Technical SEO

Yoast has its roots in SEO. We write a lot about technical SEO, content SEO and search news. In this category we cover topics like crawl directives, page speed, on-page optimization and other factors that can improve your SEO.

If you want to dive a bit deeper into technical SEO you should definitely check out our Technical SEO 1 training!

As we believe in a holistic approach to online marketing, we combine technical SEO and content SEO with user experience and usability to create awesome websites.

Technical SEO

Must read articles about Technical SEO


Block your site’s search result pages

16 August 2018 by Michiel Heijmans - 6 Comments

Why should you block your internal search result pages for Google? Well, how would you feel if you are in dire need for the answer to your search query and end up on the internal search pages of a certain website? That’s one crappy experience. Google thinks so too. And prefers you not to have these internal …

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block internal search pages

Ask Yoast: Hreflang for sites with different domains

9 August 2018 by Joost de Valk - 5 Comments

If you have two very similar sites in two different languages, you may wonder whether you need to implement hreflang. Will Google recognize both sites as ‘stand-alone’ websites, and is that what you want? While translated content isn’t considered duplicate content, it may still be worth your while to actively point users to the right …

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How to optimize WordPress after running a page speed test

If you’re serious about your WordPress website, you have run a page speed test at some point. There are many variations of these tests out there. Some more convenient and true to your target audience than others. But they all will give you a pretty decent idea of where you can still improve your site.  …

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High speed keyword research

Ask Yoast: Nofollow tags for Amazon affiliate links

20 July 2018 by Joost de Valk - 3 Comments

When you add a nofollow tag to a link on your site, you’re basically telling search engines that they shouldn’t count your backlink when ranking that page. Doing this helps you avoid leaking link value to pages that may not be trustworthy, or, in case of affiliate marketing, to your advertiser’s website. But what if …

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Voice search: what will the future bring?

My husband – Joost de Valk – and I often have discussions on how technology will change our day-to-day life. Joost is an early adopter, while I am much slower and more reluctant to technological change. Our discussions are pretty heated. So, what’s Joost’s opinion on the future of voice search? How dominant will voice search …

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future of voice search


Noindex a post in WordPress, the easy way!

16 July 2018 by Joost de Valk - 12 Comments

Some posts and pages should not show up in search results. To make sure they don’t show up, you should tell search engines to exclude them. You do this with a meta robots noindex tag. Setting a page to noindex makes sure search engines never show it in their results. Here, we’ll explain how easy this …

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noindex a post with meta robots noindex


6 questions about redirects for SEO

3 July 2018 by Edwin Toonen - 18 Comments

A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page. A much better approach than serving them an annoying, user experience breaking 404 message. Redirects …

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Keep or delete old content


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