AMP

AMP (Accelerated Mobile Pages) is an initiative from Google, cooperating with some major publishers, to make webpages faster on mobile devices. It aims to make a page load faster by stripping some of the design of the page. We regularly blog about it to help you anticipate.


Must read articles about AMP

Search and SEO in 2018

25 November 2017 by Joost de Valk » - 22 Comments

SEO_in_2018_FI

2018 is coming soon and people are starting to ask: what’s new? What should we do to keep up with changes in search and specifically in SEO in 2018? In this post, I’ll sum up the biggest changes in our world, and what you should be working on. The search landscape is changing Over the »

Categories: Content SEO, Technical SEO
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AMP news: Where are we now?

1 November 2017 by Michiel Heijmans » - 10 Comments

AMP news: where are we now

It has been a while since we did a post specifically on AMP. Not sure whether that is because AMP is becoming a common part of the publisher’s toolkit we all use, or that there’s just not that much AMP news to share. I took the liberty to collect some of the recent developments for »

Category: Technical SEO
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Metadata and SEO part 2: link rel metadata

9 March 2017 by Michiel Heijmans » - 4 Comments

metadata SEO link rel

In the first post of our metadata series, I discussed the meta tags in the <head> of your site. But there’s more metadata in the <head> that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version »

Category: Technical SEO
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Ask Yoast: AMP for small business owners

11 January 2017 by Joost de Valk » - 4 Comments

Ask Yoast AMP for small business owners

You may have heard the term “AMP” very often lately. In 2015, Google pushed out this new concept called Accelerated Mobile Pages, in short AMP. AMP aims to make pages load instantly on mobile and, thereby, drastically improve the performance of the mobile web. You might wonder if you should get started with it too. Because, as »

Category: Technical SEO
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Google Search Console: Search Appearance

22 November 2016 by Michiel Heijmans » - 8 Comments

webmaster tools bing

There are a lot of ways to check how your website’s doing these days. The most common one people use is probably Google Analytics. Google Analytics is definitely a great tool for monitoring your site. However, since the ‘not provided’ development, it’s become pretty hard to monitor your SEO efforts. And unfortunately, most tools that »

Categories: Analytics, Technical SEO
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Interview with Maile Ohye (Google)

18 November 2016 by Edwin Toonen » - 4 Comments

Interview Maile Ohye

According to Maile Ohye of Google, “SEO is evolving into what Loren George McKechnie described as ‘search experience optimization’. It’s less about top ranking, and more about optimizing the searcher’s journey. It’s the intersection of content, UX, and as always, staying smart about search engines.” We had the chance to ask Maile a couple of questions, »

Category: Content SEO
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AMP for eCommerce

7 October 2016 by Michiel Heijmans » - 10 Comments

AMP and ecommerce

In October 2015, Google announced a little thing called AMP. Initially, AMP started with a focus on news pages, but that focus rapidly changed towards every page of your website. That doesn’t just go for news websites. It seems like AMP is here to stay and every website can use it to optimize their mobile SEO. »

Category: eCommerce
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Optimize your (WordPress) gallery

9 March 2016 by Michiel Heijmans » - 9 Comments

Optimize your WordPress gallery

Optimizing your images is one thing, but optimizing a page filled with images really is another. Of course, there is a certain overlap in how to optimize a single image and a gallery. In this post, I will go over the things you need to take into account when using photo galleries on your website. »

Categories: Content SEO, Social Media
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WordPress & AMP: part II

8 March 2016 by Joost de Valk » - 69 Comments

AMP news: where are we now

My previous post about AMP lead to a ton of questions and rightfully so. We’ve been testing, developing and working hard in general on understanding what needs to be done to get AMP working without too many errors. This post is an update on where we stand right now, introduces an updated Yoast SEO AMP Glue plugin with »

Categories: Technical SEO, WordPress
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Setting up WordPress for AMP: Accelerated Mobile Pages

25 February 2016 by Joost de Valk » - 98 Comments

AMP news: where are we now

Google has been pushing a new concept called Accelerated Mobile Pages, in short AMP. This post explains what AMP is and aims to do, who should implement and why, how to get your WordPress site ready for AMP and how to make sure Yoast SEO integrates nicely with it. What are Accelerated Mobile Pages? What is AMP? »

Categories: Technical SEO, WordPress
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