Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO …Read: "A successful link building strategy in 6 easy steps"
Technical SEO archives - Page 2 of 24
A few years ago, Google announced the AMP (Accelerated Mobile Pages) project, and it’s becoming increasingly important for all kinds of websites. AMP is a technology to make webpages faster on mobile devices, improving loading times by stripping some of the design. Initially, AMP was mainly relevant for static content, like blogposts or news articles, …Read: "Ask Yoast: Redirect responsive pages to AMP pages?"
Site speed is one of the factors that determine whether you get a good ranking in Google. Site speed is a ranking factor and its importance keeps growing. A sluggish website will also result in a slower crawling rate, so Google indexes pages on your site at a slower rate. New posts will take longer …Read: "Improving site speed: tools and suggestions"
With the meta robots tag you can control what search engine spiders do on your site. Learn what it does right here!Read: "The ultimate guide to the meta robots tag"
If you want to keep your page out of the search results, there are a number of things you can do. Most of ’em are not hard and you can implement these without a ton of technical knowledge. If you can check a box, your content management system will probably have an option for that. …Read: "How to keep your page out of the search results"
In our major Yoast SEO 7.0 update, there was a bug concerning attachment URLs. We quickly resolved the bug, but some people have suffered anyhow (because they updated before our patch). This post serves both as a warning and an apology. We want to ask all of you to check whether your settings for the …Read: "Media / attachment URL: what to do with them?"
Do you have a recipe site? If so, you might already be using structured data to mark up your recipes so they can get highlighted in the search results. Good work! But, Google recently made some changes that might make your implementation incomplete. It also expanded the possibilities of structured data for recipes by bringing …Read: "Structured data for recipes: getting content read out loud"
Perhaps you heard about Google Duplex? You know, the artificial assistant that called a hairdresser to make an appointment? Fascinating technology, but what is it exactly? And does it affect search or SEO? In this post, I’ll explain what Google Duplex is. And, I’ll raise some ethical issues I have with it. Finally, I will …Read: "Google Duplex: The what, the ethics, the SEO"
To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.Read: "Structured data with Schema.org: the ultimate guide"
There are many occassions when you may want to put a PDF on your site. For example, when you’ve made an online magazine, when an article you wrote was featured in a book or magazine, or when you’ve written detailed instructions for a DIY project. So far, so good. But things can get a bit …Read: "Ask Yoast: Canonical for PDF magazine"
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