AMP

AMP (Accelerated Mobile Pages) is an initiative that Google started in 2015 with some major publishers. It allows pages to load faster on mobile devices, by stripping some of the design. While AMP was initially mostly important for static content, like blogposts or news articles, these days, it’s also useful for more dynamic pages. We regularly blog about AMP and AMP-related news to help you anticipate.

Must read articles about AMP

Ask Yoast: Redirect responsive pages to AMP pages?

18 June 2018 by Joost de Valk - 7 Comments

A few years ago, Google announced the AMP (Accelerated Mobile Pages) project, and it’s becoming increasingly important for all kinds of websites. AMP is a technology to make webpages faster on mobile devices, improving loading times by stripping some of the design. Initially, AMP was mainly relevant for static content, like blogposts or news articles, …

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Category: Technical SEO
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3 SEO quick wins to implement right now

10 January 2018 by Michiel Heijmans - 22 Comments

We’re all ready for a new year of increasing sales, lifting engagement and giving our website the best effort possible. It only seems right to give you a three-step rocket of SEO quick wins, to kick-start your website for 2018. In this post, I will show you three things you can do right now to …

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SEO quick wins



Metadata and SEO part 2: link rel metadata

9 March 2017 by Michiel Heijmans - 4 Comments

In the first post of our metadata series, I discussed the meta tags in the <head> of your site. But there’s more metadata in the <head> that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version …

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metadata SEO link rel

Ask Yoast: AMP for small business owners

11 January 2017 by Joost de Valk - 4 Comments

You may have heard the term “AMP” very often lately. In 2015, Google pushed out this new concept called Accelerated Mobile Pages, in short AMP. AMP aims to make pages load instantly on mobile and, thereby, drastically improve the performance of the mobile web. You may wonder if you should get started with it too. Because, as …

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Google Search Console: Search Appearance

22 November 2016 by Michiel Heijmans - 8 Comments

There are a lot of ways to check how your website’s doing these days. The most common one people use is probably Google Analytics. Google Analytics is definitely a great tool for monitoring your site. However, since the ‘not provided’ development, it’s become pretty hard to monitor your SEO efforts. And unfortunately, most tools that …

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Interview with Maile Ohye (Google)

18 November 2016 by Edwin Toonen - 4 Comments

According to Maile Ohye of Google, “SEO is evolving into what Loren George McKechnie described as ‘search experience optimization’. It’s less about top ranking, and more about optimizing the searcher’s journey. It’s the intersection of content, UX, and as always, staying smart about search engines.” We had the chance to ask Maile a couple of questions, …

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Interview Maile Ohye

AMP for eCommerce

7 October 2016 by Michiel Heijmans - 10 Comments

In October 2015, Google announced a little thing called AMP. Initially, AMP started with a focus on news pages, but that focus rapidly changed towards every page of your website. That doesn’t just go for news websites. It seems like AMP is here to stay and every website can use it to optimize their mobile SEO. …

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Category: eCommerce
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AMP and ecommerce



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