The robots.txt file is a file you can use to tell search engines where they can and cannot go on your site. Learn how to use it to your advantage!Read: "The ultimate guide to robots.txt"
Technical SEO archives - Page 3 of 23
Recent Technical SEO articles
Once upon a time, there was a little robot who came to a website to try to figure out what it was all about. The robot read some words and followed some links and thought: “Well, there are a lot of mentions of this particular word, so the page must be about that!” She sent …Read: "A story about Schema, structured data and robots"
Getting a Schema.org implementation right on a website was – until today – enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. The best implementations so far really are, sadly, still just a fragmented mess. Today, we’ve fixed that. The best Schema.org implementations we see …Read: "Schema.org is hard; we’re making it easy"
If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already, but we’ve decided to focus a bit more on specific types of websites in a number of posts. In this post, we discuss what you need …Read: "How to optimize your restaurant website"
You might have heard about structured data, Schema.org, and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO? For all of you who don’t know what structured data is: this post will make it clear to you! What …Read: "What is structured data?"
There are many occasions when you may want to put a PDF on your site. For example, when you’ve made an online magazine, when an article you wrote was featured in a book or magazine, if products you sell have useful manuals, or if you’ve written detailed instructions for a DIY project. As you can …Read: "PDFs on your website"
Have you read my post on image SEO? On that post, I got this comment from Jerry, a professional photographer: “In galleries, do you have any suggestions about what the ALT text should look like? The main concern is that we don’t want to be perceived as keyword spamming; using the same keyword in all the …Read: "Photography SEO: How to optimize your images"
If you want to keep your page out of the search results, there are a number of things you can do. Most of ’em are not hard and you can implement these without a ton of technical knowledge. If you can check a box, your content management system will probably have an option for that. …Read: "How to keep your page out of the search results"
Let’s say you own the website http://www.some-example.com. After a while, you decide you don’t want to keep the www. You want your visitors to go to the non-www version of your domain instead. What’s more, you’ve also decided to switch from HTTP to HTTPS, to follow security best practices. These two things combined make for quite a move, …Read: "Redirecting your site to non-www and HTTPS"
If your website is all about news, there’s a lot you can do to optimize it for search engines (and your users in the process). In this post, I’ll address some things you need to keep in mind, specifically when optimizing your news website. First of all, let’s be clear about the meaning of ‘news …Read: "How to optimize your news site"