Most people will know that the meta keyword tag doesn’t do anything anymore. Yet we still see site owners using meta keywords on their websites, and according to Google Trends, people are still searching for meta keywords. However, there are fewer queries than some years ago, so we’ve updated this post about the uselessness of …
Read: "Meta keywords are no longer helpful for SEO"
It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible. Don’t wait, do it now. I mean it. Work on your mobile SEO. For …
Read: "Page speed as a ranking factor: what you need to know"
Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. …
Read: "Metadata and SEO part 3: social, internationalization and more"
In the first post of our metadata series, I discussed the meta tags in the <head> of your site. But there’s more metadata in the <head> that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version …
Read: "Metadata and SEO part 2: link rel metadata"
Once your website starts growing and you continue writing blog posts, you’ll eventually end up with archive pages. These archive pages can be based on taxonomies, categories, custom post types and even dates. WordPress has built-in support for these archive pages, however there are some small drawbacks. In this post, I’ll explain to you how …
Read: "WordPress archive pages: the tutorial"
Metadata is all the information about a page that you send to a search engine that isn’t visible to your visitors. There seems to be some misunderstanding about this, as most of the articles I read about SEO metadata seem to imply that it’s just the title, description, keywords and robots declaration in the <head> of …
Read: "Metadata and SEO part 1: the head section"
At Yoast, we sometimes receive the question how to remove www from your website’s URL – or add it. In this post, I’ll show you how you can enforce either a www or non-www URL by tweaking your .htaccess file (or nginx.conf if you’re running on an Nginx server). Does using one or the other …
Read: "How to remove www from your URL"
We used to consult for sites that monetize, in part, with affiliate links. We normally advised people to redirect affiliate links. In the past, we noticed that there wasn’t a proper script available online that could handle this for us, so we created one to tackle this problem. In this post, I explain how you can …
Read: "How to cloak your affiliate links"
A revolution is currently going on in the underpinnings of the web. HTTP, the protocol your browser uses to connect to your site, has a new version: HTTP/2. This is not something that should concern the average user, but for web developers, it changes how we do performance optimization entirely. In this short article, I want to …
Read: "Performance optimization in an HTTP/2 world"
Something that’s always up for discussion is how to load new content on your archive, category or search results pages. You can do this in a number of ways. You can list a certain amount of posts or products and add a ‘next’ link at the bottom of that list. You can add a ‘load more’ button at …
Read: "Pagination or infinite scrolling: which is best for SEO?"