SEO

SEO

Yoast has its roots in SEO. We write a lot about SEO, mainly talking about WordPress SEO, mostly using our WordPress plugins, link building and on-site SEO in general.

At Yoast we believe in a holistic approach of online marketing, which is why we often combine SEO with Conversion Rate Optimization and Usability.

Google’s “Mobilegeddon” is on its way

This was the week of the announced Google mobile update. The update has been dubbed “Mobilegeddon” in the SEO industry, but up until today, it wasn’t exactly living up to expectations. The idea though, is very simple: if your website isn’t deemed mobile friendly, it won’t rank as well in mobile search results (which, in itself,…

Holistic SEO

Here at Yoast we try to combat the notion that SEO is just a trick. SEO is so much more. Over the years, social media has become more important as a method for discovering new content and products. Google changes its algorithm literally hundreds of times a year. It adapts to the changing influence of…

Changing URLs in search results

Yesterday Google announced that they’ll change the way they represent URLs in mobile search results. This post explains what is changing, what this means for you and how our WordPress SEO plugin will help you with these changes. What is changing in the search results? In their blogpost Google say they’ll changing the following: The website name…

How is your site’s SEO doing?

One question we get quite often in our website reviews is whether we can help people recover from the drop they noticed in their rankings or traffic. A lot of the times, this is a legitimate drop and people were actually in a bit of trouble. However, more often than not there wasn’t anything wrong with either…

Search operators

Yes, you want to rank first in Google. And yes, you think you have optimized a site for that. But have you ever been playing with Google to see how your site is doing? Probably not, but let’s do that right now. Have you ever used search operators in your Google queries? Search operators are…

Smart Alternatives to Dangerous Link Building Strategies

Last December, we wrote about all the things that you should take in account when cleaning up bad backlinks. We asked Christoph at LinkResearchTools to check all of the information in there to make sure we were not missing anything. When going over that post, we felt that we should elaborate on the subject of link building on…

Mobile-friendly sites and SEO

Last month, Google actually announced a change in their algorithm before it had already happened. In this post they mention that starting April 21st mobile-friendliness will become a ranking factor more and more. In the past few weeks we’ve been getting quite a few reports from Google Webmaster Tools. Not only did they add a Mobile Usability item under the…

Bing Webmaster Tools: Security, Widgets and Messages

Compared to the first three sections, the last three are relatively small. In this final post in our series on Bing Webmaster Tools we will go over Security, Malware and Messages and share our findings. Security Making sure your website is secure is of course really important. We have already emphasized this on our page on WordPress security,…

Bing Webmaster Tools: Diagnostics & Tools

Bing Webmaster Tools provides a number of tools to analyze your website. Somehow, they managed to squeeze these into one page in Bing Webmaster Tools as the dashboard page for the section Diagnostics & Tools. Fortunately, all tools also have a separate page… In this post, we will go over all tools and tell you how…

Bing Webmaster Tools: Reports and Data

In this second Bing Webmaster Tools post in our series on Webmaster Tools, the focus is on reporting. We’ll be going over a number of pages, and try to explain what information is available and how this can help you improve your website. Or get new insights about your audience, of course. This section is…