Technical SEO

Yoast has its roots in SEO. We write a lot about technical SEO, content SEO and search news. In this category we cover topics like crawl directives, page speed, on-page optimization and other factors that can improve your SEO.

As we believe in a holistic approach to online marketing, we combine technical SEO and content SEO with Conversion Rate Optimization and Usability.

Must read articles about Technical SEO


WordPress: How to noindex a post!

20 September 2016 by Joost de Valk » - 1 Comment

noindex a post with meta robots noindex

Some posts and pages should not show up in search results. To make sure they don’t show up, you should tell search engines to exclude them. You do this with a meta robots noindex tag. For example; you might not want people to find the “thank you”-page you redirect people to when they’ve contacted you. »

Categories: Technical SEO, WordPress
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Ask Yoast: why connect GSC with Yoast SEO?

19 September 2016 by Joost de Valk » - 1 Comment

Ask Yoast links to pdf files

If you use our Yoast SEO plugin you’ve got the opportunity to connect it to Google Search Console (GSC). With GSC you can monitor the SEO health of your site, while Yoast SEO helps you to optimize your site. Connecting the two, so they can work together, will allow you to be more efficient when maintaining your site. »

Categories: Analytics, Technical SEO
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Ask Yoast: 301 or 302 redirect?

12 September 2016 by Joost de Valk » - 1 Comment

Ask Yoast links to pdf files

You’ve deleted a post or page. Of course you know that you’re not done yet though! You’ll have to create a redirect, to avoid that visitors will land on your 404 page. Perhaps your site has a page that shows the information that you’ve just deleted, or something similar. So you want to create a redirect. But »

Category: Technical SEO
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Yoast SEO 3.5

7 September 2016 by Joost de Valk » - 5 Comments

yoast seo bug fixes

We’ve just pushed out a new release of Yoast SEO, our flagship plugin. The new version, 3.5, mostly has a metric ton of small bugfixes. In this post, we’ll discuss the most notable changes, but you should mostly be aware that this is what we would call a bugfix release. XML Sitemap changes We’ve decided to »

Categories: Announcements, Technical SEO, WordPress
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5 things to do after a hack

12 July 2016 by Michiel Heijmans » - 2 Comments

5 things to do after a hack

Even if you try your utmost best, chances are hackers will find a way to hack your site. Following our WordPress security article, I’ll show you five things you should do right after you find your site to be hacked. Some of those things you should probably do before it even happens! 1. Understand what just »

Categories: Technical SEO, WordPress
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Crawl budget optimization

5 July 2016 by Joost de Valk » - 3 Comments

crawl budget

Google doesn’t always spider every page on a site instantly. In fact, sometimes it can take weeks. This might get in the way of your SEO efforts. Your newly optimized landing page might not get indexed. At that point, it becomes time to optimize your crawl budget. Crawl budget is the time Google has in a given »

Category: Technical SEO
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DIY: Duplicate content check

22 June 2016 by Michiel Heijmans » - 10 Comments

Duplicate_content_FI

Duplicate content might confuse Google. If your content is on multiple pages on your or other websites, Google won’t know what to rank first. Prevent duplicate content as much as possible. Perform a duplicate content check every now and then to find copied content. In the Advanced > RSS section of our Yoast SEO plugin, »

Categories: Content SEO, Technical SEO
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DIY: Optimize your browser cache

20 June 2016 by Michiel Heijmans » - 21 Comments

Site_speed_FI

Browser caching is the way a browser stores files from your website on a local computer. Browser caching makes sure all files load without unnecessary server connections, which is much faster. In this article, we’ll tell you how to check if that browser cache works and how to optimize it in WordPress. We’ll tell you how we approach »

Categories: Technical SEO, WordPress
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Ask Yoast: www and duplicate content

3 June 2016 by Joost de Valk » - 6 Comments

Ask Yoast links to pdf files

If content on different urls is the same, search engines don’t know which url to show in the search results. We call this a duplicate content issue. And it can hurt your rankings! Unfortunately it happens more often than you’d think. Did you, for instance, ever think about the consequences of www or non www versions »

Categories: Content SEO, Technical SEO
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WordPress Security

24 May 2016 by Michiel Heijmans »

wordpress security must read article by yoast

WordPress security has always been food for thought. Even though most of the latest updates (including WordPress 4.5.2) deal with WordPress security issues, there is still a lot that can be done to improve that security, even by the less tech-savvy of us. In this article, I’d like to enumerate a number of suggestions on how to improve »

Categories: Technical SEO, WordPress
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