Technical SEO archives

Recent Technical SEO articles

What are custom taxonomies in WordPress?

28 August 2017 | 3 Comments | Michiel Heijmans

In WordPress, content can be grouped using categories and tags by default. WordPress calls these groups taxonomies. When you are serious about your content and have a lot of it, it will pay off to create other groups as well. By creating these custom taxonomies, you’re making your life as a content writer easier. More importantly, you’ll …

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What are custom taxonomies in WordPress?

Case study: SEO for a quality brand

11 August 2017 | 39 Comments | Meike Hendriks

With our Ask Yoast case studies we helped clients with their SEO by reviewing the website and giving clear advice and hands-on tips. Those clients send us their website because they’re curious what improvements can be made to improve the overall rankings. This time, we reviewed the website of a high-quality sun protection brand: Calypso. …

Read: "Case study: SEO for a quality brand"
Case study: SEO for a quality brand

Ranking your local business part 3: Website optimization

10 August 2017 | 25 Comments | David Mihm

This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website …

Read: "Ranking your local business part 3: Website optimization"
Ranking your local business part 3: Website optimization


Case study: SEO for architect websites

13 July 2017 | 11 Comments | Meike Hendriks

In this Ask Yoast case study: the website of Slemish Design Studio Architects, the business site of an architect duo. The architects told us that they get great responses from their clients, but is their website optimized for search engines as well? We’ll dive into this architectural website to see what improvements can be made …

Read: "Case study: SEO for architect websites"
Case study: SEO for architect websites

Moving your website to HTTPS / SSL: tips and tricks

12 July 2017 | 26 Comments | Jimmy Comack

In 2014, we decided to switch over to the (now) commonly-used HTTPS protocol to encrypt sensitive data that’s being sent across our website. This post describes some useful tips based on our own experiences that might come in handy if you’re considering switching. Addendum March 2021 Moving your WordPress site to support HTTPS connections with …

Read: "Moving your website to HTTPS / SSL: tips and tricks"
Moving your website to HTTPS / SSL: tips and tricks

Google Tag Manager: an introduction

14 June 2017 | 9 Comments | Annelieke van den Berg

Perhaps you’ve heard about it: Google Tag Manager. Google introduced this tool 5 years ago, a tool that would make marketers less dependent on developers and that would, therefore, speed up your marketing process. Google Tag Manager has evolved over the years becoming a more complete and easy to use tool. Here I want to …

Read: "Google Tag Manager: an introduction"
Google Tag Manager: an introduction


Meta keywords: why we don’t use them – and neither should you

17 May 2017 | Joost de Valk

You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? Yet we still see site owners using meta keywords on their websites and, according to Google Trends, people are still searching for meta keywords, although there seem to be fewer queries than some years …

Read: "Meta keywords: why we don’t use them – and neither should you"
Meta keywords: why we don’t use them – and neither should you