INCLUDED IN ALL PAID PLANS, CERTIFICATE INCLUDED
Ecommerce SEO course
Help shoppers find your products online
More people are shopping online than ever. They read reviews, compare prices, and check product pages before they buy. This course teaches you to set up an ecommerce SEO strategy: keyword research, technical fundamentals like site speed and structured data, a clear site structure, and product pages that turn visitors into buyers.
Included in Yoast SEO Premium, Yoast WooCommerce SEO, Yoast SEO for Shopify and Yoast SEO AI+
Not sure yet? Start your free sample lesson
26 video lessons
Across 9 modules, 8 mandatory and 1 optional
Certificate included
And a badge for your site
Any store type
WordPress, WooCommerce, Shopify, or otherwise
Why ecommerce SEO matters
More people are shopping online before they ever consider a physical store. This course covers what it takes to be found in that search: technical fundamentals like site speed and structured data, a clear site structure, and product pages that turn visitors into buyers. It also covers the marketing work, social media, email, and link building, that brings shoppers back.
Who teaches this course
Every lesson is made by the SEO and WordPress specialists at Yoast, working with trained teachers.
- They build the most installed SEO plugin for WordPress.
- Yoast SEO for Shopify has helped stores optimize in the Shopify editor since 2022.
- Between them, they have more than 100 years of WordPress experience.
Go at your own pace
No deadlines, and your access doesn’t expire.
Pick up where you left off
Your progress is saved automatically.
Works on any site
The fundamentals apply whether or not you use WordPress.
What topics are covered in the course
What is ecommerce SEO?
A refresher on holistic SEO, then what makes ecommerce SEO different.
Where to start?
Writing your mission statement, finding your shop’s niche, and keyword research for your online shop.
Structured data for shops
What structured data is (the code that helps search engines and AI platforms understand your content), why it matters for an ecommerce site, and how Yoast SEO helps you add it.
Site speed
Why site speed matters and how to test and improve it.
Shop structure
Why site structure matters, building your menu and category pages, avoiding duplicate content, using filters, and keeping your structure maintained as your catalog grows.
Product page optimization
The basics of product page SEO, image optimization, writing that helps people decide, up- and cross-selling, and optimizing your checkout page.
Mobile shop SEO
Getting your shop ready for shoppers browsing on their phones.
Marketing your store
Social media marketing, email marketing, blogging, link building, and after-sales.
Yoast & ecommerce platforms (optional)
How Yoast works with WooCommerce, and how Yoast works with Shopify.
I much better understand the inner-workings of SEO, how it functions, what Google is looking for and why. Breaking it down as you did made the information easy to retain.
Lynn Tall – Founder and Owner, Rugadvocate
What you get
Did you know?
Part of Yoast SEO Academy
Running a local business instead? Local SEO training covers the equivalent ground for local search and Google Maps. Running a Shopify store and want the full picture? Yoast SEO for Shopify training goes deeper on that platform specifically.
Yoast SEO Premium
Unlock Ecommerce SEO training + Yoast WooCommerce SEO
Running a WooCommerce store? This course pairs with the Yoast WooCommerce SEO plugin: product structured data, AI-generated metadata for your catalog, and a WooCommerce XML sitemap, plus every course in the Academy and a certificate when you finish.\
What you get with Yoast WooCommerce SEO:
- The Yoast WooCommerce SEO plugin: product structured data so your products show up with rich results like price, reviews, and availability
- AI-generated title and meta description suggestions for your product and category pages
- A WooCommerce XML sitemap that helps search engines focus on your most valuable store pages
- Full access to Ecommerce SEO training and every other course in the Academy, each with its own certificate
- New courses added to your plan as they launch
- 24/7 support from real people
Running WordPress without WooCommerce, or Shopify? Yoast SEO Premium and Yoast SEO for Shopify include this course too.
No course can promise that. What this course does is help you set up ecommerce SEO properly, from your product pages to your site structure, so shoppers can find you.
No. Eight of the nine modules apply to any ecommerce platform. The ninth module covers how Yoast works with WooCommerce and with Shopify specifically, and is optional.
No. The core ecommerce SEO principles, keyword research, site structure, and product pages, apply to any platform. The optional ninth module covers both WooCommerce and Shopify directly.
A little. The final module touches on how Yoast works with both WooCommerce and Shopify. For a full, Shopify-specific walkthrough, see Yoast SEO for Shopify training.
Refreshing your knowledge: under 2 hours.
New to ecommerce SEO, going in depth: 4 to 6 hours.
Get yourself a coffee and join us monthly to catch up on SEO
You’re busy running a site or a team, not tracking every SEO headline. The SEO Update by Yoast fits into one coffee break a month: our Principal SEOs break down what’s actually happening across search and AI, so you don’t have to piece it together yourself. Recorded live with audience Q&A, and a recording’s available afterward if you can’t join live.
Expert analysis of the latest SEO & AI news developments with Carolyn…