Technical SEO

Yoast has its roots in SEO. We write a lot about technical SEO, content SEO and search news. In this category we cover topics like crawl directives, page speed, on-page optimization and other factors that can improve your SEO.

If you want to dive a bit deeper into technical SEO you should definitely check out our Technical SEO 1 training!

As we believe in a holistic approach to online marketing, we combine technical SEO and content SEO with user experience and usability to create awesome websites.

Technical SEO

Must read articles about Technical SEO

  • rel=canonical: the ultimate guide

    rel=canonical: the ultimate guide »

    The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!

  • hreflang: the ultimate guide

    hreflang: the ultimate guide »

    This guide discusses what hreflang is, what it is for and gives in-depth information on how to implement it for your multilingual websites.

  • robots.txt: the ultimate guide

    robots.txt: the ultimate guide »

    The robots.txt file is a file that follows a strict standard. With the robots.txt you can tell search engines where they can and cannot go on your site. Learn how to use the robots.txt to your advantage to block the search engine from spidering parts of your site it doesn't need to visit!

  • Structured data with Schema.org: the ultimate guide

    Structured data with Schema.org: the ultimate guide »

    Structured data in the form of Schema.org can help your site stand out in the search results. Applying it correctly can lead to rich results that are much more enticing to click. Find out how structured data can influence your SEO in this ultimate guide!


Google Duplex: The what, the ethics, the SEO

16 May 2018 by Joost de Valk - 9 Comments

Perhaps you heard about Google Duplex? You know, the artificial assistant that called a hairdresser to make an appointment? Fascinating technology, but what is it exactly? And does it affect search or SEO? In this post, I’ll explain what Google Duplex is. And, I’ll raise some ethical issues I have with it. Finally, I will …

Read: "Google Duplex: The what, the ethics, the SEO"
Categories: Content SEO, Technical SEO
Google duplex AI



Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags

30 April 2018 by Jono - 15 Comments

Optimizing how your content looks when it’s shared on third-party platforms like Facebook, Twitter or WhatsApp can drive improved visibility, clickthrough, and conversions. But it’s not as simple as just picking a great image… When you share a URL on Facebook, Twitter, or other platforms, they’ll typically show a preview of the page, with a …

Read: "Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags"
Optimize product images for your online shop


How to add HowTo structured data to your how-to article

26 April 2018 by Edwin Toonen - 18 Comments

You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. You can even introduce structured data that Google …

Read: "How to add HowTo structured data to your how-to article"
JSON-LD for your website


Yoast SEO & Ryte: Checking your site’s indexability

28 March 2018 by Edwin Toonen - 9 Comments

Your site needs to be up and running if you want to be found in search engines. If you aren’t blocking anything — deliberately or accidentally — search engine spiders can crawl and index it. You probably know that Yoast SEO has lots of options to determine what does and doesn’t need to be indexed, but …

Read: "Yoast SEO & Ryte: Checking your site’s indexability"
Crawl efficiency

Why we changed so many things in the 7.0 update

28 March 2018 by Joost de Valk - 5 Comments

On March 6, we released a major update of our Yoast SEO plugin. This update was aimed at making SEO easier and more understandable for our users. We removed quite a few settings and options. In other cases, we changed the names of settings making them easier to understand for non-technical users. All in all, …

Read: "Why we changed so many things in the 7.0 update"
yoast SEO 7.0

Optimizing a single page: One page website SEO

21 March 2018 by Michiel Heijmans - 18 Comments

One page websites have been popular for some time now. Basically, it’s your entire website on your homepage. It’s fancy, it’s streamlined. By dividing your homepage into multiple sections, and adding a menu that allows visitors to jump to the section they want to visit, you create an entire website experience on that one single …

Read: "Optimizing a single page: One page website SEO"
Category: Technical SEO
Tag:
seo for architects


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