for WordPress training

Do you encounter any difficulties configuring your Yoast SEO plugin? Want to know more about all features and settings of the Yoast SEO plugin? We have great news for you! Joost has made a series of Yoast SEO plugin tutorials for every tab on every page of the Yoast SEO configuration pages. A playlist of a total of »

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The power of our reviews

23 March 2016 by Michiel Heijmans » - 11 Comments

Reviews_alt_FI

We’ve been doing our website reviews for quite some time now. Over the past years, we have reviewed more than 1,700 websites (!) and counting. In this article, I’d like to show you how our reviews can help your website by highlighting some of the recommendations and how the follow-up on that resulted in increased traffic »

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Ask Yoast: Google PageSpeed score

21 March 2016 by Joost de Valk » - 2 Comments

SEO question - Ask Yoast

In Ask Yoast we handle your SEO question! This time we received a question from Stefan Wohlert from Venlo, just around the corner here in the Netherlands. He asks: “How important is the Google PageSpeed score for SEO?” In this video we explain what this score means for your site’s SEO: Focus on a fast website »

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How to optimize your real estate site

16 March 2016 by Michiel Heijmans » - 8 Comments

how to optimize your real estate site

There is a significant difference between a real estate site and a ‘regular’ website. Real estate sites have temporary content: when an estate is up for sale, there is a page for it online. But when it’s sold, it tends to leave the internet. In this post, I’ll tell you how to deal with that. First »

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Optimize your (WordPress) gallery

9 March 2016 by Michiel Heijmans » - 9 Comments

Optimize your WordPress gallery

Optimizing your images is one thing, but optimizing a page filled with images really is another. Of course, there is a certain overlap in how to optimize a single image and a gallery. In this post, I will go over the things you need to take into account when using photo galleries on your website. »

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WordPress & AMP: part II

8 March 2016 by Joost de Valk » - 69 Comments

AMP_FI

My previous post about AMP lead to a ton of questions and rightfully so. We’ve been testing, developing and working hard in general on understanding what needs to be done to get AMP working without too many errors. This post is an update on where we stand right now, introduces an updated Yoast SEO AMP Glue plugin with »

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How to optimize your news site

3 March 2016 by Michiel Heijmans » - 8 Comments

Optimizing your news site

If your website is all about news, there’s quite a lot that can be done to optimize your news site for search engines (and your users in the process). In this post, I’ll address a number of things you need to consider for your news website. First of all, if you have a construction business »

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