AMP

AMP (Accelerated Mobile Pages) is an initiative that Google started in 2015 with some major publishers. It allows pages to load faster on mobile devices, by stripping some of the design. While AMP was initially mostly important for static content, like blogposts or news articles, these days, it’s also useful for more dynamic pages. We regularly blog about AMP and AMP-related news to help you anticipate.

Must read articles about AMP

  • AMP for eCommerce »

    Optimizing AMP for eCommerce sites really isn't that different from optimizing your regular site for AMP. Read on for some practical pointers!

  • Metadata and SEO part II: link rel metadata »

    In this second post on metadata we'll go into link rel metadata. Use these to prevent duplicate content issues and to point to your AMP page.

  • AMP news: Where are we now? »

    AMP news: what's happening in the world of AMP at the moment? Are we there yet or is the number of uses still growing? Here are some of the developments.


Recent AMP articles

Setting up WordPress for AMP: Accelerated Mobile Pages

This post explains what AMP is and aims to do, who should implement and why, how to get your WordPress site ready for AMP and how to make sure Yoast SEO integrates nicely with it. What are Accelerated Mobile Pages/AMP? The Accelerated Mobile Pages project aims to make pages load instantly on mobile. The web is slow …

Read: "Setting up WordPress for AMP: Accelerated Mobile Pages"
AMP news: where are we now

Redirect responsive pages to AMP pages?

18 June 2018 | 7 Comments | Joost de Valk

A few years ago, Google announced the AMP (Accelerated Mobile Pages) project, and it’s becoming increasingly important for all kinds of websites. AMP is a technology to make webpages faster on mobile devices, improving loading times by stripping some of the design. Initially, AMP was mainly relevant for static content, like blogposts or news articles, …

Read: "Redirect responsive pages to AMP pages?"

3 SEO quick wins to implement right now

10 January 2018 | 22 Comments | Michiel Heijmans

We all want to increase sales, lift engagement and give our website the best effort possible. It only seems right to give you a three-step rocket of SEO quick wins, to kick-start your website. In this post, I will show you three things you can do right now to improve your website for your visitors, …

Read: "3 SEO quick wins to implement right now"
SEO quick wins



Metadata and SEO part II: link rel metadata

In the first post of our metadata series, I discussed the meta tags in the <head> of your site. But there’s more metadata in the <head> that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version …

Read: "Metadata and SEO part II: link rel metadata"
metadata SEO link rel


Optimizing the searcher’s journey – Interview with Maile Ohye (Google)

18 November 2016 | 4 Comments | Edwin Toonen

According to Maile Ohye of Google, “SEO is evolving into what Loren George McKechnie described as ‘search experience optimization’. It’s less about top ranking, and more about optimizing the searcher’s journey. It’s the intersection of content, UX, and as always, staying smart about search engines.” We had the chance to ask Maile a couple of questions, …

Read: "Optimizing the searcher’s journey – Interview with Maile Ohye (Google)"
Interview Maile Ohye

AMP for eCommerce

7 October 2016 | 10 Comments | Michiel Heijmans

In October 2015, Google announced a little thing called AMP. Initially, AMP started with a focus on news pages, but that focus rapidly changed towards every page of your website. That doesn’t just go for news websites. It seems like AMP is here to stay and every website can use it to optimize their mobile SEO. …

Read: "AMP for eCommerce"
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AMP and ecommerce