Ecommerce SEO training

  • Learn how to rank in the shopping search results
  • Improve your online presence to attract more customers to your online store
  • Plus: learn how you can improve your product rankings with the Yoast WooCommerce SEO plugin

Ecommerce SEO training + Yoast WooCommerce SEO

$69 USD / year
  • Unlock access to the Ecommerce SEO training
  • Also includes the Yoast WooCommerce SEO plugin
  • Learn to do SEO yourself
  • Improve your rankings right away

Start a free trial lesson!

Free
  • Try the Ecommerce SEO training out for free!
  • Get a taste of what this course is like with a trial lesson
  • Easy access through MyYoast and Yoast SEO academy

Learn how to get your products among the top shopping search results

More and more people choose to shop online for their desired goods. It’s convenient, fast, and from the comfort of your own home. Visitors can read reviews, look at multiple product images and even videos, compare prices and then decide what and where to buy. As an owner of an online store, you want to do everything you can to let your potential customers find your products. Do you think you can improve your online store’s presence to attract more visitors to your product pages?

In this online training course, we teach you how to set up a top-notch ecommerce SEO strategy. Learn how to make your online store visible in the shopping results of search engines.

In this course, we teach you how to set up a winning ecommerce SEO strategy and get your business among the top shopping search results. In nine modules, we pack all the knowledge you need to get started (or improve) your ecommerce SEO. The engaging videos, plentiful examples, and challenging quizzes will surely get you inspired and ready to turn your online store into a star performer.

 


This course is for you if…

  • you own a (small) business and you have an online store that is not ranking well.
    Is your webshop not ranking as well as you want? This course is all you need if you want to learn how to make sure your potential customers can find your online products in the search results and on Google Shopping!
  • you own a (small) business and you’re just starting out with an online store or you want to make one.
    If you’re just getting started on a webshop, SEO may seem a bit scary. Where to begin? In this online training, we take you by hand and guide you through all the steps that are essential for ranking your products. We cover all you need to know to get started and set up a strategy that will get your products and webshop more visible in the search results!

P.S. Did you know we also have a free WordPress for beginners training? This course teaches you the ins and outs of creating and maintaining a WordPress site!

  • you own a small business and a website, but you don’t know if ecommerce SEO is worth your time.
    If you have an online store, optimizing your webshop is also about making sure people can find your products. It’s crucial for your online store to have its products listed in shopping search results. In this course, we’ll show you what the impact of ecommerce SEO can be and how it can help you to get more customers to your online store!
  • you want to know what is new in ecommerce SEO!
    In this course, our SEO experts cover the latest trends in ecommerce SEO. And of course, this course will be regularly updated!

Get the Yoast WooCommerce SEO plugin to make ranking even easier!

You don’t need the WooCommerce SEO plugin to follow this course. But it does make ranking high in Google and getting more traffic to your website and online store even easier. Simply put, this is what you’ll get:

  1. It tells Google everything it needs to know to put your products on top in shopping search results.
  2. It upgrades your social media cards, so people are more likely to click on links to your product pages.
  3. It improves your breadcrumb navigation, so it’s easier to navigate your webshop and browse your catalog.
  4. It automatically optimizes your XML sitemap, and makes sure that your key category and product pages get the attention they deserve.

After this training, you will know…

  • what ecommerce SEO entails and why you need it to rank better in search results;
  • how to make a mission statement, decide on your niche, and keyword research;
  • how to deal with technical SEO, such as structured data and site speed;
  • how to structure your site, like having a good shop menu and adding categories and filters;
  • how to create product pages that are appealing to your visitors;
  • how to optimize your site for mobile;
  • how to use marketing for your online store, such as social media, email marketing, blocking, link building… nothing will be left untouched!

All in all, this course will present you with a lot of tools to attract more people to your online store!


How is the course set up?

The Ecommerce SEO training course consists of eight mandatory and one optional module.

  1. To get you warmed up, we cover the basics of holistic SEO and ecommerce SEO in the first module.
  2. In the second module, we start with the basics of your online store: writing your mission statement, discovering your niche, and spending time on keyword research. Which people will use which keywords to find your online store?
  3. In the third module, we explain what structured data and rich results entail, describe why it’s important to add structured data to your ecommerce site, and understand how Yoast SEO helps you implement structured data.
  4. Module four is all about optimizing your site speed; the importance and how to test this. And for WordPress and Shopify users: be able to improve your site speed with the most important plugins and apps.
  5. In the fifth module, we go over your site structure. What does a good menu look like, what filters to use and how to deal with duplicate content? Having a clear site structure will help you rank higher in the search results!
  6. Your product pages are the pages where people will actually start buying your product! That’s why we will explain everything about optimizing these in module six.
  7. Module 7 will make your site ready for mobile use.
  8. In module 8, we’ll talk about marketing your online store, because SEO is important, however, there are more ways to get people to buy (more of) your products!
  9. Lastly, in the optional module, we show you how, by using the Yoast WooCommerce SEO plugin, you can strengthen your ecommerce SEO presence, and create pages that rank and get attention.

What’s included in the Ecommerce SEO training?

You get access to all of the course content, consisting of:

  • over 2 hours of instructional videos, tailored to capture your attention and get you introduced to ecommerce SEO; 
  • PDF files brimming with examples that can inspire you, and tips that can get you started on your ecommerce SEO journey; 
  • quizzes that challenge you to think about ecommerce SEO, and help you come up with ways to apply the strategies to your situation; 
  • a cheat sheet with the vocabulary used throughout the course;
  • a convenient ecommerce SEO checklist at the end of the course.


Who teaches this training?

This course features some of the top Yoast experts. Meet…

  • Marieke van de Rakt, the CEO of Yoast. She loves SEO in all its forms, and her enthusiasm for it is contagious!
  • Joost de Valk, the CPO, and founder of Yoast. He is a renowned authority in SEO, and in this course, he makes sure you get knowledgeable in the intricacies of ecommerce SEO!
  • Chaya Oosterbroek, the COO of Yoast and a dedicated social entrepreneur.
  • Thijs de Valk, the CCO of Yoast. He’s an expert in how people interact with products, services and how they view brands as a whole.

You’ll also meet some other Yoast experts like Willemien Hallebeek and Fleur Heesen.

Our instructors are enthusiastic, knowledgable, and excited to pass on their knowledge to you! 


Show of your ecommerce SEO skills

Finishing a course is a great accomplishment. You’d certainly like to share that with the world, and we make that possible! After completing the course, you’ll get a Yoast certificate and a badge you can display on your website, or add to your CV or LinkedIn profile.

It will take you a little over 2 hours to watch all the videos. But you don’t have to stop there. We encourage you to invest all the time you need to think about how you can apply what you learned to your particular situation. 

Get the Yoast WooCommerce SEO plugin to make ranking even easier!

You don’t need the WooCommerce SEO plugin to follow this course. But it does make ranking high in Google and getting more traffic to your website and online store even easier. Simply put, this is what you’ll get:

  1. It tells Google everything it needs to know to put your products on top in shopping search results.
  2. It upgrades your social media cards, so people are more likely to click on links to your product pages.
  3. It improves your breadcrumb navigation, so it’s easier to navigate your webshop and browse your catalog.
  4. It automatically optimizes your XML sitemap, and makes sure that your key category and product pages get the attention they deserve.