Technical SEO

Yoast has its roots in SEO. We write a lot about technical SEO, content SEO and search news. In this category we cover topics like crawl directives, page speed, on-page optimization and other factors that can improve your SEO.

As we believe in a holistic approach to online marketing, we combine technical SEO and content SEO with Conversion Rate Optimization and Usability.

Must read articles about Technical SEO

Pagination or infinite scrolling: which is best for SEO?

7 December 2016 by Michiel Heijmans » - 13 Comments

pagination or infinite scrolling

Something that’s always up for discussion is how to load new content on your archive, category or search results pages. You can do this in a number of ways. You can list a certain amount of posts or products and add a ‘next’ link at the bottom of that list. You can add a ‘load more’ button at »

Category: Technical SEO

Archive SEO: archive by topic, not by date

6 December 2016 by Joost de Valk » - 1 Comment

category seo

A common practice for many blogs is to use date-based archives for their archive pages. These long lists of links, sorted by month and year, group posts that were made during that period. Although this initially might make sense, it can have an adverse impact on your archive SEO. So how do you optimize your »

Category: Technical SEO
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Let us care for your site: Yoast SEO Care

1 December 2016 by Joost de Valk » - 12 Comments

Yoast SEO Care

As a hard-working site owner, it is often difficult to find the time to work on issues that are holding your company back. You might find that the blog posts of your competitor appear higher in search results, but you don’t know what to do about it. Or, you might discover that your site isn’t »

Categories: Announcements, Technical SEO, WordPress
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Local business listings with Schema.org and JSON-LD

25 November 2016 by Edwin Toonen » - 13 Comments

JSON-LD for your website

One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a »

Categories: eCommerce, Technical SEO
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Google Search Console: Search Appearance

22 November 2016 by Michiel Heijmans » - 8 Comments

webmaster tools bing

There are a lot of ways to check how your website’s doing these days. The most common one people use is probably Google Analytics. Google Analytics is definitely a great tool for monitoring your site. However, since the ‘not provided’ development, it’s become pretty hard to monitor your SEO efforts. And unfortunately, most tools that »

Categories: Analytics, Technical SEO
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Ask Yoast: why and how to minify your JS and CSS

21 November 2016 by Joost de Valk » - 6 Comments

Ask Yoast rank globally

If you check your site speed with Google PageSpeed Insights you might get the advice to minify your Javascript (JS) and Cascading Style Sheets (CSS) files. Your JS files contain the code for the interactive elements of your website. And in your CSS files you specify the design of your pages. Minifying those files will decrease your page »

Category: Technical SEO
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Grow your business with ratings and reviews

10 November 2016 by Michiel Heijmans » - 4 Comments

ratings and reviews

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. A testimonial tells you that someone you can identify with has bought a product and loved it. That must mean »

Categories: Technical SEO, Usability & Conversion
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Use JSON-LD to add schema.org data to your website

2 November 2016 by Michiel Heijmans » - 10 Comments

JSON-LD for your website

In this post, we’ll shed some light on Schema.org and JSON-LD. What is it and how can you put it to use for your website? There are many ways to let Google and other search engines know what your page is about. Next to writing awesome content, which should always be your starting point, we »

Category: Technical SEO
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Ask Yoast: what’s a slug?

31 October 2016 by Joost de Valk »

Ask Yoast rank globally

For this edition of Ask Yoast, we received a question that belongs in the SEO basics category: what’s a slug? The answer is simple because it’s the piece of the URL that distinguishes a post. In this Ask Yoast, Joost explains what a slug is and what its SEO benefits are. This Ask Yoast is all about the »

Categories: Technical SEO, WordPress
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Website maintenance: 404 error pages

28 October 2016 by Joost de Valk » - 6 Comments

404 error pages

If your website means anything for your business, you should not forget to schedule time to do maintenance on it. Therefore we regularly write about the things you should do to keep your site in shape. In this post we’ll write about the most basic of all: checking for 404 error pages. Note: this post does not cover how to »

Categories: Analytics, Technical SEO
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