It may just happen to you one day: unexpectedly, you find out that another domain is redirecting to your website. While you may find it strange someone would do that without asking first, you probably won’t immediately see a problem. If someone wants to send more traffic your way, why not, right? Such an unexpected …Read: "Redirect from a domain to my site"
Technical SEO archives - Page 4 of 23
Recent Technical SEO articles
“Could you please write a post with a clear path on just what to do to rank high in Google?” “What should I do to make sure I’ll outrank my competition?” “Could you write a clear, step-by-step to-do list on how to rank high in Google?” Although I completely understand these questions, answering them is …Read: "How to rank high in Google"
As a website gets bigger, it’s often hard to prevent pages from becoming duplicates or near-duplicates of each other. This can cause duplicate content issues. If you have two similar pages, and they are both eligible to rank for a certain keyphrase, the search engine simply doesn’t know which of the two URLs it should …Read: "What is a canonical URL?"
Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If you intend …Read: "Crawl efficiency: making Google’s crawl easier"
A good XML sitemap acts as a roadmap of your website which leads Google to all your important pages. XML sitemaps can be good for SEO, as they allow Google to quickly find your essential website pages, even if your internal linking isn’t perfect. This post explains what they are and how they help you …Read: "What is an XML sitemap and why should you have one?"
Every page on the web has an address, a URL, which stands for ‘Uniform Resource Locator’. Sometimes, content moves from one URL to another URL. That’s when you need a redirect. A redirect automatically makes a browser go from one URL to another URL. A redirect can point to any other URL: it doesn’t need …Read: "What is a redirect?"
As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage …Read: "Dealing with (bad) backlinks"
SEOs are, more often than not, “cat people”. That’s no surprise, given that we spend a lot of time online, and given that The Internet Is Made Of Cats. That’s why the first website which I’m looking at in this series belongs to the Cats Protection charity – a UK organization dedicated to feline welfare. I’m going to explore …Read: "Jono reviews: Cats Protection"
It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off …Read: "Yoast Academy: Teach yourself SEO"
We’ve said it time and again: site speed is a crucial aspect of your SEO. That’s why we often write about site speed tools, speed optimization, and other things you need to know to make your site lightning fast. One factor in site speed is image optimization: on most sites, images will play a part …Read: "Can Google deal with Lazy Load?"