Technical SEO archives

Recent Technical SEO articles

Ranking your local business part 2: Google My Business

3 August 2017 | 15 Comments | David Mihm

This is the second post in an 8-part series on how to rank your business for local searches at Google. Google My Business (GMB) is a free product that allows business owners to verify and submit basic details about their business to Google. Owners can also engage with existing and potential customers across Google’s properties. Eligibility …

Read: "Ranking your local business part 2: Google My Business"
Ranking your local business part 2: Google My Business


Case study: SEO for architect websites

13 July 2017 | 11 Comments | Meike Hendriks

In this Ask Yoast case study: the website of Slemish Design Studio Architects, the business site of an architect duo. The architects told us that they get great responses from their clients, but is their website optimized for search engines as well? We’ll dive into this architectural website to see what improvements can be made …

Read: "Case study: SEO for architect websites"
Case study: SEO for architect websites

Moving your website to HTTPS / SSL: tips and tricks

12 July 2017 | 26 Comments | Jimmy Comack

In 2014, we decided to switch over to the (now) commonly-used HTTPS protocol to encrypt sensitive data that’s being sent across our website. This post describes some useful tips based on our own experiences that might come in handy if you’re considering switching. Addendum March 2021 Moving your WordPress site to support HTTPS connections with …

Read: "Moving your website to HTTPS / SSL: tips and tricks"
Moving your website to HTTPS / SSL: tips and tricks

Google Tag Manager: an introduction

14 June 2017 | 9 Comments | Annelieke van den Berg

Perhaps you’ve heard about it: Google Tag Manager. Google introduced this tool 5 years ago, a tool that would make marketers less dependent on developers and that would, therefore, speed up your marketing process. Google Tag Manager has evolved over the years becoming a more complete and easy to use tool. Here I want to …

Read: "Google Tag Manager: an introduction"
Google Tag Manager: an introduction


Meta keywords: why we don’t use them – and neither should you

17 May 2017 | Joost de Valk

You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? Yet we still see site owners using meta keywords on their websites and, according to Google Trends, people are still searching for meta keywords, although there seem to be fewer queries than some years …

Read: "Meta keywords: why we don’t use them – and neither should you"
Meta keywords: why we don’t use them – and neither should you


Page speed as a ranking factor: what you need to know

4 April 2017 | 33 Comments | Edwin Toonen

It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible. Don’t wait, do it now. I mean it. Work on your mobile SEO. For …

Read: "Page speed as a ranking factor: what you need to know"
Page speed as a ranking factor: what you need to know

Metadata and SEO part 3: social, internationalization and more

15 March 2017 | Michiel Heijmans

Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. …

Read: "Metadata and SEO part 3: social, internationalization and more"
Metadata and SEO part 3: social, internationalization and more