Technical SEO archives

Recent Technical SEO articles

Page speed as a ranking factor: what you need to know

4 April 2017 | 33 Comments | Edwin Toonen

It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible. Don’t wait, do it now. I mean it. Work on your mobile SEO. For …

Read: "Page speed as a ranking factor: what you need to know"
Page speed as a ranking factor: what you need to know

Metadata and SEO part 3: social, internationalization and more

15 March 2017 | Michiel Heijmans

Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. …

Read: "Metadata and SEO part 3: social, internationalization and more"
Metadata and SEO part 3: social, internationalization and more

Metadata and SEO part 2: link rel metadata

9 March 2017 | 4 Comments | Michiel Heijmans

In the first post of our metadata series, I discussed the meta tags in the <head> of your site. But there’s more metadata in the <head> that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version …

Read: "Metadata and SEO part 2: link rel metadata"
Metadata and SEO part 2: link rel metadata

WordPress archive pages: the tutorial

3 March 2017 | 9 Comments | Jimmy Comack

Once your website starts growing and you continue writing blog posts, you’ll eventually end up with archive pages. These archive pages can be based on taxonomies, categories, custom post types and even dates. WordPress has built-in support for these archive pages, however there are some small drawbacks. In this post, I’ll explain to you how …

Read: "WordPress archive pages: the tutorial"
WordPress archive pages: the tutorial




HTTP status codes and what they mean for SEO

20 January 2017 | 8 Comments | Edwin Toonen

HTTP status codes, like 404, 301 and 500, might not mean much to a regular visitor, but for SEO’s they are incredibly important. Not only that, search engine spiders, like Googlebot, use these to determine the health of a site. These status codes offer a way of seeing what happens between the browser and the server. …

Read: "HTTP status codes and what they mean for SEO"
HTTP status codes and what they mean for SEO

The sense and nonsense of XML sitemaps

17 January 2017 | 2 Comments | Edwin Toonen

Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily …

Read: "The sense and nonsense of XML sitemaps"
The sense and nonsense of XML sitemaps

What’s the X-Robots-Tag HTTP header? And how to use it?

3 January 2017 | Joost de Valk

Traditionally, you will use a robots.txt file on your server to manage what pages, folders, subdomains, or other content search engines will be allowed to crawl. But did you know there’s also such a thing as the X-Robots-Tag HTTP header? Here, we’ll discuss the possibilities and how this might be a better option for your …

Read: "What’s the X-Robots-Tag HTTP header? And how to use it?"
What’s the X-Robots-Tag HTTP header? And how to use it?