A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page — a much better approach than serving them annoying, user-experience-breaking 404 messages. Redirects play a …
Read: "6 questions about redirects for SEO"
To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.
Read: "Structured data with Schema.org: the ultimate guide"
Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your SEO. You might think this is obvious. That’s why we’ll show you a few less obvious …
Read: "Product page SEO: 5 things to improve"
If you use Yoast SEO on your site, you’re probably familiar with features like the SEO analysis or the snippet preview. You might also know our inclusive language analysis, and how easily you can link to related posts or create redirects in the premium version of the plugin. But there’s (much) more! For instance, the …
Read: "Yoast SEO’s hidden features that secretly level up your SEO"
Bots have become an integral part of the digital space today. They help us order groceries, play music on our Slack channel, and pay our colleagues back for the delicious smoothies they bought us. Bots also populate the internet to carry out the functions they’re designed for. But what does this mean for website owners? …
Read: "Bot traffic: What it is and why you should care about it"
The robots.txt file is a file you can use to tell search engines where they can and cannot go on your site. Learn how to use it to your advantage!
Read: "The ultimate guide to robots.txt"
Do you want to outrank your competition? Then basic knowledge of technical SEO is a must. Of course, you also need to create great and relevant content for your site. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, it’s good to understand one of the most important concepts …
Read: "SEO basics: What is crawlability?"
If you own a website or are thinking of creating one, you should be mindful about your ecological footprint. Because the tech industry plays a big role in the current climate crisis. With its data centers, large manufacturing operations, and huge amounts of e-waste, it’s accountable for nearly 4% of global CO2 emissions. Which, shockingly …
Read: "Why you should care how green your website is"
We’re very excited to be releasing Yoast SEO 20.4. With this release, we’re bringing our crawl optimization feature to Yoast SEO Free. With this feature, you can improve your SEO and reduce your carbon footprint with just a few clicks. This blog post will tell you about this feature and why we’ve brought it to …
Read: "Yoast SEO reduces your site’s carbon footprint with crawl optimization"
The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!
Read: "rel=canonical: the ultimate guide"