Local SEO case study

The principles of local SEO apply to most local businesses, but which aspects are most important can differ per niche. Not sure where your efforts will have the most impact? Don’t worry, we have written case studies about several types of local businesses! Photographers, fashion businesses, real estate websites, non-profits, restaurants, and so on… There’s a big chance we’ve covered your type of business before, so take a look and see which aspects of local SEO you should focus on!

Want to easily optimize your site for local search? Our Local SEO plugin helps you optimize your WordPress site for Local SEO.

Must read articles about Local SEO case study

  • Case study: SEO of a photographer’s site »

    If you're a photographer you need a great website. In this case study we look at a photographer's website. Learn how to fix common issues!

  • SEO for non-profits »

    SEO for non-profits isn't so different from SEO for businesses. But, there are aspects non-profit organizations should focus on. Read on to find out more!

  • Case study: SEO for a fashion business »

    In the fashion & interior design industry, your site should show your style to potential clients. But SEO remains vital! Read this case study for some tips!

  • Case study: Appealing content for a real estate site »

    In this case study we'll look at the right content for a real estate site. Ryan asked us: what content do you create if your target group doesn't read content? We looked at his site and gave some suggestions for improvement!

Recent Local SEO case study articles

How to optimize your restaurant website

If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already, but we’ve decided to focus a bit more on specific types of websites in a number of posts. In this post, we discuss what you need …

Read: "How to optimize your restaurant website"
how to optimize your restaurant website

Case study: Appealing content for a real estate site

8 February 2018 | 3 Comments | Meike Hendriks

In our Ask Yoast case studies, we gave SEO advice to readers who signed up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his target …

Read: "Case study: Appealing content for a real estate site"
Ask Yoast Case study: SEO for a Real estate

Case study: SEO for a fashion business

14 November 2017 | 8 Comments | Michelle Foolen

As a small business owner in the fashion and interior design industry, it’s important to make sure that visitors become familiar with your work and style. But when it comes to making your site SEO proof, some other aspects need attention as well. This case study focuses on the site bedivine.com.au, a great example of …

Read: "Case study: SEO for a fashion business"

SEO for non-profits

27 September 2017 | 2 Comments | Marieke van de Rakt

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases …

Read: "SEO for non-profits"
Non-Profit SEO

Case study: SEO for local businesses

23 August 2017 | 6 Comments | Michelle Foolen

Today, it’s time for another Ask Yoast case study. In this edition, we’ll give SEO advice to a local business owner. We received a cry for help from Hussein Ibrahim who owns the car services site seattletowncarbestride.com. Hussein wanted to know what he could do – apart from using our Yoast SEO Premium plugin – to …

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Case study: SEO for architect websites

13 July 2017 | 11 Comments | Meike Hendriks

In this Ask Yoast case study: the website of Slemish Design Studio Architects, the business site of an architect duo. The architects told us that they get great responses from their clients, but is their website optimized for search engines as well? We’ll dive into this architectural website to see what improvements can be made …

Read: "Case study: SEO for architect websites"
seo for architects

Case study: SEO of a photographer’s site

13 June 2017 | 15 Comments | Meike Hendriks

Writing about SEO is easier than implementing best practices on a website yourself. Every site is different and every type of site presents its own challenge. We know that, and that’s why we started our Yoast Case studies, in which we scrutinize an existing site and give the owner practical advice on how to optimize it. In this third case study: …

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Ask Yoast Case study

Case study: SEO of an online shop

SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows …

Read: "Case study: SEO of an online shop"
seo of an online shop

How to optimize your real estate site

16 March 2016 | 8 Comments | Michiel Heijmans

There is a significant difference between a real estate site and a ‘regular’ website. Real estate sites have temporary content: when an estate is up for sale, there is a page for it online. But when it’s sold, it tends to leave the internet. In this post, I’ll tell you how to deal with that. First …

Read: "How to optimize your real estate site"
how to optimize your real estate site