Technical SEO archives

Recent Technical SEO articles


‘Near me’ searches: Is that a Possum near me?

29 September 2016 | 12 Comments | Michiel Heijmans

For a year and a half now, we SEOs have been talking to small business owners and each other about how Google’s handling near me searches better and better. Needless to say that mobile traffic is growing and location based ‘everything’ needs to be taken into account while optimizing the mobile SEO for every location …

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Local search (Possum)



How to optimize your real estate site

16 March 2016 | 8 Comments | Michiel Heijmans

There is a significant difference between a real estate site and a ‘regular’ website. Real estate sites have temporary content: when an estate is up for sale, there is a page for it online. But when it’s sold, it tends to leave the internet. In this post, I’ll tell you how to deal with that. First …

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how to optimize your real estate site

Yoast SEO 3.1: Improved snippet editor and primary category

1 March 2016 | 119 Comments | Joost de Valk

Today we’re releasing Yoast SEO 3.1. It’s a release we’re truly very proud of in terms of functionality but also in the process we’ve gone through. Yoast SEO 3.0 was arguably our biggest release ever, with a lot of changes that needed to happen but it also lead to issues. Yoast SEO 3.1 aims to keep the …

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Software Yoast