Local SEO made easy!

We’ve been hard at work here at Yoast.com, together with our good friend Arjan Snaterse, to complete the delivery of our next baby: the Local SEO plugin, which is, just like our Video SEO plugin, an extension to the WordPress SEO plugin. The Local SEO makes creating geo sitemaps and KML files a breeze, while…

The focus keyword in WordPress SEO

This question pops up time and again: why can I only add one focus keyword to your SEO plugin? People seem to think they have to set several keywords for each post. This post explores the reasoning behind that, very deliberate, decision. This is the input field I’m talking about: The focus keyword is not…

500 Website Reviews, what we’ve learned!

Over the last 3 years, we’ve sold & delivered 500 website reviews, selling our 500th today. I’m incredibly proud of this and wanted to share some of our learnings in this post, as well as announce some changes. Some stats on our website reviews I started doing these website reviews in 2010, finishing 42 of…

Want SEOs to lose their job? Start doing yours!

This morning, an article by Paul Boag was published on Smashing Magazine that got a few SEOs, including myself, all riled up. As Bill Slawski pointed out in the comments, Paul has written articles on SEO before. Paul, whom I respect tremendously for his web development work, obviously doesn’t “get” SEO and has evidently had…

Video not showing in search results: why?

In helping out people who are using my Video SEO plugin, I’m finding that some sites get “hit” by what I now call the “Not really a video page” effect. While it’s a pretty rare phenomenon I thought it was a good idea to share with the wider community and see what one can do…

Video SEO plugin video

I’ve been very hard at work with the Video SEO plugin, adding support for the most used video embed plugins for WordPress. See the changelog for specifics. The plugin is, I’m proud to say, selling well and people seem to be loving it. I’m also working on another project with the guys from Video User…

Push rel=”author” through your head

No this title wasn’t a pun. It’s dead serious. My buddy Arjan discovered yesterday that Google is now allowing rel=”author” markup through a <link> element in the head of your site. This makes adding rel=”author” to your site properly a lot easier, and allows me to add it to my WordPress SEO plugin. The rel=”author” link…

Penguin, Panda, it’s not that black and white..

We’re getting quite a few site review requests and SEO consultancy requests recently for people that have been hit by a sudden drop in traffic after the recent Google Penguin update. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. In our perspective,…

Having a blast at BlueGlass LA

I’m currently sitting in the conference room for BlueGlass LA, listening to Marty Weintraub and finishing my presentation I’ll be giving this afternoon. Which leads me to the point of this post as I’m going to try and prove a point, therefore the following video is not really meant for you to watch but for…

The ethics of SEO

The type of SEO I help my clients do and promote to you using this blog is often labeled white hat SEO because it stays within Google’s and other search engines guidelines. Other SEO’s don’t care about Google’s guidelines as much and do what’s called “black hat SEO”. Far too often though, black hat SEO…