Technical SEO archives

A common practice for many blogs is to use date-based archives for their archive pages. These long lists of links, sorted by month and year, group posts that were made during that period. Although this initially might make sense, it can have an adverse impact on your archive pages’ SEO. Your archives could be an …

In this post, we’ll shed some light on Schema.org and JSON-LD. What is it and how can you put it to use for your website? There are many ways to let Google and other search engines know what your page is about. Next to writing awesome content, which should always be your starting point, we …

At WordCamp Milano, I gave a talk with the enticing title Why every developer should read Plato. The short answer to that question: to learn Socratic thinking. In this post, I will share some of my personal journeys as a philosopher in software development. In doing so, I will also introduce a few philosophical concepts that might help you …

There is a significant difference between a real estate site and a ‘regular’ website. Real estate sites have temporary content: when an estate is up for sale, there is a page for it online. But when it’s sold, it tends to leave the internet. In this post, I’ll tell you how to deal with that. First …

Today we’re releasing Yoast SEO 3.1. It’s a release we’re truly very proud of in terms of functionality but also in the process we’ve gone through. Yoast SEO 3.0 was arguably our biggest release ever, with a lot of changes that needed to happen but it also lead to issues. Yoast SEO 3.1 aims to keep the …

Google has a long set of webmaster guidelines, these are guidelines on how to improve your site for search. They recently updated those guidelines, and every time they do such an update to their guidelines, it’s interesting to see what they added and what they changed. Most of the changes were slightly overdue as they had …

In 2016, a new HTTP status code saw the light. This status code, HTTP 451, is intended to be shown specifically when content has been blocked for legal reasons. If you’ve received a take down request, or are ordered by a judge to delete content, this is the status code that allows you to indicate …

We’ve just released Yoast SEO 3.0. This release includes real time content analysis, the “upgrade” of our snippet preview to a snippet editor, an upgrade to how we handle categories and tags and an integration with Ryte. And that’s just the headline features. Since the “creation” of Yoast SEO as a plugin, we’ve not done …

We quite often find sites that have become a victim of Google Panda’s algorithm, or run the risk of getting “Pandalized”. A site runs the risk of being hit by Panda when it has a lot of low quality pages. In this post I want to give you some quick insights into what Google Panda is and …

Today I’m proud to announce the first step in Yoast SEO going cross-platform. We’ll release the first version of Yoast SEO for Drupal on September 23, 2015. This brings the core functionality of Yoast SEO to the users of Drupal 7. This core functionality includes management and optimization of content and meta data (like titles and …